What a journey! These past few months with the Crafting Luxury & Lifestyle Businesses - CLLB at IIMA have been fantastic. Being able to harness the learnings and work on a sleepwear brand (a self initiated project) and actually end up with product prototypes based on positioning, a business plan, marketing strategy and even a financial model felt so good.
Stepping into a classroom environment and stepping out of my comfort zone of graphic design was a bit stressful, yet extremely rewarding. To also have the efforts, learnings and outcomes of my work appreciated at the convocation ceremony only added to what had already been one of the best things I have worked on this year.
Ofcourse, every journey is not traversed alone and I must give credit where it is due. This project would not have happened with out the selfless support and help from faculty, fellow CLLB classmates and friends, who perhaps took this project up as their own. Feedback from people in the textile industry also came easy. The openness with which people have shared information and welcomed an "outsider" was so heart warming. Thank you everyone. :) #CLLB #IIMA #Voya #Sleepwear #MadeinIndia