penguindesigning penguindesigning

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⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Ingrid + Luis  ⠀⠀⠀⠀⠀⠀⠀⠀⠀Owners of Penguin Designing ⠀⠀⠀⠀⠀⠀We specialize in helping professionals ⠀⠀⠀⠀⠀develop a strong & great looking brand.

http://PenguinDesigning.com/

Blue! Yes! For today's #pdcolorpsychology post this beautiful blue comes out to play! A calm, reliable feeling is always evoked as well as happiness and security. .
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Blue is great color for keeping a neutral and still fun color palette 🎨 Also, blue has the advantage of bringing a "confidence" vibe to your brand
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Do you use blue in your brand? 🤔

Gray!!! Or grey, how do you spell it? I remember reading it's "gray, with A for America" and "grey with E for England"... so yeah hahaha! 😂😂 Anyways! Today for #pdcolorpsychology week we have this beautiful gray color. Gray evokes a sense of classic, being timeless, very logical and it's a calming color. .
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Gray is mostly used in corporate businesses, technology businesses or conservative types of businesses. Sounds boring but it's not! Gray is one of my favorite colors to add an interesting neutral to a brand!!
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Brands with gray that range in their industry (so you see how versatile it is) are Apple, Swarovski, Mercedes Benz... mmm any others you can think of?

Now next for our week of #pdColorPsychology is the color green. 🌿Green symbolizes growth, happiness, friendship or friendliness, and it's one of those colors that just brings the nature tag along.🌲🌳🌴 .
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It's so easy to complement a brand with a light or muted accent, the meaning carries on! And of course, you can see it's use through many brands that are either on the nature side, like Animal Planet, or money/growth, like Torrey Pines Bank! .
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Do you use green in your brand?

Today I sent some websites to be proofed, some still as wireframes and some as live demos — which are my absolute fav thing to do! All created on @showit.co 🙌🏼✨And now, we wait for the feedback 😊 which is equally exciting and nerve wrecking 😂 but you know, mostly exciting.

Hey hey hey! 🙌🏼 Remember how I wanted to create a #pdColorPsychology week? Well, I got it. Boom 👊. I picked some amazingly pretty photos we just did at @iandlphotography for @LHEbakes delicious goodies, so you get a 3 treat (get it? cookies, pretty pics and knowledge!) 🍪🍪 Sorry 😂 Bad joke! Anyways, Let’s do it starting today!! How does that sound?! Each pic will have not only a @Pantone color and the psychology behind the color, but I added a little mini palette of colors that play nicely with the featured one (and they all come from inside the photo 😉)
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For our first color of the #pdColorPsychology week we have… Brown! I know right, who actually uses brown in their brand? Uhh a lot of people actually 😂 And those who want to evoke the feelings of friendly, earthy, longevity and stable totally should. For real.
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Think of those brand who use brown in their brand, like UPS! They are a friendly company, right? And pretty stable to transport your goodies around the world, right? So you see, it totally works!
Can you think of any other brand that has brown in it and makes you feel this way?🤔 Tell me👇🏼👇🏼

#moodboardmonday is more like #styletile monday 😂 still counts right?! You know it still does... 😘 I wanted to share this super colorful yet very clean style tile for a website we're polishing up because it incorporates a different feel from our regular projects and it's always awesome to push out of the comfort zone, right? No? Just me? 😂
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Well, I'll be sipping on some echinacea tea for my vertigo (fun right 🙄) and I want to start a #colorpsychology week to give you some tips for when you are polishing your brand, you know so you make an educated decision and not just pick your favorites out of your own moodboard! 😜

Getting real deep with details and examples is my love language. 💜 You know I love explaining everything in detail (maybe more than I should to keep messages short haha). .
So between videos, guides and visual examples, the branding guidelines at the end of a project are full of useful information. .
Do you ever go back to your guides to be reminded of the strategy behind your visuals? Try it. It helps keep clarity at all times to create purposeful content 😌

So you feel like I don't post much, don't you? Well I do post daily! But on Insta Stories! I want to be able to share with you some cool pretties without bombarding you, ha! So yeah, keep up with our Stories 🙌🏼🙌🏼 #instastories #penguindesigning #proofs #dailyposts

Been at it for a while and let me tell you: I'm a color perfectionist 😂 I thought my thing with fonts was the biggest part. Nope. What is the one thing you take your sweet time perfecting? 🤔

Website layouts for daaays 🙌🏼🙌🏼 usually my notebook has everything, but I *might* try to go digital... but there is just something about paper that I can't let go! Just like with planners/calendars! I keep a paper one as well as my phone one. Do you do all digital or paper or hybrid mix? 🤔📝
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#brandidentity #websitedesign #showit #showit5 #showitwebsite #designer #graphicdesigner #planner #paper #digital #penguindesigning

I think this is one of my fave parts of working on brand strategies. And then when I hear the success stories and goals achieved from past clients it makes my designer heart blush and I secretly (not so secretly) have a proud-momma-moment. ✨ (Shoutout to @copperkettleco for making me apply it to my own biz! Why is it so hard to follow your own advice?!😂) .
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Now remember, I know you are super creative and get all passionate about your offer to the world... but you neeeeeed to be talking to the right people, and not only with your voice and words but with your branding too! Doesn't it suck to realize how someone can pass up on your awesomeness because your visuals didn't capture their attention? Umm yeah, not cool.
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Think about what you want them to feel and how you want to wow-bam them, and trust your designer. Look up for stock photos that give you those feelings and have them, bring up the colors that make you smile and use them consistently (please, don't confuse anyone by changing things every other day! 😑) .
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Go and make a commitment to always stay true to your business and your passion, because I know you have so much to offer 🙌🏼✨

Now I can totally share this gorgeous inspiration board! And gosh I've been out of loop for soooo long! I can't wait to share with you all the amazing things I've been working on. You know I love sharing all the pretties! Did you have a good rest this past 4th? ✨

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