Add Hope, on behalf of 137 NGOs all over South Africa, is expressing a huge message of thanks to all South Africans who rose to the Hope against Hunger challenge for World Hunger Day and donated over R4.8 million in May. Add Hope will be able to feed more than 120 000 children through sustainable feeding schemes at these organisations, supported by Add Hope.
KFC Africa Public Affairs Director, Thabisa Mkhwanazi, says, “We’re so happy that we reached/exceeded our target and we thank you, South Africa, for every donation. They all add up to help children to learn, grow and thrive. World Hunger Day is an opportunity to focus attention on the major hunger related issues we have in South Africa and to let people know that they can really make a difference. The success of the Hope against Hunger Challenge shows that if we all pull together, our contributions add up to have a major impact.“ The Add Hope numbers tell a powerful story and show how Add Hope has been able to go from feeding 40 000 children in 2009, to over 120 000 today through combining donations from customers with KFC’s own corporate social responsibility contributions. “Add Hope has raised over R387 million in customer donations and KFC contributions combined since 2009, with the total donated increasing every year. Customers donated R39 million in 2016, and the KFC contribution, based on a percentage of profits, pushed this to R64 million donated in total. Our target for customer donations in 2017 is R43m and we hope to be able to reach this to feed even more children.” This World Hunger Day, Add Hope shared virtual reality experiences filmed at NGOs for the first time online and in restaurants to inspire South Africans to join the Hope against Hunger Challenge. The Hope Squad, a group of young people whose own lives have been changed by Add Hope, visited KFC restaurants and immersed delighted customers in virtual reality 360* experiences made at some of the organisations that Add Hope partners with around the country, including JAM, Boys & Girls Clubs of South Africa and Africa Food for Thought.
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