oliviavonhalle oliviavonhalle

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OLIVIA von HALLE  Luxury British Lounge and Nightwear Brand Shipping worldwide and available at 190 Pavillion Rd, London Shop #PagodaMotel now at the link below

When you walk for Tom Ford but wear OvH. The stunning @joansmalls wearing our ALBA CALVIN silk pyjama 🔥🔥🔥

Did we mention it's our birthday? 🎂 To mark the occasion we've put together an edit of Olivia's favourite pieces, available to shop now through link in bio! #7YearsOfOvH

#7YearsOfOvH
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7 years ago today OvH launched at #LondonFashionWeek 2011. Sharing the memories of our journey with you over the last week has been an incredibly fun, moving and nostalgic experience – and has made me look even more to the future. ⁣
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The brand has grown in so many ways since the launch and that very first shoot at Stanway. From expanding our team and product offering to opening our first permanent store on Pavilion Road, Sloane Square, we hope that the next seven years prove as exciting for the brand as the last. ⁣
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Thank you to everyone who has supported the brand over the years; our amazing customers, celebs, stockists and everyone in between. Your support has and will continue to define OvH. ⁣
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We’ve got so many exciting plans in the pipeline and hope you’ll all stick around for the ride! And if we can be a bit disruptive and push boundaries along the way, all the better.

#7YearsOfOvH⁣
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When I started the brand, I wanted to create the ultimate pyjama, putting the same thought, design, and craftsmanship into nightwear that is usually reserved for ready-to-wear. By 2014, we’d long since nailed pyjamas and I had set my sights on the humble tracksuit. ⁣ • ⁣We spent two years developing the Missy with this same aim – to reinvent the tracksuit, honing it to perfection, and we were incredibly proud of the result. ⁣
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When we finally launched the Missy in September 2016 the athleisure trend was in full swing. Jourdan Dunn was the first to be spotted in it. She wore the Missy Moscow to fly from New York to London Fashion Week and gave us a shout-out on her Instagram Stories – the whole OvH studio went wild. ⁣ ⁣ •
We were all so obsessed with this piece and we were so delighted it was finally out there and getting people’s attention. Bella Hadid, Rihanna, Gigi Hadid, Cara Delevingne, Jessica Alba and Jennifer Lopez all followed suit. It got to the stage where you’d hear a squeal of excitement echo through the studio and everyone would cheer and shout who now! ⁣

The thing that really got us though, was that every one of them wore it on repeat. In an industry where celebs (sadly) aren’t often spotted in the same thing twice this began to make headlines. Press started reporting that ‘Celebrities Can’t Stop (& Won’t Stop) Wearing This Luxe Tracksuit’… the Missy was here to stay. ⁣
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It now makes up part of our core offering and I’m very pleased to say it still makes regular appearances on our biggest girl (and guy!) crushes in-flight and between shows at fashion week - including this week on Gigi Hadid at New York Fashion Week in the Missy Malibu.

#7YearsOfOvH
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Our first dress was a silk slip, the Remy, made for our Spring / Summer 2015 collection. It was double lined with a plunge back and midi-length fishtail hem – true to form it was not the most low-key ‘nightwear’ one could imagine!
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I began wearing mine all the time; for nights out with friends, to the studio paired with a roll neck, to weddings… I even wore it to my 'Rave-y Shower' after the birth of my first son Hiero. Like the Lila pyjama before it, it was designed to be the best but with versatility in mind.
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I’m most inspired by product categories that have traditionally been considered ‘basic’ because I find the challenge of making them anything but really motivating.
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I love honing in on the moments women reach for the same tired old items and reinventing them – transforming the everyday into something special, indulgent and celebratory. ⁣ •
The silk dress category has grown really organically for us and it’s the one I’m most excited about moving forward. We’ve got some beautiful pieces in the pipeline – we’re dying to get our hands on them in the studio and can’t wait to share them with you too!

#7YearsOfOvH
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LILA NIKA - a pyjama that caused a huge debate in the studio when we first saw the sample (not everyone loved the Beetlejuice vibe!).
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Kate Moss styled Cara Delevingne in it for Vogue, wore it in the same issue, then ran off with the sample and was famously kicked off an EasyJet flight wearing it on the way back from a detox retreat a few weeks later... a true OvH woman.
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Much copied (by every pyjama pretender under the sun!) but never equalled, we have sold more of this pyjama than any other and it's always available to buy as part of our Core collection. 🖤🖤🖤

#7YearsOfOvH

Hugo and I got married when we were ridiculously young and moved to Shanghai to have an adventure. It’s an incredibly entrepreneurial and vibrant city and in 2008 at the start of its boom it really felt like anything could happen. ⁣
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I was working as a trend forecaster and had become completely obsessed with silk pyjamas - I went out in them paired with costume jewellery and mega heels and would then stick my wellies on in the morning and walk our dog Ruby in them. Back then body con dresses were queen and something about silk pyjamas felt modern, relevant and new. I had an amazing tailor who could replicate Lanvin dresses from pages torn out of Vogue. ⁣
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I fell down some stairs in a restaurant in Shanghai whilst wearing some ridiculous heels, broke my ankle and had to fly home to recuperate. I spent a month of lying on my parents sofa, with friends coming to see me and getting instantly distracted by my silk pyjamas. I promised to make them some, diligently wrote down their measurements and presented my poor tailor with this huge list. He gave me an exasperated look, pointed out that each pair took him two days to make and he did have other clients... and that I should go to a factory. ⁣
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It was the worlds slowest eureka moment. I did some market research, realised there was nothing like it available and set myself an objective - to make my name synonymous with pyjamas and be recognised as the worlds best luxury pyjama brand. ⁣
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I started with one pyjama in five prints and employed the amazing @chatquidance as my translator and assistant. We travelled all over the best silk producing regions in China looking for perfect supplier. 18 months later I moved back to London, set up my office in a tiny box room at home and started cold calling stockists and press. ⁣
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Within a few months we had been in Vogue, were stocked in Harrods and haven’t looked back. We now sell to over a hundred of the worlds best stores in 27 countries and ‘Olivia von Halle’s’ seems to have become another word for pyjamas. ⁣

Thank god for my broken ankle, my tailor and @chatquidance - couldn’t have done it without the perfect storm of you three! #7YearsOfOvH

This week is our Birthday week and we’re celebrating #7YearsOfOvH !🎂 ⁣
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Crazy to think how far we have come since this first shoot at Stanway, Mary Charteris’ home in Gloucestershire. One photographer, no assistants, no real plan! I asked the five most gorgeous girls I knew, we loaded up on champagne and gin (which were opened at about 10am during hair and makeup!) and we just ran around the house having fun. ⁣
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I think the whole shoot cost under £2k (my FD would kiss me if I could work to those budgets these days), and after we wrapped that evening Mary and her step brother Cosmo asked us to stay and party… ⁣
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We had an epic night and woke up to Mary’s terrifying father storming furiously around the house having just nearly ran over the hair stylist who was passed out in the drive (thank god he forgave me and we’re now firm friends - love you Jamie!!). ⁣
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We were so unprofessional, but these pictures still end up all over Pinterest and get endlessly requested by press. They remind me of a time when I worked 18 hour days, did everything myself, and pulled favour after favour from my long suffering friends… ⁣
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Big shout out to the original OvH massive, so many of whom have gone on to great things!! Love you guys and THANK YOU 😘😘😘⁣ #7YearsOfOvH

How we'll be spending our Sunday... 💅 📸: Dream girl @sokimak

Golden girl @shaninamshaik in the ISSA IVORY 🌞💫

Ready for the weekend? ISSA IVORY goals from @modernweeklystyle ✨

Pre-coffee style notes 💤 Explore BESPOKE monogramming through link in bio.

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