mashsf mashsf

4321 posts   97442 followers   553 followings

MASH SAN FRANCISCO  #mashsf info@mashsf.com

https://vimeo.com/203216833

SF Composite High School Mountain Bike Team is offering some 22oz purist bottles here at the shop. Proceeds go to the continued support of this rad local program. #quicklyboba

Reed is part of the next generation.

Waking up to rain in SF, we have you covered with a fresh stock of tech rain pants from @showerspass. We stock the Transit, and the Skyline pant. Stay dry out there!

Brought this Colnago Dream back from Amsterdam in 2011. Walton got down on it for a while, Duff fixed it, with its ninth life as Brue's city bike.

We feel lucky to be part of this special bike community in the Bay Area. Always surprised by how rad people are. Check out this lil piece @deandrugh made us for the shop. Thank you!

Visitors from 🇯🇵✌🏽

Trevor knows what's up. Bet this will be a fun one!

Here is a detail of the reflective artwork Chas created for the bike. This rig is hanging in the window at our shop if you want to check it out in person, come through!

Chas explaining the process of creating his reflective kit in the new video.

Detail of the bike and gear Chas created for the new video.

As artists, we look for tools that allow us to create looks in the recording of light that continue to celebrate bikes and their riders. This new project is an experiment in polarizing reflective light. With support from Apple, we wanted to shoot a video with equipment that is accessible to a large population of the modern world. The best camera you own is the one you have with you, and the smart phone is in your pocket day after day. We used two ExoLens Zeiss wide angle lenses and one B+W circular polarizer mounted to a Movi M5 gimbal. We recorded through the MoviePro app to create a camera rig that shoots duplicate images, with one camera recording all reflectivity, and the second camera, with the polarizer, blocking all the reflective light in the
scene. By editing between the two recordings, we created an effect that feels like the cyclist is powering his bike and clothing through the energy he puts into his pedals. For the full video and a look at behind the scenes, check the link in our bio. Thanks to Will and Daniel for making this one happen.

Tuesday we will share a new video with Chas Christiansen, using a timeless optical technique. More soon!