mttymtt mttymtt

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Matthew Smith  Designer at Louise Fili Ltd. ____ ✎

Not reverse contrast—just contrast.


Yesterday, @fortfoundry launched an entirely new site along with a new font family! I was super stoked to work with Mattox and @triedandtruesupply to create some specimen images for Shackleton.
To help with the design process, I did all sorts of research on Shackleton and his expeditions, so all of the designs have bits of history to them. For instance, on November 26th, 1908, Shackleton and his team surpassed Captain Scott’s previous recorded farthest point south from 1902. In his journal, Shackleton noted it as “A day to remember.”

⇤ Stretch to fit ⇥


One of the first things I did when I moved to New York was go to @typethursdaynyc. At first, I had no clue what to expect and I honestly wasn't sure what to make of it. But I knew one thing, that it felt great to be around other designers that were also interested in letters in one way or another, so I decided to go again. And now I find myself there every month. If you've never been to TypeThrusday, here's how it works: four people share something they're working on, talk about it for a couple minutes to give it some context, and then the floor opens up for critique and discussion. It's a very constructive environment filled with wildly interesting and lovely people. Maybe I'll see you there in March?

Over the weekend I was thinking about the rationalization of letterforms. More specifically, about letter construction and its inherent relationship to both the counters and exterior negative space. I then became interested in how we can push all of these, and wondered what might happen when we address each of these three things independent of one another.

Last month I recorded a 2 hour process video which walks through the process of making the DAMN. matchbox from my favorite albums of 2017 series. Two hours may seem long, but I literally talk through each part of my process/workflow including layer organization, roughening tips & tricks, brushes I use, etc. There’s a link in my bio to the video. In the description on YouTube, you’ll find a table of contents if you’d prefer to jump around.

The overlooked guardians of the city.

✨ Giveaway Alert ✨
That’s a wrap! Thank you all for tuning in ❤️ In the spirit of giving, I’ll be gifting licenses to my font Auction to all that comment below pointing out any hidden secrets/messages I left in each of the match boxes/books. You’ve only got to point out one in the comments below, but you can shoot your shot at as many as you want! Some are really simple and straight forward, others are rather complex. An easy one for example is on the & I’m Fine Today match box which features the peach sticker because Susto is from Charleston and peaches are South Carolina’s state fruit.
If you’re in need of clues, my blog post recap on (link in bio) is a good place to start.

No. 1: DAMN. by @kendricklamar
There’s many reasons this album is making it to the top of albums of the year lists everywhere. After “To Pimp A Butterfly,” fans waited in anticipation to see how Kendrick’s follow up would hold in its wake. If “To Pimp A Butterfly” was Kendrick’s earthquake, “DAMN.” is the tsunami. I’ll be writing more about the significance of this album tomorrow on (Link in bio)

No. 2: & I’m Fine Today by @sustoisreal
In 1951, Alan Watts wrote “If the universe is meaningless, so is the statement that it is so… The meaning and purpose of dancing is the dance.” I bring up this quote because Susto's album seems to circle the periphery of this absurd thing we call life. The question then becomes, do we take to the floor to dance—to live? And that's what I like so much about this album, how it manages to wrestle with while simultaneously celebrate this thing we call life. On that note, it seems appropriate to leave off on a quote from Albert Camus: “I draw from the absurd three consequences, which are my revolt, my freedom, and my passion.” (P.S. Listen to the deluxe version.)

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