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SHISEIDO  Sharing art, science and beauty with the world since 1872.

https://shiseido.global/YouTube

When it comes to eyeliner, every day calls for a new kind of drama. Inkstroke Eyeliner creates ultra-smooth lines assisted by our unique angled Inkstroke Eyeliner Brush. #Shiseido #Makeup #ShareBeauty

In a world where everyone is overexposed, it can be refreshing to be a bit more mysterious. Create a subtle, but intriguing look with the Inkstroke Eyeliner and Inkstroke Eyeliner brush. #Shiseido #Makeup #ShareBeauty

Forget the rules–your face is your canvas. Create bold or delicate lines with our Inkstroke Eyeliner Brush ✔️ and experiment with different Inkstroke Eyeliner shades for an edgy finish. #Shiseido #Makeup #ShareBeauty

Window shoppers 👛 outside a Shiseido Store in Ginza. You can still find us here today, it's where our head office is located. The Shiseido Ginza building not only features offices! #Shiseido #SharingOurArchives #Throwback

Under the theme “Progress and Harmony for Mankind”, exhibitors from 77 countries assembled at the Japan World Expo in 1970. Shiseido was invited to display its pioneering products and created a stand called “House of ZEN”. #Shiseido #SharingOurArchives #Throwback

As a pioneer in the beauty industry, Shiseido exhibited at Asia’s first world's fair in Osaka, Japan in 1970. After the expo ended, the organizers buried a time capsule to be opened in 5000 years. Only 4953 years to go! #Shiseido #SharingOurArchives #Throwback

Washoku (translated as "food of Japan") is minimalist, yet complex and sophisticated - it involves extracting as much natural flavor from the ingredients as possible and blending ingredients in a harmonious way to appeal to all five senses. @susiebubble was introduced to washoku cuisine at Nichigekka in Ginza as a finale to her tour of Tokyo with @waso_official.

Our @WASO_official skincare products follow the principle of washoku - the finest ingredients from pure, natural sources. Our Clear Mega Hydrating Cream is infused with nourishing carrot and can be applied on top of your makeup. It was one of @susiebubble's must-haves while touring through Tokyo.
#waso #shiseido

While exploring Japanese style with @waso_official, @susiebubble experiences the art of kimono dressing after visiting Shirataki Gofuku Ten, one of the oldest kimono shops in Tokyo. Founded by the Shirataki family in 1853, it is still owned by the same family, who'll happily assist you in the ceremony of kimono dressing. ▫
While exploring Tokyo, Susie tested our new WASO line. Susie says, "As someone who generally shuns foundation, I'm particularly obsessed with the Color-Smart Day Moisturizer, which gives a hint of coverage with its magical color-adapting formula." #Shiseido #WASObeauty #WASO

和 (Wa) translates as harmony and transcends all aspect of Japanese values as well as forming part of the unique ‘washoku’ philosophy of WASO. Go on a voyage of discovery with @Susiebubble as she uncovers the meaning of this harmony through kimono shopping and learning about origins of Japanese fashion with @WASO_Official. #Shiseido #WASOBeauty

Our June 1938 issue of “Hanatsubaki”, Shiseido's corporate culture magazine. This spread showcases trendy hat styles for women 👒 Shiseido was known not only for beauty products, but for introducing new fashions and culture.#Shiseido #SharingOurArchive

True elegance never goes out of style. 🙌 This dark blue uniform was worn by our beauty consultants in 1974, and was so popular that people would apply solely to have a chance to wear this ensemble.
#Shiseido #SharingOurArchives #ShareBeauty

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