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National Retail Federation  Powered by the National Retail Federation. Think you know retail? Think again.

This speaker line-up though. 💯 Swipe 👈🏻 to see some of this year's innovators taking the stage at Tap the link in our bio for the full list and register to join us this September in LA!

Starting as a shoeshiner was the perfect fit for @allenedmonds's Colin Hall.

Thanks @dnhandbags and @hsn for turning the NRF Foundation's 2016 #StudentChallenge winners' dream a reality! Tune into HSN tomorrow at 7PM EST to see them live! #thisisretail #Repost @dnhandbags @unt ・・・
What do you get when four students from the University of North Texas’ Merchandising & Digital Retailing College come together to create a functional fashion item? The American Dream Tote! This tote is a hands-free solution for carrying anything an “on-the-go” woman will need. Catch its debut live on air Friday August 4th at 7PM EST with #AmyMorrison on @HSN!

Retailers are posting jobs for a variety of roles to support both storefronts and ecommerce.

“As retail goes, so goes the economy.” Last Tuesday morning, @VP set the stage for NRF’s annual Retail Advocates Summit. “And the best days for American retailers are up ahead. I promise you that.” Swipe ⬅️ for highlights of this year’s event, including our America’s Retail Champion of 2017 Trudy Trombley and @theboutiquestowevt!

A Washingtonian lawyer turned ice cream guru, Victoria Lai opened @icecreamjubilee three years ago. After lots of recipe testing and several tasting parties later, Lai is still handcrafting her ice cream in Washington, D.C. Tap the link in our bio to hear more about her journey on our #RetailGetsReal podcast as you celebrate #NationalIceCreamDay!

Much has been made about recent declines in retail jobs — but jobs in the industry are still healthy.

#tbt to all the guests featured on Retail Gets Real in June. Have you listened yet? Subscribe via Apple Podcasts, Google Play or Stitcher!

What attracts customers to @nedzas_waffles? Owner @josephnedza says it’s the product. “It’s visually appealing, it’s delicious, it’s inexpensive, it’s massive and we provide a personal touch,” he says: As a special bonus to the sweet treat, a customized compliment is written on every sleeve around the waffle cone. Nedza has recently taken @nedzas_waffles on the road with the launch of his #WafflesAcrossAmerica campaign. He and his team are serving up waffle combinations to happy (and full) patrons across the country.

During his final semester at @universityofga, @josephnedza competed in the UGA Idea Accelerator, a program to assist students in developing business ideas and ultimately compete for a $5,000 prize. “The week of the actual pitch, I didn't even have a word prepared for my speech,” Nedza says, “and I somehow managed to pull it all together.” Since winning and eventually starting @nedzas_waffles, he has become a well-known staple in his community and hopes to open a storefront by January. “It is going to blow people's minds,” he says.

While majoring in Business Management at @universityofga, @josephnedza didn’t wait for a diploma to start his own business. Nedza says he “did anything and everything” to get @nedzas_waffles up and running, operating on a pop-up basis at events. The whimsical concept features part-waffle, part-ice cream creations, complete with toppings ranging from fruit and cereal to candy and sprinkles. Since the start of Nedza’s Waffles in 2016, the business has grown in the Atlanta and Athens, Ga., areas.

#NRFPROTECT is the largest retail and restaurant loss prevention conference in North America. Before any of them arrived here this week, each person's career got started somewhere else in retail. Here's a few of those career journeys.

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