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PANTONE  The worldwide standard for color communication and inspiration since 1963.


There is a mystical and spiritual quality attached to #UltraViolet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.
📷: @jnsilva

The use of purple-toned lighting in meditation and communal spaces energizes and inspires connection. "Yayoi Kusama: Festival of Life” at @davidzwirner gallery in Manhattan includes LONGING FOR ETERNITY, an Infinity Mirror Room featuring #UltraViolet toned LED lighting. Kusama has said, "If [my work] can inspire a deep love of humanity and acknowledge the amazingness of who we are, I will be very happy." #FestivalofLife
Yayoi Kusama, LONGING FOR ETERNITY, 2017. Installation view,Yayoi Kusama: Festival of Life, David Zwirner, New York, 2017. Image © Yayoi Kusama. Courtesy of David Zwirner, New York; Ota Fine Arts, Tokyo/Singapore/Shanghai; Victoria Miro, London; YAYOI KUSAMA Inc.

Find #UltraViolet at the intersection of music and fashion. @styledumonde captured @AsapRocky wearing @jw_anderson in a moment of #UltraViolet brilliance at #LFW.
📷: @styledumonde

Turn up the #UltraViolet. Pantone beauty partner @butterlondon has created a collection inspired by Ultra Violet’s magical makeup.
Craving more #UltraViolet beauty looks? Check out @r29fashion for more #COY2018 beauty.

Pantone has partnered with @SaatchiArt, the world’s leading online gallery for emerging art, to create a limited-edition collection of official Pantone #COY2018 prints in #UltraViolet.
Link in bio to learn more about Pantone’s partnership with Saatchi Art.

A cup of cosmos. Pantone Lifestyle brings color inspiration into everyday life with products for the home, desk or on the go! Take a sip from this mug from @pantoneliving. #COY2018
Link in bio to purchase Pantone Lifestyle Mugs.

Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands. #UltraViolet
Link in bio to discover more about the Pantone Color Institute and Color of the Year.

Incorporate #UltraViolet inspiration into your workflow. For the first time ever, Pantone has released limited-edition Formula Guides and Fashion, Home and Interiors Color Guides wrapped in the #COY2018.
Link in bio to purchase.

Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018!
A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018
Link in bio to learn more about #UltraViolet

PANTONE 15-0343 Greenery was chosen as the Color of the Year 2017. A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Keep checking back, you don’t want to miss #COY2018.

The harmonious pairing of PANTONE 13-1520 Rose Quartz and PANTONE 15-3919 Serenity demonstrates connection and wellness as well as a soothing sense of order and peace.

In 2014, PANTONE 18-3224 Radiant Orchid was named Pantone Color of the Year, blooming with confidence and magical warmth that intrigues the eye and sparks the imagination.
Keep checking in as we get closer to revealing #COY2018
📷: @PascalKrumm

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