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Instagram post by @justcoffeecoop Just Coffee Cooperative

We at Just Coffee are proud to reach 15 years of operating a business with a commitment to fair trade practices. What does that mean, you ask?

Fair trade is a system that aims to pay better wages, and also creates long-term, direct trading relationships based on dialogue, transparency, equity and respect. Fair trade is not about charity; it uses a fairer system of exchange to empower producers to develop their own businesses and to foster sustainable development. We follow a set of principles and practices that are designed to help improve the livelihood of low-income people through alternative trade. They are: - Transparency and long-term relationships
- Commitment to fairer pay for labor
- Prepayments available on request
- Capacity building for long-term impact
- Equal opportunity for women
- Concern for the environment
- Respect for cultural identity
- Reasonable working conditions
- No child exploitation

So, raise a fist if you are proud, revolutionary, fair trade coffee consumer. We couldn't do this without you! ✊
#fairtrademonth #fairtrade #fairtradecoffee #fairtrademovement #justcoffee #organiccoffee


  • 22w ago tuftonboro tuftonboro

    Love JC coffee.

  • 22w ago myteasoul myteasoul

    Yes! πŸ’šπŸ‘

  • 22w ago beannorthcoffee beannorthcoffee

    Congrats!! πŸŽ‰

  • 22w ago tracy.brayton tracy.brayton

    Have you ever made coffee with mineral water? I grabbed the wrong water this morning for my coffee. It was my alkaline mineral water that i make. My coffee was amazing.

  • 22w ago kasaristudio kasaristudio


  • 22w ago justcoffeecoop justcoffeecoop

    @tracy.brayton That's awesome! Water is one of the most important variables in brewing coffee. Alkalized water has a higher pH than pure water (7.0). At higher pH's, a corresponding increase in hydroxide ions increases bitterness but also decreases acidity. If you want to geek out, check out the SCA's Coffee Brewing Handbook! :)

  • 22w ago tracy.brayton tracy.brayton

    Oh yes...i love to geek out. Thanks.

  • 22w ago tracy.brayton tracy.brayton

    I'm making my coffee with this water for now on.

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