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Piera Gelardi  Executive Creative Director & Co-founder @refinery29 + @29Rooms 💥 Be the spark. ✨Live with heart. ❤️ Turn it into art. 🎨


✌🏻Heya, wanna get coffee? This week I want to have a virtual ☕️ with you right here at cafe Instagram. Huh? What? Why? ⁉️Well, every week I get requests to grab coffee to talk about creativity, career advice, how we built R29 etc. I always want to answer everyone's questions but I don’t always have time. So, I've decided to do a little experiment and host a #PingPiera coffee time Q&A in my Story. So, go ahead, ask me anything! Send your question in the comments or via DM and I’ll answer them in my Story. I’ll also call out my favorite question with a more extended written answer same time, same place next week. Ask away! ☎️ P.S. my gilded suit is @aliceandolivia #strongsuit P.P.S. Do you think I should do this in Stories or Live?

Morning glory. Always humbled looking at the earth from above. #planetearth

Curiouser and curiouser! ✨✨Thanks to all you who fell down the rabbit hole 🕳🕳with us this weekend at #29rooms LA 🌀Your good vibes, imagination, and creativity brought our world into living color! We'll be back for more adventures next weekend. Until then... 📷 @joynewell 🎨 @jucophoto x @29rooms #thesurrealworld

At #29Rooms gravity is optional. 💥🌙 @shaundross 🎨 @alexameadeart #thesurrealworld ☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️📷 Photo by @mkovac @gettyimages @29Rooms

Do you push yourself? ✋️swing by @ninachanel as part of her reimagined playground with #teampixel #29rooms

Friday MOOD 🎉 @yarashahidi 😀 🎨#29Rooms x @thesheertruth ⭐️ 📸 @blindsaay

“ #29rooms is something I look forward to every year. It makes my soul very happy. Not only is it visually pleasing and interactive, but I love that you can learn so much from being here.” @victoriajustice 😊😊😊 Thank youuu for being such a big supporter!! 🎨 @alexameadeart @29rooms 💚 Dress is @openingceremony for everyone who asked!! 📷 Photo by @mkovac @gettyimages

When did you dream up 29Rooms? #pingpiera ☁️☁️☁️ We dreamt up @29Rooms as we were approaching Refinery29’s 10-year anniversary, nearly four years ago. We wanted to create a magical event that could disrupt New York Fashion Week, be a gift to our audience, and bring our the topics we cover in our digital content to life in interesting, immersive new ways IRL. ☁️ As we thought about what we wanted to do, we talked a lot about our values as a brand — inclusivity, self expression, imagination, and celebrating unique creative voices. The idea emerged to create a 29-room space where each room represented a different topic, created in partnership with 29 different creative talents, non- profits, and brands. We wanted to make a space where everyone felt safe to express themselves and tap into their own creativity. That was the origin and it’s grown from there! ✨✨✨ Comment with your #pingpiera questions! 📷 Photo from our #29Rooms Dreamer's Den with @junocalypso and singer @darbyannewalker -- write down your dream and she'll turn it into a gorgeous song.

Mother Nature. 🌼🌼🌼 @keyofcasey #breastfeedingwithlove at #29rooms

It's a bird, it's a plane, it's meeeeeeee!⚡⚡ Channel your inner superhero in the #GirlLove room. @spreadgirllove is all about breaking the cycle of girl-on-girl hate in schools, at the workplace and online. Strike a power pose or step into our phone booth to send a message of love to a lady in your life. 🎨 @iisuperwomanii x @paola_delucca #29rooms

Who run the world? 🌎💥 Let the spirit move you in our @adidaswomen @adidasrunning room @29Rooms #HereToCreate #expressyourself

Oh what a night! Busting at the seams with joy and gratitude after opening night of @29rooms LA. Manifesting celebratory, inclusive spaces that connect people to the life force that is creativity is my life's purpose and last night was a beautiful embodiment of that purpose. I felt so moved seeing so many incredible, artistic souls come through and receive the magic. ✨✨✨#29rooms

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