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Not Your Mother's Haircare  Inspired by our mothers, created for you. | #NotYourMothers

http://www.ulta.com/featured/notyourmothersblackfriday?cmpid=BV_Not

Our Sea Minerals Weightless Mousse offers a touchable, flexible hold without weighing your hair down! Plus it's SUPER easy to use! Watch how our girl Cassie uses it on her hair.



#nymbrands #notyourmothers #nymnaturals #nymweightlesshydration #seaminerals #hairmousse #hairtutorial #hairproduct #hairstyle

We are so thankful for all of our loving, supportive fans! We wouldn’t be here without you guys. Wishing you the happiest Thanksgiving!
🧡 Xoxo, your NYM Family 🧡



#nymbrands #notyourmothers #happythanksgiving #thankfulthursday #thankfulheart #thankful

🖤 BLACK FRIDAY DEAL 🖤
All NYM products are BOGO at @ultabeauty! Click the link in bio to shop! (Starting at 5pm CT on 11/23)
➡️ Promo valid 11/23 - 11/25 IN-STORES + ONLINE ⬅️



#nymbrands #notyourmothers #blackfriday #blackfridaydeals #blackfridaysale #ultabeauty #BOGO #hairproduct #haircare

Kinky Moves Curl Defining Cream combines ingredients like grape seed and jasmine extracts to give you a happy head of defined curls! You could also just call it: “curly hair goals in a bottle”.



#nymbrands #notyourmothers #nymkinkymoves #curldefining #curldefiningcream #curlyhair #haircare #haircareproduct

Short-haired girls: give this a like if this is totally you! 👍🏼 via @yeahitschill



#nymbrands #notyourmothers #shorthair #shorthairstyles #shorthairdontcare #topknot #hairillustration

Know what we love most about the Beach Babe masque? How SOFT it makes your hair feel! The combination of Pearl Protein and Coconut Water seals the cuticles of each strand to moisturize, nourish and soften. Have you tried it yet?



#nymbrands #notyourmothers #nymbeachbabe #nymbuttermasque #nymbuttermask #newproducts #haircare #hairproducts

Double Take Dry Finish Texture Spray: providing texture, shape, volume and hold without a wet, sticky mess.



#nymbrands #notyourmothers #nymdoubletake #drytexturespray #hairproduct #haircare #beautycare

Who agrees that your hairstyle is the key to completing your outfit? 📷: @simplyanamaria



#nymbrands #notyourmothers #hairgoals #hairstyles #hairstyle

Have you tried our High Moisture Smoothing Cream? The luxurious blend of Coconut Milk and African Marula Tree Oil seals in moisture, increases hair elasticity, smooths, and prevents frizz! Plus it smells like vacation 🌴



#nymbrands #notyourmothers #notyourmothersnaturals #bestofbeauty #bestofbeauty2017 #nymsmoothingcream #sulfatefree #parabenfree #glutenfree #dyefree

OMG YOU GUYS.
Clean Freak Tapioca Dry Shampoo has WON Refinery29’s #BeautyInnovatorAwards! Thank you to everyone at @refinery29 who made this happen for us.
Celebrate with us by commenting below with a 🏆 or a 🍾 if you’re happy about this too!



#BeautyInnovatorAwards #R29BIA #nymbrands #notyourmothers #nymcleanfreak #nymdryshampoo #dryshampoo #awardwinner

Raise your hand if you hate flat hair! 🙋‍♀️ (I know we do) Love your hair again with Plump For Joy thickening lifter. It’s made to volumize, strengthen and add shine to to thin, lifeless hair!



#nymbrands #notyourmothers #nymplumpforjoy #hairproduct #haircare #beautycare

Protect your hair against breakage and give it what it needs to grow faster and stronger! Our Way To Grow Leave-In conditioner will do just that. Enjoy this quick tutorial on how how to use it. ❤️



#nymbrands #notyourmothers #nymwaytogrow #leaveinconditioner #hairinspo #hairgoals #hairinspiration #beautycare #hairtutorial

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