my_brandstory my_brandstory

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Claire Spalding  Brand Strategist + Speaker empowering you to build a truly authentic business & brand that will connect. 👩‍💻 Online Brand Pack course

Excuse me for my lack of presence lately, we have been living in this shack in the middle of nowhere in Tassy for a while... kidding! We just had lunch here but we have been in Tassy for a family holiday full of eating, sleeping, riding, repeat (mainly eating and sleeping for me, @kvang and Florrie and riding for MTB for the boys@). @agrariankitcheneatery for lunch today and now @tiama_hobart for dinner 💗 I may roll back home...

Early morning wake up feels at the tram station in Cologne 🖕(tea hasn’t come into effect just yet). Off to Orgatec Trade Show for some serious contract furniture biz #orgatec #orgatec2018

When your good friend knows you all too well #onlychildlife I used to talk to anything, always on the look out for my next best friend 💗 nailed it as always @bymariandrew

I had SUCH a fun night last night speaking at @theleaguewomen event in Perth with my partner in crime @marjit from @eaglebaybrewingco (leopard print is most certainly in this season 🤣 and we did not coordinate on purpose, I promise!) thanks for a great night @jess.williamson8 @eteswimwear & @maison_west_perth love your space!

Twinning with my girl @aesthetecollective (great minds) at my speaking event tonight in Perth with @theleaguewomen thanks for having me and letting me loose on my fav subject- ‘telling your authentic Brand Story’ 💗 what a great bunch tonight, thanks for making it so much fun! Let’s do it again!

That is the question every serious business (big or small) needs to ask themselves. Because if you don’t, then you will never know how to connect with your customers. I am very excited to be talking all about Brand Story this Tues in Perth with the @theleaguewomen come along!! Book your spot now, link in bio #theleague #theleagueofextraordinarywomen

I stayed at the new @westinperth over the weekend for a good friend’s hens weekend (with Florence and Mum of course) and I have to say I was impressed! The minimalist decor was styled beautifully, with a great food and bev precinct, you really don’t have to leave (and we didn’t over the weekend) but what I thought was particularly clever for an international brand to do, to make them feel relevant and relatable in Perth was to feature iconic West Australian art pieces by West Aussie artists. Pictured here in my room @christianfletcher_gallery beautiful capture of the camels on Cable Beach in Broome 🙌 I highly recommend both! 💗 and I also recommend @mybkr, always 💕

Want to take your business to the next level, truly connect with your Target Market and actually identify WHO your target market is?! The answer is to get started on your very own Brand Pack! With my guidance every step of the way you will; ⭐️ identify your Who, Where, Why & How
⭐️ nail your Values ⭐️ pinpoint your key Target Market ⭐️ create a visual, brand Moodboard ⭐️ discover your advantage over your Competitors ⭐️ create your very own Mission Statement ⭐️ list your USPs (Unique Selling Points) ⭐️ and map it all out on my key Brand Map tool
It is super simple to sign up today, click link in bio 🙌 #brandpack

Happy 1st Father’s Day, Daddy! We both love you 💗

PERTH PEEPS! Have you booked your spot at my next speaking gig with @theleaguewomen?! Spots are limited and the Melbs event sold out 😱 so make sure you book now. Booking link in bio. See you all there 💕#perth #perthevents

Pretty content right now, at the beach with my girl sleeping on me in her sling, watching Toby SUP 💕

BRAND STUDY: @jeromedreyfuss gets it. This French brand values design and function and it oozes in all their products + marketing. Here featuring the ‘Ocsar’ where they overtly state ‘leads by design and function’. Don’t be afraid to put your values out there for all to know, this will attract your kinda peeps 🙌 = Tribe Members

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