When Paola Mathé moved to New York in 2009, she was struck by how often strangers stopped her to ask where she bought her headwraps. “I’d look at them like they were insane,” she said. “Like, just go to a fabric place.” But the curiosity and compliments got her thinking. In 2014, Paola (@findingpaola) introduced her label, Fanm Djanm — “strong woman” in Haitian Creole. While she knew early on that her wraps would be for all women, she wanted her ad campaigns to prominently feature women of color. “I created images I would have loved to see as a young black girl in Haiti,” the 30-year-old said. @fanmdjanm wraps are made with cotton from the Netherlands and occasionally from Senegal, raw silk and linen from Italy, and denim from around the United States. While @findingpaola is quick to admit that black women have been covering their heads “forever,” she believes she helped turn a coverup into a coveted accessory. “Why not wear a headwrap on the red carpet instead of just to cover your head to run errands?” she said. “It’s this beautiful, powerful accessory that promotes strength and power and culture.” Eric T. White (@mrwhite_) took this portrait of @findingpaola.