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Pentawards  The first and most prestigious worldwide competition exclusively devoted to packaging design.

A bright and unusual yellow color, a bold typeface and its dynamic visual use on the packaging creates a strong and distinctive identity for the new cosmetics brand ASARAI.
The name of the brand, dominates the all-yellow surface of each product container in straight, imposing linearity but is introduced on the outer tubular box of each product as a quirky play of and on the design lexicon: every time the tube’s upper part closes on the lower one it fit’s differently.
The brand name letters are thus fragmented, rearranged, visually cut and conceptually completed by chance. Such a flowing use of the design reflects a dynamic and confident perception of the brand name and its values.

Gold Pentawards 2018
Brand: @asarai
Design: mousegraphics
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#pentawards #pentawards2018 #packagingdesign #packaging #design #cosmetics #yellow #bold #distinctive #unique #playful #award #awardwinning #awardwinningdesign #awardwinner #awardwinner2018 #goldwinner

Gastropolis is a modern gourmet food market offering different culinary corners in one
The challenge of this brand identity project was to develop brand concept and visual identity for such a modern gourmet food market offering different culinary corners in one place.
The branding of Gastropolis is based on the idea of “form as a language of communication”. It’s a simple concept based on human relationship with food. This relationship begins with a "plate-cutlery" motion, which is also viewed as a formal embodiment of Gastropolis corporate style.

The design creates a brand identity using simple shapes and content combining two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate-cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.

Brand: @gastropolisyerevan
Design: @formascope.design .
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#pentawards #pentawards2018 #packagingdesign #packaging #design #branding #brandidentity #project #gourmetfood #gourmetfoodmarket #inspiration

Red Roaster Cafe has been part of Brighton's cultural fabric for over a decade. Due to the increasing competition in the market, the brand developed a new identity to refresh the tired and dated past to surprise the customers and keeps the established provenance of the venue.
Brand: @redroastercoffee
Design: @pop_and_pac
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#pentawards #pentawards2018 #packagingdesign #packaging #rebranding #brandidentity #coffee #coffeebeans #venue #design #brighton

Comte de Grasse is a groundbreaking new luxury spirits distillery, born from the passion of its founder for spirits and his desire to create their future. A project that crystallized in Grasse, the heart and soul of French perfumery and propitious cradle for the creation of the luxury and sustainable spirits brand Comte de Grasse.
44°N – the location coordinate for Grasse—places the geographical origin of Comte de Grasse and its first creation, in a logotype that affirms a new contemporary and essential luxury. The bottle reminiscent of the perfumer’s workshop is loaded with the incomparable power of escape with references to the sea and the Mediterranean sky, captured in the absolute of a Klein blue and the insolent contrast of solar and pure yellow. The low relief of the bottle has been manually carved to restore the magic of the sun on the Mediterranean. The cap, signed with the monogram of Comte de Grasse, completes the dimension of the perfumer’s touch while creating a new opening ritual for the spirit brand.
Brand: @comtedegrasse
Design: @forcemajeuredesign & @agencechic .
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#pentawards #pentawards2018 #packaging #packagingdesign #bottle #gin #perfume #design #desighstudio #collaboration #blue #yellow #44

A crafted gift box design for a traditional Chinese tea set. This design uses the colour of Jade and golden foiled print to translate the premium quality of the tea while the stamps and poet on the box also deliver the originality of the product.
Brand: Jin Tang Yulu
Design: Ideando
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#pentawards #pentawards2018 #China #packaging #packagingdesign #tea #teaset #premium #printing #giftbox #gold #jade #tradition #oriental

A simple and elegant design concept with sophisticated illustrations inspired by the unlimited imagination. The unusual combination between human, plant and fish creates a mysterious and interesting feeling for the packaging, which makes it stand out from the crowd.
Concept: Numen Dry Gin
Design: Cristina Déniz
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#pentawards #pentawards2018 #packaging #concept #gin #illustration #illustrator #graphicdesign #packagingdesign #imagination #inspiration #human #plant #fish #label #combination #inspiring #unlimited

Jack Cox - a bathroom spray made with care by Acetyl Organics Australia for considerate males.
A true complicity was created to target at the male market. The design strategy was developed based on a simple question “Who is Jack Cox?” To remain mysterious to the audience, the visual identity never put a ‘face’ to Jack Cox, which also means Jack Cox could be anyone. The colour palette highlights the rugged, masculine and serious approach of the brand. It’s a desaturated and cold palette with a touch of gold to give a premium and heritage look. We achieved a colour palette that enhances the mystery side of the brand with a slick and modern appeal, that stands out from the competition.
Design: @makebardo
Brand: @whoisjackcox
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#pentawards #pentawards2018 #packaging #packagingdesign #bathroom #spray #modern #premium #mysterious

Denada Sugar-Free Ice Cream was created in Perth, Australia. The guilt-free ice cream has a uniquely smooth texture, with bright, fresh flavours and a clean finish using only the finest of natural ingredients.
Denada translates to ‘It’s Nothing’ so like the product itself the design is stripped back of any additives. Inspired by the modern interior design and retro Japanese medical packaging, this packaging reflects the same philosophy of the product - minimal yet sophisticated. The material of the product and shipping packaging is recyclable to make this health-conscious product to be environmentally friendly too.
Brand: @denada_co
Design: @jocutristudio .
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#pentawards #pentawards2018 #packaging #packagingdesign #design #icecream #smoothy #creamy #colour #minimal #recyclable #sophisticated

B̶L̶A̶C̶K̶ F̶R̶I̶D̶A̶Y̶ *BLACK DESIGN DAY

A design for View From A Blue Moon (an action sports film) incorporated with many specialized printing techniques which speaks the film's essence of understated sophistication.

The cover features a black foil deboss of the logotype with the letters "o" in moon die-cut through the cover and end sheet, revealing a metallic print of the film's poster image. Each chapter opener features transparent PVC insert pages with the section's corresponding timecode from the film silkscreened. The book also features black gilded/flocked edges to maintain the black-on-black aesthetic used throughout the film's branding.

Brand: @hurley
Design: @wedgeandlever .
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#pentawards #pentawards2018 #packaging #packagingdesign #bookdesign #Blackfriday #blackdesignday #film #printing #black

With the festive colours of Christmas season and the bold and neat typography, this minimal design became a storyteller to show the love and commitment to the local community from MILK.

Each gift box contained a limited-edition bottle of the sauce, individually numbered, and three beautifully foiled recipe cards. The box itself delivered an immersive, tactile experience, revealing a piece of the story, panel by panel.

Silver Pentaward 2017
Brand: @milknz x @huffmanssauces
Design: @milknz .
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#pentawards #pentawards2018 #packaging #packagingdesign #design #designstudio #milk #love #create #live #give #christmas #specialedition #christmasy #festive #story #storyteller #colours #holidayseason

Chocolates «Petit Plaisir» (a small delectation) — a series of unique handcrafted chocolate with a variety of tastes and fillings. The sweets come with a paper-based wrapper and a gift wrapper. The packaging shows the variety of flavours through a set of stylised illustrations of confectionaries which are the same as real candies, simple lined patterns and different colour fills are also used.

Brand: Petit Plaisir
Design: @studio_loco .
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#pentawards #pentawards2018 #packaging #packagingdesign #design #illustration #chocolate #handcrafted #flavourful #sweets #confectionaries #designstudio #loco #russia

El Pintor is a new luxurious tequila and mezcal brand, promoting the contemporary Mexican spirit to the world.
The aim of this packaging is to pay respect to tradition and attract more international audience.

A clean yet lively bottle design focusing on a more pragmatic and functional layout allowing its Mexican essence to flow through its colourful accents. The shape of the bottle was inspired by the oil painting tubes. The elongated form becomes more evident in the bottle’s cap.
The striking packaging follows an inversion for the same formula. The colours take over in a strict concise way with little silver foil emphasis creating a complimentary mood.

Brand: El Pintor
Design: Anagrama
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#pentawards #pentawards2018 #packaging #packagingdesign #traditionandnew #tequila #mexico #colour #oilpaintingtube #bottle

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