my_brandstory my_brandstory

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Claire Spalding  Brand Strategist + Speaker empowering you to build a truly authentic business & brand that will connect! 👩‍💻 Online Brand Pack course

I stayed at the new @westinperth over the weekend for a good friend’s hens weekend (with Florence and Mum of course) and I have to say I was impressed! The minimalist decor was styled beautifully, with a great food and bev precinct, you really don’t have to leave (and we didn’t over the weekend) but what I thought was particularly clever for an international brand to do, to make them feel relevant and relatable in Perth was to feature iconic West Australian art pieces by West Aussie artists. Pictured here in my room @christianfletcher_gallery beautiful capture of the camels on Cable Beach in Broome 🙌 I highly recommend both! 💗 and I also recommend @mybkr, always 💕

Want to take your business to the next level, truly connect with your Target Market and actually identify WHO your target market is?! The answer is to get started on your very own Brand Pack! With my guidance every step of the way you will; ⭐️ identify your Who, Where, Why & How
⭐️ nail your Values ⭐️ pinpoint your key Target Market ⭐️ create a visual, brand Moodboard ⭐️ discover your advantage over your Competitors ⭐️ create your very own Mission Statement ⭐️ list your USPs (Unique Selling Points) ⭐️ and map it all out on my key Brand Map tool
It is super simple to sign up today, click link in bio 🙌 #brandpack

Happy 1st Father’s Day, Daddy! We both love you 💗

PERTH PEEPS! Have you booked your spot at my next speaking gig with @theleaguewomen?! Spots are limited and the Melbs event sold out 😱 so make sure you book now. Booking link in bio. See you all there 💕#perth #perthevents

Pretty content right now, at the beach with my girl sleeping on me in her sling, watching Toby SUP 💕

BRAND STUDY: @jeromedreyfuss gets it. This French brand values design and function and it oozes in all their products + marketing. Here featuring the ‘Ocsar’ where they overtly state ‘leads by design and function’. Don’t be afraid to put your values out there for all to know, this will attract your kinda peeps 🙌 = Tribe Members

Laughing at myself, back when getting out of a chair was a feat in itself 🤣 (sound on) latest vlog is live! Watch now, link in bio

This is what today is all about. Poolside with my fav reads and tea, of course 🙌 @magazine.b @eaglebaybrewingco

When you match your drinks at the Broome Cup + win the race! My kinda day #pimms #broomecup @eaglebaybrewingco

I’m coming to town Perth peeps! Off the back of the sellout event in Melbs for @theleaguewomen I am coming to Perth talk about the importance of telling your brand story on Thursday the 9th of October. Don’t miss your spot, book via link in bio 🙌

Latest vlog is LIVE! Are you always worrying about how to get new clients?! What about your existing customers and loyalists?! These guys already know and love your brand, you need to include these guys in your strategy as they are your best assets 🙌Check out my latest vlog all about your customer lifecycle and the importance to nail it at every point. Check it out now! Link in bio or

A little flashback - behind the scenes, shooting my Brand Pack vids. Recording with Aslan, in my office at my old home, with no trousers on and bricks for desk height 😱 did you know about my Brand Pack? A 5 week, online course to help you build your ultimate, unique brand - nail your Target Market, unique selling points, Mission Statement, values plus much more... with my help the whole way (I deliver only what you need and cut out the crap) 💪 check it out now! Link in bio or here

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