pentawards pentawards

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Pentawards  The first and most prestigious worldwide competition exclusively devoted to packaging design.

Ridley Scott’s 1982 original was set in 2019, teasing viewers with an imagination of how 21st century Johnnie Walker would look. With a little help from Hollywood director, Denis Villeneuve, LOVE. create another Johnnie Walker Black Label of the future in 2049.

This design refined the advanced hourglass form by introducing Johnnie Walker’s distinctive twenty-four degree angle. The result is a bold, futuristic bottle balanced around the iconic Johnnie Walker Black Label.

A high-gloss black coating covers the top and base, framing the vibrant whisky colour and accentuating the sharp, straight edges of the glass. A short neck and oversized square stopper finish its unique design.
Best Design in the Limited Editions Category Sponsored by @sleeverinternational
Gold Pentward 2018
Brand: @johnniewalker
Design: @ehuplove .
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#pentawards #pentawards2018 #limitededition #bestdesign #designforthefuture #packaging #packagingdesign #future #bladerunner #2049 #johnniewalker #blacklabel

Panda cigarette package is designed for warning people about the harms of smoking. Before unwrapped, it showcases a complete image of a panda head printed on transparent film, while the cigarettes are pulled out one by one, seen through the panda pattern, the interior skull image emerges. A transformation from a black panda head to a skull against a white background, it throws into sharp contrast.

Sub-health has become a normal state in today’s hectic life. Children are instinctively attracted to pandas, so this before-and-after contrast between a cute panda head and a horrible deathly skull is a much stronger message for them than conventional health warnings. If they learn to avoid cigarettes at a young age, they are less likely to grow up to be smokers.

NXT-GEN Award 2018
Concept: Panda Cigarette
Design: Yu Chen .
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ABOUT NXT-GEN: New for the 2018 edition of the Pentawards, the NXT-GEN Award provides a platform for the next generation of packaging design talent to showcase its skills on an international stage and to the biggest influencers in the design business. It also underlines the Pentawards’ commitment to champion the best new entrants to the global packaging design industry and their work and promote careers in the sector to future generations of students.
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#pentawards #pentawards2018 #pentawardsnyc #awardwinner #nxtgen #studentdesigner #packagingdesign #packaging #concept #health #panda #skull

The grocery stores can be the most competitive marketplace for brands. When it comes to making the decisions about fresh vegetables and fruits, to understand what we are buying and where we are buying from becomes very important.
The organization of the information in the composition is carefully arranged, attracts the eye of the consumer and puts forward the local provenance of the product. The aesthetics of the label convey the organic side and the know-how of the company. This packaging helps the products to stand out from other competitors and help the consumers to make more informed decisions easily.
Brand: @fermeolistik
Design: @studio.miles .
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#Pentawards #pentawards2018 #packaging #freahvegetables #freshness #packagingdesign #pentawardssharesgooddesigns #informed #label #consumers #farm #flavour #design #designstudio

Mr Black coffee liqueur, also known as “cold drip coffee perfection” has a broad following from its home of Australia, with a growing consumer base the brand had outgrown its fashionable label and needed to strengthen its positioning, and inject purpose to engage new consumers and set it up for growth.
After the investigation of what values were at the heart of Mr Black, a love and reverence for real coffee and a daily ritual ingrained in modern Australian culture was discovered to build the stories around the brand. Working with the NYC illustrators 'Young Jerks', the unique brand positioning 'Spiritual Awakening' was brought to life with mystical process icons and a new back label revel.
The design process and execution together established an iconic brand for Mr Black that ensures it has ongoing relevance for its consumer and dominates the market for years to come.

Brand: @mrblackspirits
Design: @copartnership
Illustrators: @youngjerks .
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#Pentawards #pentawards2018 #packaging #packagingdesign #coffeeliqueur #colddripcoffeeperfection #illustrator #illustration #mrblack #australia #brandpositioning #spiritualawakening #design #designstudio #pentawardssharesgooddesigns

When choosing the Best of The Show - Diamond Pentaward winner, the jury and its president have a transparent ability to reach a unanimous decision with little or no effort every year. Mutti, the 2018 Best of the Show - Diamond Pentaward winner, designed by the Italian studio Auge Design, presented no challenge to this year’s jury, by giving them no alternative but to award it with nothing less than the highest level of recognition for packaging design accredited by Pentawards.

The limited-edition range of traditional Italian tomato-based ingredients have been given a new lease of life, with a blend of past and future through an intricate system of symbols, that not only represent the different types of tomatoes and sauces in the range but that also become a powerful pattern, resonating throughout the entire range. Starting from the original format, the range has been adorned with a new glamorous and luxurious feel, with a high-end gold foil finish contrasting with the ivory silkscreen surfaces. This is a design that will now join an exclusive Pentawards club, being only the 13th recipient of the Best of The Show - Diamond Pentaward crown since the Pentawards begun.

Diamond Pentaward 2018
Brand: Mutti
Design: @auge_d .
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#pentawardssharesgooddesigns #pentawards #pentawards2018 #packaging #packagingdesign #productrange #diamond #diamondwinner #award #awardwinningdesign #design #designstudio

When choosing the Best of The Show - Diamond Pentaward winner, the jury and its president have a transparent ability to reach a unanimous decision with little or no effort every year. Mutti, the 2018 Best of the Show - Diamond Pentaward winner, designed by the Italian studio Auge Design, presented no challenge to this year’s jury, by giving them no alternative but to award it with nothing less than the highest level of recognition for packaging design accredited by Pentawards.

The limited-edition range of traditional Italian tomato-based ingredients have been given a new lease of life, with a blend of past and future through an intricate system of symbols, that not only represent the different types of tomatoes and sauces in the range but that also become a powerful pattern, resonating throughout the entire range. Starting from the original format, the range has been adorned with a new glamorous and luxurious feel, with a high-end gold foil finish contrasting with the ivory silkscreen surfaces. This is a design that will now join an exclusive Pentawards club, being only the 13th recipient of the Best of The Show - Diamond Pentaward crown since the Pentawards begun.

Diamond Pentaward 2018
Brand: Mutti
Design: @auge_d .
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#pentawardssharesgooddesigns #pentawards #pentawards2018 #packaging #packagingdesign #productrange #diamond #diamondwinner #award #awardwinningdesign #design #designstudio

When choosing the Best of The Show - Diamond Pentaward winner, the jury and its president have a transparent ability to reach a unanimous decision with little or no effort every year. Mutti, the 2018 Best of the Show - Diamond Pentaward winner, designed by the Italian studio Auge Design, presented no challenge to this year’s jury, by giving them no alternative but to award it with nothing less than the highest level of recognition for packaging design accredited by Pentawards.

The limited-edition range of traditional Italian tomato-based ingredients have been given a new lease of life, with a blend of past and future through an intricate system of symbols, that not only represent the different types of tomatoes and sauces in the range but that also become a powerful pattern, resonating throughout the entire range. Starting from the original format, the range has been adorned with a new glamorous and luxurious feel, with a high-end gold foil finish contrasting with the ivory silkscreen surfaces. This is a design that will now join an exclusive Pentawards club, being only the 13th recipient of the Best of The Show - Diamond Pentaward crown since the Pentawards begun.

Diamond Pentaward 2018
Brand: Mutti
Design: @auge_d .
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#pentawardssharesgooddesigns #pentawards #pentawards2018 #packaging #packagingdesign #productrange #diamond #diamondwinner #award #awardwinningdesign #design #designstudio

A design that is as cute as it is curious, Shirokuma no Okome created by the Japanese agency Frame inc. is fantastically simple, yet it leaves everything to the imagination. The concept was to bridge the gap between the rice company Shirokuma no Okome and the brand image 'Polar Bear'. This led to the creation of the charming and warm illustrations, which reflect the true gentleness of the product. The design is beyond the physical product itself (rice), however, it is used to elevate the brand into a new space, away from its competition by appealing to the emotive senses of the consumer.

Food Platinum Pentaward 2018
Brand: Shirokuma No Okume
Design: FRAME INC.
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#pentawardsnyc #pentawards #pentawards2018 #packagingdesign #packaging #rice #food #platinum #platinumwinner #awardwinningdesign #award #japanesefood #illustration #polarbear

In a highly competitive category, the YU XIN LONG bottle, designed by the Chinese agency Shenzhen Lingyun Creative Packaging Design, stood out as a design that delivers its message with the absence of an actual description. The overall finish is bold, clean, detailed and rich, all of which are features that elude to the liquors’ high quality and premium contents. From the Henan Province in China, this white spirit is made from five traditional Chinese medicinal materials that are soaked and brewed over time. Liquors of a similar nature in China often contain dregs, left over from the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, giving consumers a stronger sense of security. To translate this, a striking blue transparent glass bottle has been designed as the container and its unique form presents distinctive oriental aesthetics corresponding with the idea of traditional Chinese medicinal brewing behind the product.

Beverage Platinum Pentaward 2018
Brand: Guocui Wudu
Design: Shenzhen Lingyun Creative Packaging Design
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#pentawards #pentawards2018 #pckaging #packagingdesign #platinum #platinumwinner #award #awardwinning #newyork #china #brewingprocess #liquor #chineseliquor

Bloomdale is an eyewear brand that doesn't follow the typical brand codes created by Studio Kluif. Instead of using photography, like most brands do to promote their new eyewear models, we advised them to communicate in another way. A series of iconic portraits was developed to underline the brand’s tagline, A Bloomdale for every face. These portraits play an important role in all communications. In order to create a more extensive brand experience, we created a packaging range with which the optician makes a more personal statement towards the client. Each box can be fitted with a different portrait depending the client is male, female or even a child.

Body Platinum Pentaward 2018
Brand: @bloomdale_eyewear
Design: Studio Kluif
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#pentawardssharesgooddesigns #pentawards #pentawards2018 #packaging #packagingdesign #garments #eyewear #design #designstudio #platinumpentaward #body #platinumaward

In a crowded market it is essential to stand out. GATUNA, from the Spanish agency BOLD is a brand that executes this with class. The cat litter market is full of standard products with no apparent differentiation. The challenge was to leave behind the product's technical details, in favour of developing a relationship with the consumer to become their first option. The product is sold in specialised pet shops in Spain. Inteligentemente practica (smartly practical), is a concept that highlights how easy to clean the litter is, also telling the customer that it will save them time to spend it where it matters most: with their cat. The design, based on the illustration, breaks with the visual codes of the sector (cold and technologic) to express simplicity and a sense understanding between the brand, the physical product itself and the consumer.

Other Markets Platinum Pentaward 2018
Brand: GATUNA
Design: @thebold.studio
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#pentawards #pentawards2018 #winner #platinumwinner #othermarkets #petsproduct #pets #packaging #packagingdesign #design #designstudio #pentawardssharesgooddesigns

This new design of the DIPTYQUE range by SERVAIRE&CO renews the poetic promise of setting a dialogue between home, scent and time with an hourglass-shaped diffusing scent, with an ever-more exclusive design. A unique silhouette and a unique glass coating now differentiates each of the 6 fragrances, which asserts the house's decorative universe and pays tribute to its eclectic inspirations. Its cold-diffusing technology delivers perfume notes through ingenious wicks, which have been developed to widen the diffusion area, through a new patent developed by Techniplast. The Hourglass remains a sustainable initiative with an unchanged refilling system.
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Luxury Platinum Pentawards 2018
Brand: @diptyque
Design: @servaireandco .
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#pentawards #pentawards2018 #platinumpentaward #packaging #packagingdesign #diffuser #frangrance

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