Instagram post by @dc_gutierrez Dianna Gutierrez

There is a distinguishing element of vehicle design that while it may be small, it certainly is mighty and the most defining characteristic used to individualize the most iconic vehicles … it’s the vehicle badge!
The badge plays a significant role as a visual symbol that identifies the name and brand of an vehicle and is the finishing touch that helps communicate its overall theme.
For the all-new 2018 Jeep® Wrangler, each badge was redesigned to look strong, bold and rugged -a theme that truly signifies what the Jeep brand represents. One of the most recognizable and redesigned badges for the Wrangler is the Trail Rated badge.  This badge is not just given, but earned by succeeding against a series of grueling tests in five categories: traction, water fording, maneuverability, articulation and ground clearance.
FCA has an entire graphics design team responsible for creating and executing the illustrations of vehicle badges.  With a career in automotive graphic design, that visual theme could be entirely up to you!
Don’t forget, the #DriveForDesign submission deadline is next week! High school students, submit your designs by Friday, April 27.


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