👇👇👇Take heed my People👇👇👇
#Repost @vintage_vegan_ (@get_repost)
It began in 1867 with a British surgeon, Joseph Lister. He published a series of articles in the British Medical Journal stating that surgery patients had less tissue infection if the incisions and surgical instruments were treated with carbolic acid prior to surgery.
At the time, they didn’t wash their hands or anything else before surgery. They thought gangrene wounds were caused by stinky air. Seriously. The same stinky air they blamed for cholera, black death and bubonic plague. They later realized the stinky air was actually the result of rotting wounds, not the cause.
His work lead to the germ theory of disease. It was the equivalent of suggesting the Earth was round, when everyone else thought it was flat. Fortunately, it was very easy to demonstrate the success of his theory and it became widely accepted.
In 1879, Listerine was named after him. It was originally developed as a surgical antiseptic, but that’s a pretty small market. To increase sales, they began marketing it as a floor cleaner and a cure for gonorrhea. That brought company revenues to about $115k, but marketers had another idea in the 1920s.
In this era of patent medicines, there were products to cure every known illness. The Listerine folks weren’t going to let this bandwagon pass by. All they needed was the perfect illness, something that everyone had and Listerine could cure; so, they made up the term, “chronic halitosis” (bad breath). You see, bad breath hadn’t been invented yet. At that time, bad breath was just known as “breath.” Their best effort was an ad campaign that suggested young people would never find marriage with a condition such as bad breath. Over 7 years, revenues skyrocketed to $8 million.
Listerine is still sold as an antiseptic today, and primarily marketed for oral health. Depending on the flavor, it contains 21.6% to 26.9% alcohol.