Girls Who Know Ja (GWK Ja) is focused on educating our young girls about their sexual and reproductive health rights. We help to provide a safe and supportive space environment to discuss sensitive issues ranging from contraception to female personal hygiene. This is extremely important as some young women feel fearful, lost and discriminated against whenever they have these challenges in their personal lives. We are on a mission to provide as much valuable information as possible. We conduct school talks, health forums and interact with women via social media, to reach a wide cross-section of the population. Through GWK Ja, I am launching the 'HeForShe' Campaign in Jamaica to combat gender inequality, and more specifically, gender-based violence. Our aim is to be more inclusive in the movement by involving males and educating them on the minor habits in our society that perpetuate gender inequality. 'HeForShe' is an invitation for men to stand in solidarity with women to create a bold, visible and united force for a gender equal world. Commit to taking action for gender equality now.