Vision is defined as the act or power of anticipating that which will or may come to be and I can tell you that @AdamGoldston and I have had the vision for years that @APL and @lululemon would one day partner together to provide the ultimate single destination for apparel and footwear...and that vision is now a reality.
Today @APL launches in an incredible mix of @lululemon stores across the USA and Canada. We always like to say that with our shoes, you can change your clothes throughout the day, but keep your footwear the same...now, with APL, lululemon has you covered from head to toe.
A motto that we've lived by since day one is Simple Yet Severe and that couldn't be more fitting than how we chose to announce this partnership in our hometown of LA...with this billboard 1 block away from the Melrose store. I got an email about this billboard being available and I responded within 4 minutes to say we'd take it because there is something that has always been special and impactful to me about a billboard and this one, for so many reasons, sits right near the top of the list of meaningful moments within our company's (and my personal) history.
They say you are the company you keep and if that's the case, I am extremely fortunate because I couldn't be prouder of our team at APL, which is full of some of the hardest working, most dedicated individuals you'll ever meet and have been vital in bringing this partnership to fruition.
Thank you to everybody that has shared in and believed in our vision, we wouldn't be here without you. It's been a long time coming, but I couldn't be happier to say...go get some new APLs, now available at lululemon #APL #lululemon #PairUp