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Norrøna  We make great products as clean as possible with all critical details for people with an active lifestyle - that's Loaded minimalism™ #welcometonature


Our kind of disco lights. #welcometonature #weekend 📸: @nikolaischirmer

Even though you take every precaution to avoid an accident, sometimes they still happen. In Safety Sessions Part 2 Stein Tronstad from Norwegian Alpine Rescue Groups shares what actions to take. #welcometonature

Wonder what went down when we brought the 5th generation of the lofoten collection to its namesake and source of inspiration? Kick back and join us on our powder adventure in Lofoten with ambassadors @asbjorn_eggebo @tobi_tritscher @kajsal and @jackiepaaso through the link in our bio. #welcometonature #gamechanger

Safety sessions part 1: Avoiding the accident. These are the top three tips from the guys with one of the world's toughest job - the Norwegian Alpine Rescue Groups. #welcometonature

Welcome to the new Norrøna Pro Store Åre. Located in the city center of Åre, our second Pro Store offers everything you need in season whether you hike, climb, bike, ski or snowboard. Drop by to check out the store, this season's news and get some local tips from our top notch staff. #welcometonature #newstore

Weekend ride. #welcometonature 📷: @tomklockerphoto

Weekend goals. #welcometonature 📷: @tomklockerphoto

We´re celebrating 4 decades of mountaineering perfection today as our most durable, weather protective and waterproof jacket, the trollveggen Gore-Tex Pro turns 40. This iconic jacket is historic, dating back to Europe’s first Gore-Tex jacket in 1977 and is still a legend within mountaineering due to continuous user driven development.
#welcometonature #trollveggen @goretexeu @goretexna

What do you get when you mix Norrøna ambassadors @klingenberg1, @minnamaki and @letthsykkel, a couple of sharp-eyed photographers, the new fjørå collection and send them off to one of the most unique singletrack destinations in Norway? The answer will be out next spring, but here are some behind the scenes from our shoot at @canvashotel this week. After all, sharing is caring. #welcometonature 📸: @chrisholter

Rainbow madness. 📸: @nikolaischirmer #welcometonature

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