UPDATE (regarding previous post): I’ve gotten some questions from people who are not as active on Instagram regarding what’s so 💩 about the new algorithm & how it changed. So here’s a short recap. .
On your home page, @instagram used to show you pictures from the people you follow, as they posted them. Now our feeds are filled with ads & suggested (often irrelevant) content. Or with posts that are a few days old. That’s one side of it. .
The other side is what we experience as content creators. We often spend hours creating our pictures (& months building a community) and even though we’ve gathered thousands of followers, now only a tiny fraction of them actually see our posts (about 1/4th of the people who used to see them before the change in my experience, but this varies and seems to especially affect the medium sized and smaller content creators). My ocean bowl for example (2 posts back), which did really well, was seen by 85% new people. That’s cool for spreading the love, but what’s the point of getting new followers if most of them then don’t see my posts? I mean unless I get REALLY lucky with a posts timing and more people than usual like the post the moment I put it up. So something isn’t quite working. .
A lot of us content creators feel, that this change is a move towards what Facebook did, which is limit reach to mostly only paid (so the edge rank makes your posts invisible to most people unless your post gets really popular amongst your friends - like when you post wedding pictures for example) and the only way someone who wants to reach people (like a brand) can do this is through paid ads. .
I’d say that most of us love @instagram and get the need for the platform to earn money, but we feel this algorithm change mainly hits content creators who provide value and entertainment to the people present on the platform and who don’t have a budget for ads anyway... We create content, which fills instagram with life - it’s beautiful, interesting, entertaining and useful. We make mistakes and don’t always post perfect pictures, but many of them deserve way more reach than what they’ve been getting lately.