Amazon launches a low-cost version of Prime for Medicaid recipients #FACTS MAR. 7, 2018. #Amazon announced this morning it will offer a low-cost version of its #Prime #membership program to qualifying recipients of #Medicaid The program will bring the cost of Prime down from the usual $12.99 per month to about half that, at $5.99 per month, while still offering the full range of Prime perks, including free, two-day shipping on millions of products, Prime Video, Prime Music, Prime Photos, Prime Reading, Prime Now, Audible Channels, and more.
The new program is an expansion on Amazon’s discounted Prime service for customers on government assistance, launched in June 2017. For the same price of $5.99 per month, Amazon offers Prime memberships to any U.S. customer with a valid #EBT card – the card that’s used to disburse funds for assistance programs like Temporary Assistance for Needy Families (TANF), Supplemental Nutrition Assistance Program ( #SNAP ), and Women, Infants, and Children Nutrition Program ( #WIC ). Now that same benefit is arriving for recipients of Medicaid, the public assistance program providing medical coverage to low-income Americans. To qualify for the discount, customers must have a valid EBT or Medicaid card, the retailer says.
For low-income customers, online stores can sometimes have the best prices, compared with local retailers, allowing them to save on everyday needs. In addition, driving to and from a store isn’t always easy, either – especially because some low-income shoppers don’t have regular (or any) access to a vehicle.
Plus, Prime includes an up to 20 percent discount on wipes and diapers, which can help low-income families with babies save.
Shortly after Amazon announced its low-cost Prime membership for government assistance recipients last year, Walmart followed suit by announcing that customers with #EBTcards could use its Online Grocery Pickup service. It will be interesting to now how #Walmart will respond to today’s news, given the rivals’ tit-for-tat war. #NINFONETWORK #FOODNINFO #BUZZFEED #HUFFPOSTGRAM #NYC #LA #FOODSTAMPS #LONDON #DAILYMAIL #VANITYFAIR #COSMOPOLITAN #