nickydiamonds nickydiamonds

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Nicky Diamondsβ„’  Designer of many things. πŸ’Ž Diamond Supply Co.

In 1998 I wanted to start a new hardware company for skateboards but couldn't think of a name. Luckily one night, as I was driving through the Tenderloin district of San Francisco, @sade came on the radio singing the words "Diamond Life". Even though I had heard the song Smooth Operator many times before, I knew at that moment this was it! The very next day I went to my friend @alfreshko house and he asked me to handwrite the word 'Diamond' five times and he scanned it in his computer for me. We picked the one that looked the best of the five, then decided to put Supply Co. under Diamond. We laid it out on these tee shirt templates, printed it and glued it to this foam board.... The rest is history! 19 years later, I'm really happy I still have this board with the original logo we made. πŸ’ŽπŸ™Œ #Diamondlife #Sade #HardwareHeavyweights

Kicks of the day! New Diamond Footwear drops this Saturday. πŸ’ŽπŸ™ŒπŸ”₯

New Diamond Footwear drops Saturday. πŸ™ŒπŸ’Ž #Diamondlife #Skateboarding

Kicks of the day! New πŸ’Ž shoes drop Saturday.

#HardwareHeavyweights since 1998 @diamondhardwareteam πŸ’ŽπŸπŸ”© @brandonbiebel Biebel Bee-Bolts

Amazing Skateboarding shoe by @brandonbiebel πŸŒ¬πŸ’Žβ„οΈβ˜ƒοΈ #AMFD @diamondfootwear

Which are the nicest of these 3 Diamond collabs? πŸ’Ž

@toreypudwill πŸ”₯



I think it's safe to say the 4/20 event in SF is a success! Thanks to everyone for coming out today, we love you! Much love from @diamondsupplyco @cookiessf @blackscale @greendoor415sf @hightimesmagazine πŸ’ŽπŸ#Hippiehill #420 Follow @cafesocietyworldwide

Epic View πŸ‡»πŸ‡³

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