I’ve failed too many times to count. I’ve been playing piano for 27 years. Picked up a guitar when I was 9. Got introduced to the Hip Hop culture through dance at 13. I traveled and competed all over the US during high school. At 19 I was on So You Think You Can Dance Season 1. Disappointed my parents by not being an engineer and went to school to study cars after high school. Built a sturdy 7 year career in the Automotive Industry and quit my positions twice to pursue music. After work I would spend hours teaching myself music production, sleep for 4 hours, go back to work, and then do it all again. I spent my 21st birthday locked in my home studio making sure I finished making instrumentals for MTV and VH1. I taught myself about design, marketing, and music business out of necessity. My partner @omarkadir and I didn’t have the funds to hire marketers, so we had to figure things out on our own. Now, I do a bunch of stuff that’s sometimes hard to keep track of and would die without my calendar and notes apps. I live on my phone and laptop. But, I enjoy EVERY SINGLE day, every piece of stress, and every annoying email. I wouldn’t trade it for anything.
Your story is a peek into you as a normal ass human being. It’s what differentiates you as a music artist. It’s what allows you to build a sustainable and long lived career. Your audience needs something more than just your music to connect with. Social media is the bridge that allows you to build relationships that will support the longevity in your career. Your story is on one end, your audience on the opposite end, and your social platforms are what connect the two.
I talk about building a story because that’s what my marketing strategies are all based off of. I can bring thousands of eyes onto your story, but it’s up to you to get those people to stick around. I can’t make you interesting. There are only so many things that I can manipulate, but creating a reason why your audience should pay attention to you is out of my control. Fame is pain and ain’t no gains without the pain. #musicbusiness #musicindustry #musicmarketing