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Rapala VMC Australia Pty Ltd.  Australian wholesaler of the world's finest fishing tackle.


The boys from Taylor Bros Adventures have been putting the hurt on some solid fish with the Storm Fishing Arashi baitcaster!

Looking for a solution to keep your pliers or net nearby? The RCD Magnetic Release is ideal for hanging nets and other big tools and accessories to fishing jackets or vests.

Hook into the week ahead!
Only 5 more days until more of this!
📷 @Ciccotz

Everyone is talking about big baits for Murray cod. The @Storm.Fishing RIP Shad comes in 6" or 8" sizes and has proven itself as a fantastic big bait that doesn't break the bank! @ColbyLesko #MurrayCod #Copeton #CopetonDam #Swimbait #StormFishing #Rapala

Rapala Fortnight Freebies is baaaaaack!
We've been gone a while, but trust us when we say it will be worth it! Here's your chance to win the first ever spools of the brand new Sufix Advance that just won best new line at EFFTEX in Europe. We're giving away 20 spools of this fantastic new line to 20 lucky winners.
This week's task is simple, comment below with one of the many unique features of the new Sufix Advance mono and secondly, tell us where and how you would use it to catch more fish!
Next Friday, we'll pick 20 lucky people to win the first ever spools of Sufix Advance in Australia
Deadline for entries is 11:59pm AEST next Thursday the 27th of July. Winner will be announced on Friday, the 28th of July at 5pm.
Competition is in no way endorsed or administered by Facebook and is open to residents of Australia only.

Rex Hunt uses Rapala, do you? #YibbidaYibbida

Do you reach for a net? Or just swing it in?

Looking for a lure that'll get the big fish biting? The Shadow Rap Shad swims just like a dying baitfish, spinning 180 degrees to look it's predator straight in the eye. Nothing triggers a bite like a Shadow Rap!
#Rapala #ShadowRap

Nothing beats a session out on the water and the possibility of landing that next fish. Good luck this weekend!

The pursuit, the chase and a screaming reel can only mean one thing: Fish on!

New Skitter V - shaped like the hull of a boat, the side-to-side walk the dog action is the easiest of any topwater stickbait!

Designed to dive deep, the Rapala Shad Dancer brings the excitement of the Tail Dancer to a shad profile.

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