When I was in the band Stealing Jane, I was in charge of Social Media. It was one of the most time consuming and challenging beasts to figure out, especially because MySpace was so slow to load, and because it hadn’t yet been used for marketing so there wasn’t much to go on. After the we disbanded I barely went on Social Media, I was so sick of it and burnt out. I didn’t use it to promote my classes or workshops as a yogi, and of course like most hard core yogis I thought it was the problem. Later in my career, I began teaching workshops, and it was a wake up call when I realized no one showed up because everyone forgot about them or didn’t know they were happening and so on. I started using FB again. When Instagram came along I ignored it for years of course but saw that new yoga teachers were selling out world wide tours based on their following. I knew at this point that I was missing the mark on the self promotion front. I put all my effort into studying, training and teaching a billion classes a week for years and here I was burnt out, making just enough to pay my rent and eat like a rabbit. I loved teaching but to teach 24 classes/privates a week just to get by was no longer inspiring me and simply draining my energy. I decided to study what was happening with Instagram, and I learned how to use it. With some serious hard work I built up a great following on @theyogimatt I was doing it, and it was going well until one day I woke up and I was shut out of my account and it looked like it had been wiped completely. That’s while I created this one. With the support of amazing people like @bryceyoga @yogabeyond @andrew7sealy and many more this account got built up well. After some massive digging, I was actually able to get @theyogimatt back. I decided to stay with that account as my main one, but still there are so many of you here that don’t follow me there so I am doing my best to maintain two account which is a lot of effort. So if you’d be so kind as to follow me there I would greatly appreciate it! Social Media can be a tool for connection and support, it can help people, and help you get your teaching heard. TheYogiMatt.com/Mentorship for guidence.