myrtle myrtle

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Myrtle  Los Angeles // independent female design since 2011 // Tue-Sun 11-5 // at Row DTLA! Validated garage parking at Alameda & Center

Swatching swatching swatching! What would you like to see from our line as it grows?

Sunday shopping list: brand new @rachelantonoff Sal jumpsuit in a lighter wash denim for pre-fall (aka beginning of summer in LA!) 💙💙

Great day at the #MamasMakingIt panel today with @nataliealcala & @richhoneyapparel talking about retail and manufacturing! The @fashionmamas pop-up continues all weekend so pay us a visit and ask questions in stories if you couldn’t make it! 👭

A Friday the 13th twist on yesterday outfit! Do you believe in the 13th being a meaningful day? 🙃

A closer look at our new @aligolden khaki gingham jumpsuit! Also back in classic black gingham 🐪🍑🥐

Loving our summer racks! @aligolden gingham jumpsuits are back—and this time in two colors! 👌

The @fashionmamas x @rowdtla pop up starts today—I’m speaking on a retail & manufacturing panel tomorrow! What would you like to know more about? I’m so excited to chat with @richhoneyapparel & @nataliealcala and there’s a great new questions feature in stories if you can’t attend. Pic from my last FM event—The Mama Market 👭💪💞

@michellekrusiec looking cool & chic in our Ellis jumpsuit—perfect heatwave inspo! 😍 And just one pair left of these beautiful green mules 📷 @_rachel_barrett_

#truthfultuesday - it’s hard to keep up with retail trends & I would love your input on a biz issue that’s been on my mind: the rise of automated partial pay programs (like Affirm). As a small biz owner I feel very responsible for our customers & friends and would never want anyone to get in over their heads financially for a dress! However, some customers have let us know there are reasons to do this—an event like a wedding, for example. Plus it’s one more stream for us to manage (instore, Shopify, PayPal & amazon payments is already a lot). So what do you think—are we all maxing ourselves out or is a little flexibility a good thing?

Our busy summer continues! I'm thrilled to share that I'll be speaking on the #MamasMakingIt Fashion + Retail panel with my friend @_luddivina_ at this Friday's @fashionmamas pop-up! This event is free and space is limited, so please RSVP at fashionmamas.com/popup if you'd like to join us. (Scroll the page to find the "Fashion + Retail RSVP" button.) Hope to see you there! #FMLAPOPUP

Some perfect pieces to use a @_stillwerise gift credit toward—the auction ends at 9p! ✨

Our @_stillwerise auction gift certificate is live—look for this pic! You win a $150 shop credit and 100% of proceeds are donated to family reunification causes. I am in awe of the amazing community support for this project—500+ donations and many items going above retail value for this very important cause. I hope you will hop over to their feed and consider donating 💞 #keepfamiliestogether 📷 @_rachel_barrett_

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