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412  Pittsburgh since 2007 --420 S 27th St Hometown is Hero™ #SHALIEVE Pray for 50


The Ryan Shazier x 412 #SHALIEVE tee is now available for preorder. Click the button above to learn more, or hit the link in our bio.

412 x Ryan Shazier - SHALIEVE
This one is for Ryan, with Ryan. He’s been Pittsburgh’s indomitable force on the field bleeding black and gold on the front lines.
We teamed up with the Shazier family and were tasked with a very important job—to show him that our city and the world is behind him as we reciprocate his fight with some community solidarity.
This Saturday, 1.13.2018 at 11AM we will release an exclusive first batch of our official #412xShazier collaboration in-store. Our collaboration is also available, right now, for pre-order online on our website; pre-orders will be accepted through Monday, and will begin to ship in the next 2-3 weeks.
Also, a portion of the proceeds of each tee sale will go to benefit Spinal Research as well as The Boys & Girls Club of Western PA.
Ryan believes in all of us. Let’s show him that we #SHALIEVE in him too. [link in bio] #412xShazier

412 x Ryan Shazier✨#SHALIEVE —full details announced later today #412xShazier

Keystone State Champs ✨
Hoodies available in-store now, online soon 🐝 #412 #playoffs


412’s new private-label blank sweatshirt program...built from scratch 🔨✂️
🇨🇦 Crafted in Canada, long known as producers of the finest fleece fabrics and garments in the world.
Starting with premium ring spun cotton and polyester yarn, we knit a fleece which is constructed on a machine called a 3 end fleece circular knitting machine. The typical mentality of fleece production, especially in North America, is to produce as much as possible in as little time as possible. Not here. To achieve this quality, machines are run at a speed that is much lower than you’d normally find in most mills, knitting only enough fabric to make about 10-15 hoodies in an hour.
Once a batch of 16 rolls is knitted, (about 24 hours production time), it is sent to their dye facility where the fabric is dyed, brushed, washed and tumble dried to reduce shrinkage to 2% or less.
The fabric is spread out and prepared for cutting. The body panels are cut in a cross grain fashion to further reduce the effects of shrinkage and sewn on flat seam sewing machines to produce not only a look that is sporty, but also clean and free of excess fabric on the insides of the seams. Side panels made of two layers of 1x1 rib are sewn on to add stretch, for freedom of movement and comfort. Bar tacks are added to all the stress points on each garment to reinforce those areas and prevent them from tearing.
The fit: not boxy or over-sized, a perfect modern take on a classic style. You’ll feel the difference. 350GSM/10.5oz #412Fleece
⚡️Available now in-store: two colors & six pieces total. Pullover Hood, Two-way Zip Hood & Fleece Jogger. Black or Grey Speckle, (412 x Pintrill pins sold separately). ⚔️ Crew necks drop next month


📍Open 11-8PM 🐝✨ #412

Inspired by the past. Made for today. Built for the future. Introducing the 412 Pittsburgh Varsity Jacket. A meticulously-designed new classic, produced specifically for passing on to the next generation. Just make sure you enjoy it for a few years first yourself. Leave your mark, then share it forward. #412built
Available Tuesday 12/12 in-store & online at 11AM #412

Introducing the 412 x Carhartt WIP FW’17 capsule collection. Featuring bold graphics, official co-branding, and classic colors, this delivery celebrates the iconic workwear offerings of Carhartt combined with the strong graphic identity of Shop 412. The collection is available on Saturday December 9, 2017 exclusively at Shop 412’s flagship door in Pittsburgh.

412 ⚔️ Victorinox Swiss Army®
Since 1897, the original Swiss Army knife has stood for quality. Victorinox’s consistent focus, like 412’s, has always been on tradition, quality and innovation. For holiday 2017, we teamed up with the premium accessory brand to create an assortment of custom knives: evolving their classic red colorway to Pittsburgh’s black and yellow.
We’ve read through thousands of reviews and have learned that many Swiss Army consumers have had the same small knife for over 40+ years. The durability, convenience, and reliability of Swiss Army products are unparalleled.
Available now both in-store and online: in two different colors and three different styles.
-412 x Swiss Army Classic $25
-412 x Swiss Army Spartan $40
-412 x Swiss Army Rescue Tool $100
Stay tuned for future co-branded releases✨⚔️🇨🇭...

Introducing “Barry The Bee”, 412’s official brand mascot and an icon for the People of Pittsburgh.
Just like bees, the people of Pittsburgh are hardworking, community-driven, determined and of course, always wear black and yellow.
Whether you’re an engineer, a pro athlete, a nurse, or a fire fighter—or from the North Shore or the ‘burbs—and everywhere in between—we’re all bees. And bees stick together. ✨🐝 #412Built

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