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S A M A N T H A W I L L S  ✖️ Creative Director: @SamanthaWillsOfficial ✖️ Founder: @SamanthaWillsFoundation ✖️ Represented By: Sean@22.com.au


PART I: WOMEN WHO: Lead, Fight, Inspire,Care ⠀
What a honour it was to sit for series of portraits taken by Australian Fashion Photographer, Peter Brew-Bevan for the @WHOmagazine ‘Women Who’ Series, powered by @HoldenAustralia ⠀ ⠀
I’m incredibly humbled to be recognized as a ‘Woman Who: Cares’ in this series. I am also very proud to work alongside a team of women (& men) in the @SamanthaWillsOfficial business,that all share the same values. ⠀
I have been a long time believer that there is no ‘need’ for what we do in the fashion industry, we are privileged to be able to work in an industry of ‘want’. It is for that reason, & more so now than ever that I believe brands need to be so much more than just the product we sell. If you product is your ‘what’, than your brand is your ‘why’. ⠀ ‘Why’ are we doing this? Is a question I ask myself, & my team often. What legacy are we leaving? As Women? As a brand with a strong female following? What a privilege is to have an audience who are gracious enough to engage with us, what are we going to do with that privilege? ⠀
To me CARE goes beyond being nice to your followers, or having a caring customer service department; that should be a given. To me, CARE is about actively finding ways to give back, its about showing conscious kindness. It could be financial, donations, product, time, awareness, mentoring. ⠀ ⠀
The opportunities for this will change over time, and as business, brands and individuals have growing online platforms, I believe it is powerful to look at those platform as microphones. What do you want to stand for? How do you want to help?
As a brand we are very proud of our ongoing affiliations with charities, our focus on conscious kindness with our customers and our focus on Empowering Women In Business with the @SamanthaWillsFoundation

When I have the opportunity to present our brand story, my closing question is always, ‘Business is black & white, P&L;its ‘What’ you do. I really encourage you to get excited about your brand, because that is ‘Why’ you are doing it.Don’t ask yourself what it is you want to do, ask yourself why you are doing it?Ask yourself what you want your legacy to be.”-SWx

When you get all your homework done and you are allowed to go outside and play with the other kids. -SWx .
Wearing @samanthawillsofficial ‘Hand Over Love’ Earrings SAMANTHAWILLS.com

This is what Saturday night in New York City looks like when you’re running (really, really) late on delivering the next @samanthawillsofficial collection, and your Buying and Planning Manager is threatening to fire your ass if the collections are not in her inbox first thing Monday morning. 😬
Shout out to everyone who is working through the weekend, you’re not alone!
Yes @courtneyjdanks , I’m getting back to it. Jeez, I just needed a tiny break to make a coffee (vodka). .
This Fashion Week, I’m Wearing: My second favourite T-shirt. Dirty Trackies from K-mart, unbrushed hair, and on my face; the look of exhaustion. -SWx

This past week (month!) has been a whirlwind. I don’t think I have ever been busier in my career, but busy in the best possible way; Its like 8 years of persistence have come into reality. I have written in detail about this on at www.SamanthaWillsFoundation.Org - in the article I talk about my learning of Forcing Vs Surrendering, something I am MUCH better at then I used to be but something I still have to actively call myself out on in many areas of my life. ⠀ ⠀
I wanted to publish this post highlight the timeline it takes to get to where you want to go (this coming from the most impatient person on earth (me), & possibly a letter to self) ⠀

Secondly, to acknowledge the village it took to make this past week a reality.
When you name a brand after yourself (🙄), it is by absolute sheer default that you get the majority of the praise. But the reality is if it was just you (ie, just me) I would still be on my dining room table, with bleeding hands & a pile of debt. ⠀
The @SamanthaWillsOfficial Brand has eclipsed me; it had to, for many reasons. The management team that is in place in our company, every individual is significantly better in their respective role than I could ever be & it is because of each & every person in the SW business that I was able to walk calmly & confidently on set in front of all of America to sell our product this week on live television. ⠀ ⠀
14 years ago I had a burning passion to start a brand. So I did. ⠀
11 years ago, I found myself in $80K debt. ⠀

CONT in comments below…

In the dressing room just before going on air tonight, with the first look of @samanthawillsofficial on @qvc -SWx .

First US network live TV gig, done ✔️
Big smile.....Bigger hair! .
I will be showing the full collection in a 1 Hour Show @samanthawillsofficial for @QVC 1am (ET) tomorrow, with @cathypedrayesqvc .
SHOP: www.QVC.com .
And thank you to my girl @carolynbrownnutrition for taking over my Insta stories tonight. -SWx

I know you’re not meant to have a favourite child, (my Dad often tells me I’m his second favourite... I’m an only child 🙄) But today, these are my favourite @samanthawillsofficial earrings. A heap of new FINE earrings just release at SAMANTHAWILLS.COM -SWx

This has been a dream of mine, almost a decade in the making…. An excerpt from @The.Australian Business Review Section today, available on newstands nationally. ⠀⠀
More on this journey on the @SamanthaWillsFoundation feed and something new just published at SamanthaWillsFoundation.org⠀⠀
I am slightly overwhelmed for what the week ahead holds, but am filled with gratitude to every single person (it truly took a village!) to get the @SamanthaWillsOfficial collection prepared for our first show on @QVC this Monday night (from 11pm, Eastern Time). - SWx ⠀⠀
(While I would give a vital organ to even be in the same room as Margot Robbie… The real question is; Who would play my Dad? ;)

🖤 Sitting and chatting with @NadiaLotter yesterday afternoon and she said the light behind me looked like it had magic in it; She grabbed my phone to take this pic... I always look for light orbs in photos, I think there’s a certain kind of magic and protection connected to them. .
When I can focus my mind to meditate, I always finish the practice by visualising myself walking under a waterfall of light and the falling ‘water’ is a washing of kindness, than I lock all that goodness in with a protective bubble (sounds a little weird, I know) I than say a little prayer to project and receive love and kindness. (Learnt that from your book @rebeccathoughts 💫) ...It was very surreal to see what I had only ever vizulized in my mind, appear yesterday in this photograph. Thanks for seeing and capturing it, Nards. -SWx

Today was surreal, and after I go for one last dip in the ocean I’m going to pinch myself to see if it was actually real. 2O18; I like you. You can stay. -SWx

Last night in Sydney, for @davidjonesstore wearing @zimmermann - Hair + Makeup by @lizkelshmakeup -SWx . .
Bag: @ysl .
Jewellery: @samanthawillsofficial

🖤Tonight in Sydney, for @davidjonesstore - wearing @zimmermann -SWx

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