mielcafeco mielcafeco

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Giada | Brand & Web Stylist  Freelance Brand & Web Designer + Creative 🖥 Owner of #mielcafedesign 💌 contact@mielcafedesign.com 🇮🇹 Italy Book your branding gift👇

Happy Sunday! I’m hidden behind my screen today, coding like the was no tomorrow, running towards a couple client’s deadlines. But the moment I mostly look forward is my mid-afternoon walk between the autumn leaves 🍂 And I have to say this autumnal dried bouquet keeps reminding me to go out there and enjoy it until it lasts!
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Also coming back to tea or hot chocolate might not be a bad idea either for a Sunday 😉 What are you up to?!
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#slowautumndays #parlamidifoglie

OK so... my weekend started off on the wrong foot 💁🏻‍♀️🤦🏻‍♀️ I should definitely include some sketching into my working-weekend schedule, just to make up for it! Because sketching and illustrating feels so therapeutic to me. But instead I’ve spent the morning doing admin and email stuff - and for “morning” I mean up until now (4pm), ops 🙈
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But the reality is it takes me so much time to reply to emails! I often get reproached because I don’t “just reply” quickly, shortly. But this is not how I like it! I love to take time to write thoughtful emails jam-packed with details, prompts, previews. Whenever potential clients get in touch, I personally love to make sure my reply is especially tailored for each of them, that they can feel I took the time to write something customised to their needs. And if they don’t get it, it’s OK! Because my ideal clients would get it instead, and those are the people I like to work with! I want them to know I care about their idea even before getting paid, that I work for passion more than just for the money or the order’s number. So while I know it would be much easier to copy and paste a premade email to each and everyone, I just like to take my time 🌿
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How about you? How do you manage client’s emails? Are you team “copy-paste” or you like to customise your messages as much as possible too?
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#mielcafedesign

The news is out 🎉 If you’re subscribed to my newsletter you might have heard about it already, but, just in case, let me introduce you to my Not Your Average Gift Cards 🎁✨
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I love the idea people can receive a branding gift. I love the thought of being suggested to someone else with such a caring, thoughtful gesture. And I love being introduced to new creatives and small businesses, especially if suggested spontaneously by a previous client or follower who knows my aesthetic would be a perfect fit to the creativity of someone special to them ❤️ And if it’s true that small business owners might have to start with a very limited budget and therefore a DIY design - what better gift than giving them the experience of having their business being brought to the next level with a professional brand, blog and/or web design?!
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You can give any of my services as gift: custom blog, logo or even web design - depending on how generous you feel! And my Not Your Average Gift Card will be sent your way to be customised on the back with your own message, just to make that special someone feel a little extra special 😍
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Exciting right?! I have a few to send over already, and as usual remember availability is very limited, so if you’re interested make sure you get in touch ASAP 📮 Tap the link in my bio 👉🏻 @mielcafeco and head to my website to check out my portfolio, discover more about my services and eventually get in touch 😉✨
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P.S. And yes, self gifts are totally appropriate too!
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#mielcafedesign

Hey you, I have something up my sleeve and I can’t wait to tell you! The secret will be out tomorrow at lunch time, firsts to know? All my newsletter subscribers, of course!
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And yes that SOMETHING is finally something I can properly pack and ship (and if you follow me since a while you’ll know I always envy the clients who ask for product packaging as it’s something I deeply love but wasn’t really able to implement in my service-based business until recently) to a special someone who most luckily doesn’t really even know about my existence! And because of that I’ve prepped branded-everything: tissue paper in the colours of my palette, monogram stickers, business cards and hand-written notes to infuse the packaging with my very own personality and make that someone feel special even before knowing me ✨
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Curious to hear all the details? Tap the link in my bio and join the newsletter today 👉🏻 @mielcafeco. The news will be out tomorrow at lunch time... so stay tuned 😉📮❤️
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#mielcafedesign

Having a couple of days off just to recharge after so many screen hours last week and I already feel regenerated 🌿
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In other news, you might want to subscribe to the newsletter these days as I have a couple of exciting things to reveal between news and offers (and if you know me, I rarely do offers anymore so you might want to be interested 😉). Just throwing it out there, you know! Tap the link in my bio to subscribe today 👉🏻 @mielcafeco and keep your eyes peeled for something new coming your way this week 📮✨
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#mielcafedesign

{ The not so glam sides of being a freelancer } I just realised I worked 12 hours per day for the latest 4 days (yep, weekend included) and that I’m finding myself in front of the screen even a bit too late at night. My headache is sticking with me no matter what (and I 100% can see why) and deadlines are getting a little overwhelming at the moment! I’m checking my bank account a bit too frequently, running towards payments like I never wanted to do (because freelancers work for passion but we all work for money). 💰
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Don’t ever believe freelancing is easy. It’s really not all roses and working in your pjs all day. I’ve been told “oh so you work from the comfort of your sofa, do you?” last week 🤦🏻‍♀️, which makes me realise people really don’t get it just yet. But freelancing is not about being lucky, winning the lottery and doing creative stuff for fun. It’s about working hard, way harder than a regular job, constantly running, constantly trying.
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But to me it’s all worth it, because ultimately (most) freelancers do work for pure purposeless passion afterall ✨
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#mielcafedesign

Happy weekend everyone! I’m starting it with the scent of a walk in nordic woods thanks to @cera_una_bolla (which if you don’t know is one of my favourite handmade brands 🌿) and I couldn’t think of a nicer start.
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I’ll be in the office all weekend long trying to catch up with all the projects I’m late with. If you’re one of my clients or if you contacted me thank you so much for your patience, I’m slowly getting back into track! Do check out for an update this weekend 😉

Spent the day coding non-stop and now I have a terrible headache 🤕 Pretty standard collateral effect of my job, I’m telling you 💁🏻‍♀️
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In other news I wanted to quickly update you on my availability which is getting more and more limited with every day passing by! I have already booked half of next year’s slots for Full Branding & Web Design projects (eeek!), which means you might want to be as quick as you can and grab yours before it’s too late! Remember I only have 12 slots for next year and 6 of them are already taken - and I won’t make exceptions for late arrivals, that’s a promise ‼️
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I’m looking for creatives and small business owners wanting to bring their business to the next level with a one of a kind brand and web design, hand-crafted with your ideal client in mind ✨ Sounds like you? Tap the link in my bio 👉🏻 @mielcafeco, check out my portfolio and get in touch ASAP to see your dream business and brand coming to life in 2019!
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Swipe left to check out my availability based on project type 😉 #mielcafedesign

{ Work in progress } Branding is not simply aesthetic, it’s a way of communicating. It means you’re not only looking for a pretty logo to represent you, but for design elements that support what you do and deliver your message. It’s a process that focuses on the smallest details; even something like deciding what pen to use to create a brand’s illustrated elements can be crucial, because even the thickness of the lines can deliver a right or wrong feeling to your clients. Did you know?!
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This is a project I’ve been working at right now, and of course here we went for a romantic and botanical feel. Personally the earliest stages of branding are my favourites: you start seeing the first results of a long brand study and everything starts falling into place, starting from the choice of materials and tools 🌿✨
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#mielcafedesign

It’s my day off and I can’t wait to spend it with my two favourites living beings, one of them being this cutie pie 🐶❤️
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And since you asked for it, here’s a little Miele update. He’s grown SO much in the latest few weeks I wish I could stop time or at least slow it down - I love his puppy face so much 😭😍 We’re training him and he’s turning out to be the smartest little puppy, learning so quickly! He’s still extremely needy and a little mess, but is starting to enjoy his walks a lot more (which makes my heart sing) and I’m trying to find courage to take him off the leash one day of these 🤞🏻 Unfortunately he likes to eat everything he can find on its way 🤦🏻‍♀️
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Happy Monday everyone, whatever you’re up to! ✨

Hello Sunday! 🌿 I’ll be in and out the office today, trying to get things done in between busyness. But to be honest I like working on Sundays, because although they don’t feel like weekend to me at all, I feel less guilty to take it easy and not be too severe with myself if the to-do list is not all ticked off, because... well it’s Sunday after all!
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That’s the autumnal dried flowers and foliage bouquet I was talking about yesterday and I’m obsessed with it 😍 You can be sure it’ll be lingering around for as long as the cold season will last! 🍂
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What are you up to today?!
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#thatautumnmagic #slowautumndays

I hate complaining and hearing people moaning, I much rather stay silent if things don’t go as planned. But life is really putting a strain on me this week, wow! 😓 So yesterday I treated myself to an autumnal dried foliage bouquet just “because” (but definitely well-deserved), which is currently looking rather nice in the lobby. And it instantly reminded me of how much positivity creating with no real purpose is able to inject in my mood. So I took some time off to create for myself, just “because”, and if felt good 🌿 Swipe left to see the result and pop by my Stories to watch how it was created!
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Happy weekend everyone! The sun is out today so hopefully we can all start afresh, after this crazy week, with a much more positive spirit ✨
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#mielcafedesign

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