My new works at @madmuseum
Ryohei Kawanishi’s “NEW” Collection is a social relational installation which poses the central question: What is fashion? Creating a showroom for a fictitious brand, R.K, Kawanishi’s “NEW” Collection reveals the blurred boundaries of process, substance, and image in fashion.
Kawanishi’s “NEW” Collection is built on existing ready-to-wear garments which were bought specifically by him to display in the showroom. By adding the R.K tag and displaying a campaign photograph, along with the collection’s look book, line sheet, test garments (toiles), and patterns, the “NEW” Collection builds the image of a brand and its publicity strategy to reveal the process of fashion as a business.
What is authenticity? What is image? What is novelty? What is value? What is Fashion? “NEW” Collection pays homage in concept to Marcel Duchamp’s Fountain (1917) which broke with the conventional notion of what art should be, questioning process and authenticity. It refracts the centrality of images and marketing to the value of the creative process in fashion today. As a character in the 1998 film Gia points out, “fashion isn’t art. It’s not even culture. Fashion is advertising. And for every dollar you earn, someone pays the price.” “NEW” Collection is commissioned by Museum of Arts and Design for the fashion after Fashion exhibition.