meanswhile meanswhile

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meanswhile  "Design is a means to an end, not the end itself.” @meanswhile_store


Our final drop for the season has just been released ! While the weather is getting warmer, our waterproof anorak will keep you dry during the upcoming rainy season. Please inquire at your nearest retailer for details.
*The black color way is only available at our popup shop in Tokyo, currently being hosted by Cannabis store.



NIKE × meanswhile × Hypebeast
Nike Airmax Day に合わせてコンセプトウェア(非売品)を製作しました。
Airmaxの特徴は、AIRでクッション性を高めたことはもちろん、“AIRを可視化”したところにあると考え、AIRのウィンドウのデザインを活かして、meanswhileの持つ機能性をウォッチウィンドウのディティールを採用して表現しました 。
ウィンドウから覗く 、リフレクターやメッシュ、洋服の内部の構造などをデザインに反映させ、新しいAIRを提案しています。

NIKE × meanswhile × Hypebeast

NIKE × meanswhile × Hypebeast
In celebration of Nike Air Max Day, meanswhile has teamed up with Nike and Hypebeast to create a look inspired by the iconic series.
Focusing on Nike’s innovative idea to reveal inner air pouch technology, a jacket, pant, and neck warmer equipped with “watch windows” was created. Encompassing meanswhile’s utilitarian design philosophy with this visibility aspect, a look through these watch windows will show details such as mesh and reflectors- all parts that make up our clothing not normally visible.
*Please note this is for promotional purposes only and is not for sale.

NIKE Airmax Day

meanswhile 18SS Collection

meanswhile 18SS Collection

meanswhile 18SS Collection

meanswhile 18SS Collection

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