Ep 3 of my podcast is now live. On iTunes, Stitcher and any other podcast app. In this episode, I speak with @thomashartnett_ , Founder of @gymversus , an Activewear brand. We first talk through how he quit his well-paid finance job to set up his own clothing brand. How he did it and how learned about product design, manufacturing, marketing and sales to growing his business. Then we discuss what he thinks of the influencer industry, how he uses influencers, what he looks for and his strategy. We also talk about mentality, how to stay focused, think of your goals and make sure you are putting processes in place to achieve them. .
We share some of the same values in business so was great to have him on my podcast. .
In today's episode you will learn:
-What it takes to create your own brand (including manufacturing)
-The story of Gymversus and how they created their brand
-What KPI's to focus on
-Things brands value when it comes to picking influencers
-What marketing methods work best
-How to grow your business
-The mentality of reaching goals and staying focused
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