Instagram post by @masha.socialmedia Instagram • Marketing Pro

What’s the most trending topic now? Of course,it’s the 2018 Winter Olympics. How can you use it to your advantage?
Here is how:
💡You are an Instagram blogger.
Using the trending topics is one of the best ways to make your content go viral. So learn how to capitalize on trending topics!Create funny & interesting content related to the Olympics and join the trend by posting your content with the following hashtags: #olympicgames #olympics #olympics2018
#pyeongchang2018 + hashtags related to the specific sport.
💡You have an Instagram shop.If you sell fitness equipment, sport apparel, sport food, etc, it’s time for you to GET ACTIVE! It’s all about sports now and you shouldn’t miss your chance to sell 2 protein bars/2 pairs of football socks instead of 1!
If your business has no connection with sport, build it f̶a̶k̶e̶ ̶i̶t̶ ̶t̶i̶l̶l̶ ̶y̶o̶u̶ ̶m̶a̶k̶e̶ ̶i̶t̶. Check out Instagram pages of the Olympic Games partners that are not directly related to sports (Toyota, Omega, etc.),see what they post and get inspired. If even McDonald’s manages to create the content about sport and healthy life, when McDonalds and healthy life are antonyms, then you will definitely manage to promote your handmade toilet brushes with the accent on sport. Example? Okay! Do you know how I would promote your high-quality professional CURLING wands/irons??Or you need a hint ?🥌 💡You are an artist or you make handmade whatever. So go and draw, knit, bake, photoshop, sew, paint, etc. Create something you could post under the hashtags I mentioned above (check them out to see what people post). 🥇See the Olympics as your chance to get more followers/customers, but don’t spam the Olympics hash/geo tags with your selfies, breakfasts, Gucci bags and makeup tutorials.(You don’t need to be a jerk to become popular ☝️)
Before you stop being boring and start being creative, tell me...what’s your favorite winter sport?
My favorites are figure skating (Almost every Russian loves to ice skate⛸), and also curling (It completely hypnotizes me. Maybe I could have built an amazing career as a professional house cleaner if I didn’t become a social media strategist...🤷‍♀️)
So what winter sports are you into?



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