My mother told me once that getting old was a blessing and a curse - on the one hand, she doesn't have to worry about men trying to coax her into cars, on the other she is now invisible. Older women, no longer considered useful by society as baby-makers nor sexual objects, are ignored. We felt it was important to question the obsession with youth, and photograph two amazing older women, Lina and Pam.
Emma, our director, has her own reasons for the project. Having started the brand at 28, she's now 41, and looking at how age has affected her own sexuality and it's connection with her brand. Read more about her thoughts here: http://bit.ly/2pgE0Fk
Lina is 68, and looks beautiful in the @bettiepagelingerie lace set! #agelessfashion