“Why the mixed patterns from five years ago?” I hear you ask. Well, it may be tenuous but there IS a link: 2014 was the year I started charging brands for content. I’m now very clued up about when (and what) I should charge brands, but it seems many bloggers are mixed up when it comes to the icky matter of money. It upsets me that SO many talented, hardworking creatives are bending over backwards for brands, doing everything on a huge long list for free - or they’re seriously undercharging. If a brand has approached you to work for them, you’re already what they’re looking for - no hard sell required...!
You have every right to charge a fee for (and this is the key word) *guaranteed* coverage, just as you have every right to do what you like with a gifted item that THEY decided to give you. But still I keep hearing things like...
“I don’t have high enough stats to charge”
“I haven’t been blogging long enough”
“I didn’t charge very much, they said they had no budget”
“I’m too embarrassed to ask for money” 🙈😤😡
My analogy is this: If a plumber did work for you, would you pay them with a cup of tea and say, “Thank you - you can even keep the tea”? No, because it’s an insult to their experience, hard work and determination to do a good job. You’d pay the plumber in CASH - the tea was just an essential for them to do the job well.
The simple way to approach gifted items is this: Anything given to you is yours to do with as you wish. If they start listing what you “have” to do in return, it’s time to start charging. ANY deliverables or timescales (or even just an insistence on a feature) means you should charge. And if you’re unsure what to charge, PLEASE ask someone! Some of us WILL help you out, and if we all start helping each other and stop the undercharging then the unscrupulous brands will stop taking advantage of the greener ones among us - it benefits us ALL in the long run. Have you been asked for a quote and are now stuck? DM me! I’m happy to help out. All the good bloggers out there will help you as well.
Disclosure: Party political broadcast by the Fair Wages for Bloggers Party 💰💪
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