prada prada

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Prada  Thinking fashion since 1913.

The classifically curved #PradaSidonie bag in a new size, debuting at  #PradaSS19. #MiucciaPrada

The stage is a center is a symbol. #PradaSS19 #MiucciaPrada
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The new classic, #PradaSidonie, as seen in #PradaSS19.
#MiucciaPrada
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A review of aesthetic priorities and multifunctional forms. 
Discover more about #PradaSS19 via link in bio.

Industrial grade ideation.
Discover more about #PradaSS19 via link in bio.

Industrial grade ideation. #PradaSS19
See more via link in bio.

A glare obscures the horizon; incongruous materials harmonize. #PradaSS19 #MiucciaPrada

#PradaSS19 studies the overlapping processes of several design practices in an unexpected dialogue between materials. See more via link in bio.
#MiucciaPrada

Through a series of architectural interventions, the design of the #PradaSS19 venue reinterprets the classical spatial repertoire of the theatre with a Terrace, Parterre and Balcony, and uses these to activate the hall for the fashion event. These elements offer different ways for the audience to experience the show, while simultaneously defining a perimeter within the room, sparking a dialogue with the industrial character of Deposito. Relive the #PradaSS19 show on IG stories. #MiucciaPrada

For the 2019 Spring/Summer Prada Womenswear show, AMO transforms the Deposito, the most dramatic space of the Fondazione Prada complex, into a multifunctional venue for performances.
See the show live here at 6 PM CEST.
#PradaSS19 #MiucciaPrada

Performative architecture; collaborative identity. Watch the livestream of #PradaSS19 today, Thursday September 20, at 6pm Milan time, here.

Redefined theaters. Watch the livestream of #PradaSS19 on Thursday September 20 at 6pm Milan time, here.

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