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TRUE Hockey  We're obsessed with improving the hockey stick. That's TRUE. | #MadeTRUE #PlayTRUE

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Check off the #hockey lover on your holiday list this year and surprise them with @doug_gilmour93's autobiography 'Killer: My Life in Hockey' available both in-store and #online. ⭐️ And since it's the Season of Giving, tag a friend in this post for your chance to #win a signed copy! ⭐️

Our winner will be announced on December 20th, 2017.

Dear Santa, we’ve been X-tra good this year. 🎅🏼

💯 career goals and 100 🔝 notch cellys. Congrats, Perreault!! That’s how you #PlayTRUE.

TRUE Skate: the perfect fit for your foot. TRUE Skate Box: the perfect fit for your 👶🏻.

Photo cuteness credit: @chanman.09

Congratulations to our first winner, EVERETT SHIMWELL! 💙 —
Do you have what it takes to be part of our #TeamTRUE? Second period is underway - Click 🔗 in bio to enter for your chance to #win: one pair of custom embroidered #TRUE Pro Custom Skates, one personalized A6.0 SBP stick, one pair of the XC9 PRO gloves, one pair of the ZPALM replacement palms, PLUS limited edition #TRUE swag.

[Our second #TRUEPro will be announced on December 16th, 2017.]

Round one of our #giveaway is almost coming to a close. Don’t miss your chance to get the #Pro treatment. 🌟 Click link in bio to enter 🌟 Tag your friends so they don't miss out either! Our first giveaway closes tomorrow at midnight.

Get yourself some new wheels. Literally. — Roller hockey players, rejoice! You can get the same #TRUEFit with our TRUE Pro Custom Skate.

#TRUE is proud to be the title sponsor for Doug Gilmour's Fantasy Camp taking place February 15th-19th, 2018. Have you registered yet? Don't miss your chance to spend quality ice time with some of your hockey idols.

@natspooner5 was repping #TeamTRUE for #TeamCanada last night in Winnipeg. 🇨🇦 Congrats on beating #TeamUSA to win 3 straight pre-Olympic games!

Great stick. Greater cause. 💜 Watch our Instagram stories for ways to win!

There’s more where this beauty came from. 💜 Give us a follow on Twitter for a little something special this week...You won’t regret it!

Back and stronger than ever.— @jakobchychrun scored for the @arizonacoyotes on his first night back after surgery, and we couldn't be prouder. That's how you #playTRUE.

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