MEET QUETZAL FLORES! PRODUCER of ‘Never Said Yes’ and Musical Director of my band playing tomorrow. Growing up in grassroots movements, as the son of labor union organizers, Flores inherited an undying accountability to community struggles. From land struggles with South Central farmers, immigration reform, supermarket workers union strike, and the indigenous Zapatista struggle, to the everyday community struggles in East Los Angeles, he has been active with music in hand. Since 1993, he has been working as the musical director for the East Los Angeles based rock group Quetzal.
Since 2002, Flores has been a central figure in the transnational dialogue between Chicana/o musicians and artists from California and Mexicano musicians and dancers from Veracruz, Mexico. From this dialogue emerged many recordings, performances, publications, workshops, and community building efforts under the organizing auspices of Fandango Sin Fronteras.
In 2016 he joined the East Los Angeles Community Corp as the Director of Arts and Culture. Focusing on changing the DNA of the organization, “I operate with the belief that Art & Culture are inseparable and symbiotic resources that live at the essence of community vitality and transformation. Art & Culture provoke critical analysis of our communities cultural convening practices as sites for the facilitation of power and cooperation.” Quetzal Flores on Production
“My goal is to serve as a resource to musicians from my community and like communities in the articulation of their lived realities through music production. My production method is informed by deep hanging out with my mentors, John Avila, Greg Landau, Steve Berlin and Robert Carranza. I believe that the key to any successful production is strong and transparent relationships. I spend a considerable amount of time with artists I’m producing in order to create a trust that allows the interrogation of lyrics, arrangement, tempo and dynamics.”