my_brandstory my_brandstory

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Claire Spalding  Brand Strategist + Speaker empowering you to build a truly authentic business & brand that will connect! Online Brand Pack course 👩‍💻sign up now

Winter beach walks with my babes 💕

Want to know the 5 Step Circle is Brand Messaging to avoid Chinese whispers? And to make sure your target market get what you are all about and then spread the good news?! This is what all of brands are doing and what everyone else aspires to and you can nail it for your brand! Watch my latest vlog now! Link in bio or www.mybrandstory.me/vlog #brandmessaging

This is so important, especially now I have the newest member to my girl gang, Florence. I have actually been discussing this exact point with Toby lately on how we want bring our daughter up. I want her to always know what she has to offer goes beyond looks and that she is so much more - to be remembered as the funniest or smartest person in the room, not the prettiest 💕 #regram @theleaguewomen

Current situation... 💕

MISSION STATEMENT & VALUES: When you have a strong Mission Statement and Values, you want to share with all that comes in contact with your brand so they too, know what you stand for and in turn, build a relationship. I visited @redgumbbq whilst we were in Mornington and saw this above the door as customers left. Now this BBQ joint knows good BBQ (as confirmed by my US mate eating with me), and it is clear they know their brand positioning too by their statement 🙌 #missionstatement #values

Since my trip, I have been busy catching up on life and emails. Lots of requests about my workshops (I am currently planning so if you want a branding workshop in your town, email me!). Funny how now that Florence is in our life, there is a new normal and that is catching up on work at the weirdest times and places (like now), around her schedule. It is an adjustment for sure, but I wouldn’t have it any other way 💕pic by the very talented @rebeccahitchphotography

The Brand Pack, my other baby - it’s my 5 week, online course guiding you to build your truly authentic brand that will connect. From nailing your ‘who, what, where & why’, values, brand personality, identifying your target market, mission statement, USPS plus much more. I have cut out the crap to deliver a course that is just what you need, anytime, anywhere and with a lifetime membership 🙌 Check it out today! Link in bio #BrandPack

I 💕this pic by @gather.social it is so important to remember ‘You are exactly where you need to be’ - we are often planning for the future or living in the past ‘I should have done this’ or ‘I need to do that’ but the right here and now is where you need to be and all your experiences got you here to then create your future. You’ve got this! Remember to remain authentically you in every decision, keep to your values and most importantly be consistent to build that strong brand story 🙌

Thanks to everyone who made this Melbourne trip happen! I am so happy that it all went smoothly (flights included) and Florence was an absolute superstar 🌟 I loved every moment of sharing my Brand Story knowledge with @theleaguewomen on Thursday night, my workshop on Friday and then a family trip to Mornington 💕

Still reeling from the @theleaguewomen event the other night about the importance of telling your Brand Story, hosted (and pics) by the very talented @prue_aja_photography and @misscarterstyle it was just amazing to talk to a room of 130 highly motivated, female entrepreneurs with @chiquitasearle and @yvette_timmins the future truly is female 🙌 thanks for having me @hatchthatdream and @wework #futureisfemale

And that’s my week in Melbourne ✅ what a week it was too! Sitting on the panel talking about my fav subject, Brand Story for the lovely ladies at @theleaguewomen and then running my very own workshop with a fantastic group of entrepreneurs here at @wework I am buzzing! Now to 🍩🍷

What a great panel event tonight, thanks for having me @theleaguewomen so many inspirational brands out there. I loved sharing the stage with these fantastic ladies! #theleague

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