One of the 'ah ha' moments that many people have when I talk about personal branding is how a personal brand has to be integrated through every aspect of your life.
The photo here is a flash back to 7 years ago when we celebrated Ella's third birthday.
Embracing the theory behind an authentic personal brand, you don't need to be the best father or mother that ever lived, you just need to be the best father or mother you can be - speaking to what makes you unique and special - being fully present and sharing your passions and purpose with your children while supporting them as they find theirs.
For me, with Ella and Finn, my parenting is all through the lens of story. Helping them develop their unique voice as we enjoy reading and experiencing others stories. At three years old, it was all about Disney princesses. Last night, we started the 'Tao of Poo' - a look at how the philosophy of Winnie-the-Pooh is amazingly consistent with the principles of Taoism.
I love being a father, and I love sharing my passion and purpose with Finn and Ella. Sure, I can't throw an American football for shit (much to the vexation of my son), but we still have an amazing window through which we have built a deep bond. What is your unique window? Music? Sports? Cooking? Fishing? Yoga??????? How do you integrate your passion and purpose into parenting so your kids can model a life worth living?