sara.fennell sara.fennell

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Fitness Marketing Queen👑  🎙Host: The Fulfillment Project 🎙 ✌🏻💖I help you SELL fitness & 10x your online presence🌟 ✨ How I can help you 👇🏻


This is a very real issue many women are suffering with.

17 weeks ago I removed my breast implants after 6.5 years of having them.

17 weeks ago I took my health back into my own hands after doctor after doctor told me I was ‘healthy’.... even though my health continued to decline.

17 weeks ago I actually started to LIVE again.

For years I struggled with debilitating fatigue, joint pain, brain fog, memory loss, fibromyalgia spells, dizziness, muscle weakness, freezing all the time..... AND JUST NOT FEELING LIKE MYSELF.

I knew something was wrong! And tried to figure it out for YEARS.

At the end I felt like a prisoner in my own body, not having the energy or motivation to do what I wanted in life.

So I got desperate and took a leap of faith that JUST MAYBE, after no clear answers, my breast implants were causing all my weird health issues.

Within 48hrs of having them removed my brain fog was gone, energy was back, haven’t had any joint pain, fibromyalgia or muscle weakness in the last 17 weeks.

I can drink alcohol and not be hung over for 3 days off 3 glasses of wine.

I can travel, be busy in my business, serve client after client, train every day, AND JUST SHOW UP FOR MY LIFE THE WAY I WANT... with absolutely no issues.

I haven’t felt this good in years.

Breast implant illness is REAL. And the heal is so REAL.

I can not believe how sick those toxic bags were making me.

If you know of any women who have them and have unexplained health issues or noticed their health decline since having them >> PLEASE TAG THEM.

Have them google breast implant illness. You may just save their life.

Tomorrow @clya1 takes her life back. Excited for you girl ❤️ this is the beginning of everything!

From having it all, to losing it all, to building multiple 7-figure businesses that are fulfilling and rich in every single way!

@chriswharder joins me on The Fulfillment Project today, as he takes us through how to reframe your mind around money.

He teaches us how to use money as a tool in life for your bigger purpose.

How to get out of scarcity and ‘cut back’ mentality.

The #1 thing you’re doing wrong when it comes to attaining wealth and a lot of money in your life.

And how he builds his empire and his relationship with @loriharder simultaneously without sacrificing either.


Grab the link in my bio @sara.fennell


It’s September, the weather is cooler, the days are shorter & the cottages, patios and lazy Summer season is over.

Which means, people are back to their structured routine, putting on pants which are PROBABLY fitting more snug. Ugh, don’t you hate that feeling?.

This is great news for your fitness business. In fact, September is actually a more profitable month for independent trainers and studios... Not January, that’s a big box gym season.

People have MONEY right now and WILL invest hundreds or even thousands into their fitness.


Your language and persuasive package offer IS EVERYTHING.

And to be honest, most trainers suck at this. So let me help.

Option 1.
8 Week Fat Loss Program.
- 2-3 training sessions per week.
- nutrition protocol.
- recipes.
- cardio regimen.
- accountability check ins.


Option 2.
8 Week Fat Loss Accelerator.
Comes complete with:.
- 2-3 training sessions per week to focus on metabolic movements to explode your results.
- 3 phase nutrition protocol that is progressive to avoid boredom and those sticky plateau times.
- 30+ recipes that the whole family will love, AND support your goals. No flavorless food on this plan.
- advanced cardio regimen that starts with your current cardiovascular level and progressive to ensure results.
- accountability every step of the way, to guide you through the ‘life stuff’ that pops up and give you the support every Fat Loss journey needs (hint: this is the missing piece that MOST people undervalue, which is why results don’t happen or last).

WHICH SOUNDS BETTER FOR YOU? The deliverables and program are the exact same.

Your language is everything, this is called sales copy. Something that I’ve focused on for over 7 years running my own fitness business.

The knowledge that built me a 6-figure fitness brand, that sold out group programs and online training, and allowed me to charge $120 per hour for 1on1 training.

Need help with your offer language? Hit me up with a DM

You may not think I know anything about you.

In fact, you may think that no one understands your situation.

You may be confused, frustrated, lost, overwhelmed, scared, feeling like you’re about to have a freak out.

It could be for something you actually WANT, but it’s new territory, so it’s uncomfortable.

It could be for something you DON’T want and it feels out of control.

But either way..... WE ALL go through these moments.

Human emotion is a powerful thing.

But here’s the cool part.... this is just you BEING A FRICKEN HUMAN.

The imperfect, messiness that it is.

And we ALL have these moments.

Embrace it for what it is: A MOMENT.

So whatever it is that you’re going through.

Just know, everything is figureoutable! 💖✌🏻 xo

Frustrated with how to make more money in your fitness business?.
You need clients and people into your programs and services, and what better way to do that, than through Instagram.

This is where everyone hangs out these days anyways.

And you most likely post often, but nothing is happening right?!.

Your biggest problem is that you’re looking at it ALL BACKWARDS.

The first step to getting sales on instagram is gaining massive clarity on WHO you’re talking to in your posts.

After we’ve determined that, THEN we can look at WHAT you need to post, and HOW you can be seen as the coach or trainer for them.

I love selling fitness, it’s actually super easy, once you understand this concept.

I have a free 3 part video series that teaches you all of this.

PLUS the 4 types of posts you must have in your marketing schedule IF you want to gain clients every week.

You can grab all this through the link in my bio @sara.fennell OR just go to

Today was a dark, cold and rainy day hear in the 🇨🇦 GTA.

You know the feeling when you wake up. Those days where you just want to curl up on the coach and shut out the world.... wishing it was still Sunday.

I’m someone who is HIGHLY affected by my surroundings and the weather.

So the way I see it, I have 2 choices.

1. Give into what the world presents to me.

2. Take control and create my own environment.

With a day packed with client Skype calls, a webinar at 8pm tonight with my iLAUNCH gang and massive catch up from being away all last week.

I had to choose Option 2, 💁🏼‍♀️ like the high performer that I am. This girl’s got shit to do.

It was bright lights on all day, comfy warm clothes and some rocking music to lift my soul.

Along with maybe a dance party, thinking I got moves like Beyoncé.


Master that, and you have a life and business you’re wildly in love with.

Ps. Who’s a comfy clothes, slipper wearing bum like me?!..

During Fall and Winter.... you can find me under all the layers 😂

Who says you can’t make GREAT money doing what you love?. True Story > my fitness business happened by accident.

I fell in love with sharing my fitness journey online (waaaaay back in 2009), and inspiring women to take control of their bodies.

I spent 2 years just giving MASSIVE value to my online audience, before I ever started promoting a service or programs.

The need was there, so I started charging for my knowledge and coaching.


And then ONLY YOU can determine your worth.

YOU decide that your knowledge, skills and abilities are worth a certain price.

I always worked on bringing my rates up, charging my worth, and validating to my clients and myself, that I was worth that.

I had 85 online training clients, 30 people in my group programs over and over again, and always a handful of 1on1 PT clients charging $120 an hour.
If you’re struggling to make the money you want in your fitness business.

FIRST > look at the value you give to your community.

SECOND > are you charging what you want to be worth.

No one determines your success BUT YOU.

Our next LEARN to EARN Mentorship starts Sept 28th. And I want to align with you to: show you your worth, teach you to build a business that makes the income and the impact that you desire..... and STOP being frustrated with your efforts!.

Applications in my link bio @sara.fennell Fill it out, and @joe_arko and I will have a call with you. No obligations, just a call to see how we can help!. LEARN to EARN >> apply today @sara.fennell . .
Photo credit : @emasuvajacphoto


For as long as I can remember, I’ve wanted to do BIG things in this world. Make a difference. Make an impact. EVEN when it didn’t make sense to most people.

In 2011 I quit my career as a dental hygienist and went ALL IN on my online business. Before Instagram. Before online businesses were ‘the thing to do’. Everyone thought I was crazy.

Over the years I’ve always prioritized personal development, up-leveling my thinking, and getting around those who inspire me.

Because it’s the only way to block out the small thinkers who bring you down.

ᴛʀᴜᴛʜ- ʏᴏᴜ ᴅᴏɴ’ᴛ ʟᴇᴀʀɴ ᴛʜʀᴏᴜɢʜ ʟᴏɢɪᴄ, ʏᴏᴜ ʟᴇᴀʀɴ ᴛʜʀᴏᴜɢʜ ᴇᴍᴏᴛɪᴏɴ.

Over this past week being in the room with @jayferruggia demonstrated this perfectly.

His story, his emotions, is lesson on overcoming being an introvert and networking - HIT HOME HARD.

Many points I’ve heard before, but the way he captivated the room, made me get out of my comfort zone and did it all with such passion.... is something that can only be experienced in person.

Spending 3 days with @realcraigballantyne who has a way of connecting people, and bringing amazing minds together. He simplified my life in a way that made so much sense, while creating so much less work and stress.

I’m eternally grateful for this past week. An experience that cannot be replicated through an Instagram or YouTube video, an online course, phone call or Skype session.

Invest in yourself and your business by getting into a room with those who inspire you. Get an emotional experience to create lasting change in your life! The impact and outcome will be 10-fold what you ever expect.

Has a live event changed your life? Please share below:

This is a skill.... and one that requires constant evaluation.

I’ve learned that first hand, spending the last 3 days with @realcraigballantyne .

The art of simplicity and getting laser focused will 10x anything you are doing.

Now, the key to this is having the outside eyes on what you do!

We are so great at B.S-ing ourselves and making justifications, aren’t we?

Craig had me do a very simple exercise, that may help you as well.... Write down the 10 projects, ideas, and things you’re working on right now... Beside them write down: is this a 10x project or a 10% project for moving my business forward.

Cut the 10% immediately! And go all in on the 10x.

You’ll save time, grow faster and decrease the stress and anxiety in your life and biz!

Loved this exercise Craig. Thank you. @realcraigballantyne

Are you struggling to make the money you want in your business?

Feel like you should be waaaay further ahead?

You most likely have a block or a sabotaging behavior around success!


Grab the link to The Fulfillment Project in my bio @sara.fennell .

@_brendajohnston takes us through money blocks, judgment issues, sabotaging habits and how YOU can move past them.

Coaching and mentorship is IMPERATIVE to your growth!

Outside eyes and higher level mindsets will always allow you to up-level.

Joe and I spent this week in California at the Empire Mastermind.

So grateful for @bedroskeuilian and the advice he had for our business.

So much more clarity and direction to 10x what we are doing!!

Fit Pros: are you priming your market right now?

We’re in the first week of September, which means people are coming off the Summer season, the cottages, the patios, the food, the alcohol.

I think we all know what that does to your physical body. It lands right on the tummy.

As people are getting back into their structured routines, their going to be looking for help and for a solution to the summer weight gain.

RIGHT NOW you should be pumping out as much social proof for your biz as possible. Client testimonials, before and afters and all that juicy content that screams >>> look what I can do for you!

This primes your market for when you go hard with your September offer over the next few weeks!

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