SWISS CRAFTED 💯% made in🇨🇭 #swisscrafted
Manifesto for #authentic #swiss #watchmaking
MAURON MUSY watches are not stamped with the inscription ‘Swiss made’, but instead proudly bear the ‘Swiss Crafted’ label certifying that 100% of the watch has been developed, manufactured and crafted in Switzerland.
From 1971 and until recently, the only criterion required to obtain the ‘Swiss made’ geographical appellation applied to the movement only: 50% of its value had to stem from Swiss expertise. Since 2017, a new federal law reinforces the definition of the label, since the entire watch – apart from its strap or bracelet – is now taken into consideration. The Swiss value requirement has also risen to 60%, while taking R&D expenses into consideration for the calculation.
As far as MAURON MUSY is concerned, something initially designed to be a guarantee of quality have come to betoken considerable hypocrisy. Not only does the phrasing of the law leave producers considerable room for manoeuvre, but controls are also virtually non-existent. This means that one and all are free to continue producing a substantial proportion of their components abroad while continuing to carry the ‘Swiss made’ label.
This is a practice that MAURON MUSY refuses to adopt. All elements of its watches – movement, case and dial – are entirely developed, produced and assembled in Switzerland. No value-related considerations are taken into account, simply because the entire range of skills originate within the Swiss watch industry. With ‘Swiss Crafted’, MAURON MUSY is defending far more than a label, but indeed a full-fledged industrial code of ethics.