I know I am in the business of “fashion” and consumerism and you could say its hypocrisy. But for me it is about SACRED DRESS. Versatility. Multi-functionality. Art. Walking Goddess. Timelessness. Making a lot out of a little in life, art, and body adornment. Expressing beauty and individuality coexisting with sustainability, nature, and longevity. Where we still get to have fun, be women, be feminine in its purest form. Be FREE. I have been doing a lot of sculpting and fine tuning of where I want to take SIRENA. Sustainability, versatility, and quality over quantity within timelessness at the forefront is of upmost importance to me. I don’t want to continue on like every other fashion brand before me. That means opting out of tradeshows, not following the rules, expectations, regulations and standards. Things that always made me feel like a fraud anyway. I don’t believe that is what I am meant to do or how I am meant to operate. To write, to document, to teach, to learn, to story tell, to grow is my purpose and my products are a physical expression of my beliefs, dreams, desires, and past lives. This is my medicine. In order for me to be true to my mission and vision for sirena + the sea and future of earth — I want to create a core collection that is built thoughtfully over time and not over produce in a world that is already overflowing. I guess that means not following the typical seasonal schedule.
So with that said, I am going to hold off on adding to the swim line and keep the classic and timeless offerings I have until it is appropriate to create again. I believe what I have to offer is enough for now and my means. I don’t need to shell out borrowed money and resources just to make myself look big and shiny and new. As I grow with your support I can offer more and more options for inclusivity and diversity. I am going to focus on a designing and creating a couple more RTW pieces that fall into the same vain of multi-functionality and let SIRENA evolve into what she is destined to be organically, naturally, and at her own pace. On her own motherfucking time. Revolt until you rule.