[PR] Gain and Get More Likes and Followers on Instagram.

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Instagram • Social Media Pro  Masha NOT ANOTHER BORING EXPERT 🌀Tips,best practices,tricks 🌀For bloggers & businesses 🌀Grow your Instagram ⭕️Caution:Sarcasm & humor ahead

Instagram Business Profiles: to switch or not to switch? If you didn’t ask yourself this question yet,it means:
😵You don’t give a french toast whether your Instagram account will grow or it will get covered with dust, along with those 3 naive followers who believed in you;
🤯 Or you are a social media dummy and have no clue what Business Profile is about and what advantages it has;
😎 Or you are a social media pro, you know pretty well the guys from Facebook and you don’t want to take risks.
Okay, let’s discuss every point one by one:
✅ If the first reason is about you, simply skip all my posts about social media and feel free to like all my personal photos. Thanks!
✅ You are a social media dummy.
What is Business profile about?
Switching your Instagram to Business will give you easy access to analytics and Instagram ads and will allow your followers to contact you in couple clicks (“Contact” button will appear next to “Follow” button). With Business profile you will know who your followers are (sex,age,countries/cities),what time they are online,your top performing posts(which posts your followers love the most),number of interactions/post and engagement rate,how many times it was saved,your post reach, etc.
✅ You are a social media pro.
You know that Instagram belongs to Facebook and remember the story of Facebook.Briefly:In 2007 Facebook introduced Business Pages with in-depth analytics and insights.Most of the businesses converted their FB pages to business ones.In 2014 FB made an update to the algorithm of the Newsfeed,and it decreased organic post reach for business pages,because users “want to see more from their family and friends,we care about users, blah blah blah”.So FB became pay-to-play market for all bisinesses with less then 1% organic reach of their posts.If you are SM pro, you won’t exclude the possibility of having lower organic reach with business profile.
So...To switch or not to switch? That’s the question!
Aaaand…I’m going to reply next time. Stay tuned! 😋😝

The first photo is how I want you to see me. The second photo is how I actually look most of the time (my friends can prove it). Quite goofy, huh?🤣
Insta life vs. Real life - let’s talk about it.
Three days ago, a friend of mine came to see me all way from LA. She is one of the biggest and successful Instagram bloggers in Russia (over 600K followers) and she knows the world of bloggers from the inside. I took her to my favorite NYC spa (btw, if you have a chance, check it out @aireancientbaths_us ) and we had a very long and honest conversation: about Instagram, its changes, bloggers, etc.
I told you guys many times that you have to see the difference between the real life and Instagram stories. In Instagram you see what people want you to see and only that. You don’t see 100% of their real life. You see the edited version.
Lilia (my friend) told me shocking stories: a family-life guru who is selling courses on how to attract and keep a man, but in fact her husband divorced her a year ago. A woman who “rents” a handsome husband for nice-looking family photos when in fact the guy (her “husband”) is gay and has another family and just plays the role to earn money. Another blogger who buys herself flowers and makes photos with expensive bags to show off her fancy life...then she returns them back to the stores! Or another one, who photoshops herself from size 8 to size 4 (I have her photos, both Instagram and real ones). It’s a crazy amount of lies, total fabrications,showing off,and a ton of photoshop.
So please guys, whenever you start feeling like your life is lame and you wish for some Instagram celeb’s life, remember what I told you. Take off your rose-colored glasses from time to time and see the truth. Always-rainbow-unicorns-colorful macaroon-life DOES NOT exist.
The choice is yours: Download the Facetune app, change your size from 8 to 0, get rid of wrinkles, add some sparkles, borrow your friend’s LV bag,make a photo, upload to Instagram, collect likes and be happy. OR, show your real life, love your real life, enjoy it with all ups and downs and be happy as well. Either way will work. Just choose the one you feel comfortable with.
Cheers! 😘

Dear real estate agents/brokers,
Your Instagrams suck. And before you type “go to hell, Masha” in the comments, listen why I said it.
First of all, I’m talking about Instagram page that you create to promote yourself as the agent. Not Instagram page you use to show your ex you are doing great without him/her. Not the one you use as your weight loss diary. I’m talking about the page that is supposed to help you in your business.
I didn’t manage to find ANY single page of the real estate agent that I would find cool (as a social media professional), or that I would love to connect with regarding my future apartments (as a customer). (If I’m wrong and you are that diamond in a pile of crap, please let me know in the comments)
Let’s talk about your Instagram strategy.
Real Estate is not B2B/B2C business. It’s P2P (person to person) business and you know it perfectly. The networking, connections, the word of mouth and people’s trust are your main assets. Your Instagram must help you to build the trust and the loyalty of your followers:
✅ Your Instagram MUST BE personalized. If you are not developing the account of a real estate company, use your personal photo as a profile picture (Not the photo of that amazing house you hope to sell one day in the future, so you don’t need to work the rest of the days). Again: YOUR PERSONAL PHOTO. Period. Don’t use “Me wearing black suit in a dark room at night” photo. Don’t use “Me hugging Donut, my puppy” photo. Get a professional photo taken.
✅ Write your real name in BIO and words “real estate” or “real estate agent/broker” in the NAME (the one in first line, in bold letters).
✅ Write your main advantages (why people should choose you) in the bio. Like “The most handsome real estate agent in Nebraska”, “Over 1000 houses sold” - or whatever you have in your portfolio.
✅ Mention the state/city you operate in either in the Name, or in the Bio, or in the Address.
✅ Choose the ways how people can reach you: phone number, email, website.
Now let’s talk about the most important part: your Content.
To build the trust you need to include into your content 2 types of posts:
(Read further IN COMMENTS) ⬇️⬇️⬇️

Guys,I want to share with you a little trick that will make your Instagram journey easier at the beginning.
As I mentioned 1001 times, first 10K followers is the hardest one.In addition to the fact that people don’t like to follow small blogs,at the beginning you will also become the target for someone’s massfollowing.They follow you only to make you follow back and unfollow if you don’t. You’ll see those fluctuations of your followers number every day:
- Wow, I have 112 followers!
-(next morning) 98?? How dare they are?!
-(in the evening) +1 ! Yay!
-(10 minutes later) - 10! Burn in hell, Instagram and those ones who unfollowed me!
So what should you do to feel yourself better and grow your Instagram faster? The answer is simple: set up your main target and divide it into small targets.
Let’s say, your target is 10 000 followers in
1̶ ̶m̶o̶n̶t̶h̶ 3̶ ̶m̶o̶n̶t̶h̶ (let’s be realistic: your content is a little bit less disgusting than Justin Bieber’s songs and you are not planning to spend a single penny on its development) let’s say in 1 year. It’s 28 followers to gain per day. Let’s assume that 10 people out of your daily new followers are mass followers that will unfollow you sooner or later.So you need to gain 38 people per day.
Gaining 38 followers sounds as much easier task than gaining 10K, right? 😝
Now think how you can get them (of course for free, my s̶t̶i̶n̶g̶y̶ thrifty friend):
✅ Effective commenting - my favorite and the most effective one. If you do it right, it can help you to reach your daily target and more. Read about it here: #commenting_mashasm
✅ Liking and commenting - find your potential followers and like/comment their posts. Do it A LOT. To avoid getting banned, follow the limits I described here #limits_mashasm
✅ Right hashtags and geotags. Read #hashtags_mashasm and #geotags_mashasm
Tip: You can use this trick to reach any goals. Set up a big goal, divide it into small goals, feel less stressful, develop the plan to reach the mini-goals, do it.
Now l̶e̶t̶'̶s̶ ̶c̶o̶u̶n̶t̶ ̶h̶o̶w̶ ̶m̶a̶n̶y̶ ̶B̶i̶e̶b̶e̶r̶'̶s̶ ̶f̶a̶n̶s̶ ̶u̶n̶f̶o̶l̶l̶o̶w̶e̶d̶ ̶m̶e̶ ̶a̶f̶t̶e̶r̶ ̶t̶h̶i̶s̶ ̶p̶o̶s̶t̶ ̶ tell me, what is your Insta goal?

I feel like I desperately need a vacation. Or it’s just Monday😅
Guys, if you could travel anywhere now, where would you go? What’s your dream destination?

#socialmediamarketing #socialmediaexpert #socialmediacoach #socialmediatips #smm #smm18 #swipeandgame contentmarketing
#instagramtips #businesstips #instagramcoach #b2b #60secclub #risingtidesociety #mycreativebiz #theinstagramlab #communityovercompetition #vacations #aruba

Why do you need the covers for your highlights?
When you buy another pair of shoes, you strongly believe that this pair will finally make you beautiful. The same with the covers for your highlights - you add the covers, because you believe that they will make your page with awful content looks visually more attractive.
How to create the covers?
Creating custom covers for the highlights will take you 10-15 minutes and will cost you nothing (I’ve finally realized that you, my stingy followers, don’t like to spend money on SM tools)
1️⃣ Decide what categories you want to divide your highlights into. Structure your highlights. Examples: travel, life, home, style, health, food, other crap you think your followers can’t live without.
2️⃣ Download the app called Monogram. Open it and choose a background. I would suggest choosing the background that matches the colors and style of your photos or your profile picture. If you manage the page of a brand, choose the background that matches your brand colors.
3️⃣ Delete the text in circle, customize the circle shape and enlarge the circle to fill up more of the surface area.
4️⃣Save the pic to your phone.
5️⃣ Download Font Candy app. Open the app and the image you created on Monogram.
5️⃣ Write your categories’ names inside of the circle, choose the font and the text size. Save the pic.
6️⃣ Open Instagram and upload the images you created to the Stories.
7️⃣ For existing highlights: Add the cover to the corresponding highlights by clicking Highlight in Stories-> Add to highlights.Long tap on the highlight, then - Edit highlight and Edit cover. Choose the image of the cover and move it to adjust inside the circle. Tap done. You’re good to go!
8️⃣ For new highlights: Highlight your cover. On your Instagram page choose ➕ to create a new highlight. Later you can add the content there.
Examples for your inspiration:
If you want to create little icons for your highlights, search for icon packages and buy some (c’mon, it’s $2-3 only)
If you are too stingy to buy the icons for your new covers, at least leave your 👍 . It will cost you nothing, but will make me happy. 🤪

Imagine: You got your tax refund and want to spend it wisely. So you opened farfetch.com, filtered shoes by designers, chose your favorites, placed the order, became happy. That’s what “wisely” means to me. But you a̶r̶e̶ ̶i̶n̶s̶a̶n̶e̶ undervalue investing in shoes, so you decided to invest in your Instagram development. You want to spend money on Instagram ads and on paid cooperations with bloggers. You expect to grow your Instagram from 500 followers to 50 000.
Guess what? It won’t happen ( 🎵 sad music from Titanic, the final scene, where Jack’s body is slowly sinking down. Slowly but surely, the way you are losing now your hope for immediate and sharp growth 🤷‍♀️)
Why it’s not possible? There is a sad truth about life in general and Instagram in particular: people tend to follow the crowd. It’s a simple social psychology. People rely on signals like popularity. You don’t need to  persuade them that your content is amazing, they only need to see that OTHERS THINK SO.
You might have excellent, creative, informative, engaging content, but if you have less than 5-10K followers, your ads/ paid collaborations with bloggers won’t bring you thousands of new followers, because most of the people tend to judge your page based on the amount of followers you currently have. They see the ad, they click on it (coin sound from Super Mario Bros - you paid to Instagram for the click), they open your page, and see your 321 followers. And... they go away. Or (the best-case scenario) you will manage to get some new followers, but the price per 1 followers will be very high. Remember: when people open your page, you have about 10-20 seconds to make them decide whether they want to follow you or not, and, unfortunately, your followers number is what catch their attention first (bio and photos/videos come after. And if your blog is based on informative texts, like mine, you are in bigger trouble 😬) Of course, there are some exceptions.
Read further in comments ⬇️⬇️⬇️

That feeling when no matter where you next time see each other-in Beijing or in New York or (hopefully) in the Dominican Republic - you always (ALWAYS!) happen to have the same color of the nail polish. 🤦‍♀️🤷‍♀️
Is it a failure? Or its’s just how women’s friendship works? 😂
Anyway...I love ❤️ this girl because no matter what question I call her with in the middle of the night - whether it’s “We need new banners for Valentine’s Day asap!” or “We’re changing the content strategy for Arabic countries!” or “He brought me the wrong color roses. I love another shade of pink! It’s the end of the world!!!’” - she is always there for me)

#girlfriends #friends❤️ #girlythings #gals
#socialmediamarketing #socialmediaexpert #socialmediaqueen #socialmediacoach #socialmediamanager #socialmediatips #smm #contentmarketing
#instagramtips #businesstips #instagramcoach #b2b

What’s the most trending topic now? Of course,it’s the 2018 Winter Olympics. How can you use it to your advantage?
Here is how:
💡You are an Instagram blogger.
Using the trending topics is one of the best ways to make your content go viral. So learn how to capitalize on trending topics!Create funny & interesting content related to the Olympics and join the trend by posting your content with the following hashtags: #olympicgames #olympics #olympics2018
#pyeongchang2018 + hashtags related to the specific sport.
💡You have an Instagram shop.If you sell fitness equipment, sport apparel, sport food, etc, it’s time for you to GET ACTIVE! It’s all about sports now and you shouldn’t miss your chance to sell 2 protein bars/2 pairs of football socks instead of 1!
If your business has no connection with sport, build it f̶a̶k̶e̶ ̶i̶t̶ ̶t̶i̶l̶l̶ ̶y̶o̶u̶ ̶m̶a̶k̶e̶ ̶i̶t̶. Check out Instagram pages of the Olympic Games partners that are not directly related to sports (Toyota, Omega, etc.),see what they post and get inspired. If even McDonald’s manages to create the content about sport and healthy life, when McDonalds and healthy life are antonyms, then you will definitely manage to promote your handmade toilet brushes with the accent on sport. Example? Okay! Do you know how I would promote your high-quality professional CURLING wands/irons??Or you need a hint ?🥌 💡You are an artist or you make handmade whatever. So go and draw, knit, bake, photoshop, sew, paint, etc. Create something you could post under the hashtags I mentioned above (check them out to see what people post). 🥇See the Olympics as your chance to get more followers/customers, but don’t spam the Olympics hash/geo tags with your selfies, breakfasts, Gucci bags and makeup tutorials.(You don’t need to be a jerk to become popular ☝️)
Before you stop being boring and start being creative, tell me...what’s your favorite winter sport?
My favorites are figure skating (Almost every Russian loves to ice skate⛸), and also curling (It completely hypnotizes me. Maybe I could have built an amazing career as a professional house cleaner if I didn’t become a social media strategist...🤷‍♀️)
So what winter sports are you into?

Guys, I received several messages asking how I get the data for post performance/ post discovery. It’s pretty simple:
1️⃣ Open your post;
2️⃣ Click View Insights;
3️⃣ Swipe up.
Conditions: You must have a business page. Give Instagram time to collect it, check it 24h after posting.
Now let’s talk about the Discovery section in your Post Insights. This section helps you to analyze where your post was seen the most. It shows:
🔹% of accounts that saw your post and aren't following you;
🔹Reach: The number of unique accounts who saw your post
🔹Impressions (by surface): The total number of times your post has been seen from a particular surface, including:
⭐️Home - shows a feed of photos posted by you and your friends. You can like and comment on photos in your feed.
⭐️Search & Explore - Through Search & Explore you can find photos and videos that you might like from accounts you don't yet follow. You may also see curated topics that we think the Instagram community will enjoy.
⭐️Profile - shows your bio and Instagram posts. It's also where you can edit your profile info and adjust your Account Settings.
⭐️Location - shows public photos and videos that were shared with the corresponding location.
⭐️Hashtags - Shows public photos and videos that were shared with the corresponding hashtag.
Impressions from Other could be generated by:
🔸Posts that have been shared through direct messages;
🔸Posts that have been saved;
🔸Posts you've been tagged or mentioned in;
🔸Post notifications that you've been mentioned or tagged in;
🔸Posts that show up on the Following tab in your notifications.
So now you know where your new followers come from. Track it and adjust your strategy accordingly 😘

#socialmediamarketing #socialmediaexpert #socialmediaqueen #socialmediacoach #socialmediamanager #socialmediatips #smm #contentmarketing
#instagramtips #businesstips #instagramcoach #b2b

Yesterday I received a direct message saying “Masha, I do everything you suggested, but it doesn’t work”.
My reply to messages like this one will always be “It DOES work, you don’t”. Simple as that🤷‍♀️
Guys, who can’t “make it work”, how many times did you try the method I call “effective commenting”? How many times did you cooperate with bloggers or launch giveaways? Did you work on your content strategy?See? 🙃
I’m not trying to reinvent the wheel. I am telling you what has been always working well for me for past 6 years, for any type of business, any kind of SM channel: 🔹Create amazing content—> original, valuable, interesting, informative, high-quality;
🔹Engage —> to increase your Post Reach and build your followers loyalty. Be engaging not only on your own page, but on others’ pages as well;
🔹Promote —> to grow the number of your followers.
🔹Don’t blame Masha for your laziness and procrastination.
But always feel free to ask me here!

#socialmediamarketing #socialmediaexpert #socialmediaqueen #socialmediacoach #socialmediamanager #socialmediatips #smm #contentmarketing
#instagramtips #businesstips #instagramcoach #b2b

When it comes to the question “how often to post”,I don’t just want to tell you “post every day, because why not?”.I want to teach you how to think strategically when you create your posting schedule.Let’s start🙃
Your target is to increase your Post Reach.There’re 2 different ways to do it:
1️⃣Increase the Engagement Rate of your posts=produce excellent content,so every single post could reach many people, or
2️⃣Post more to reach more. Quality vs. Quantity.What you should choose depends on what your Instagram is about.
Let’s divide all Instagrammers into 4 categories:
⭐️True bloggers/blogging experts-Instagrammers who write informative/interesting posts, with the accent on the caption/text (not on the photos),or create the content that requests time to be produced (photos that are more art than photos, videos, any other “time-consuming” creatives ). If you belong to this type, believe me,I know that every post of yours is not just “open Instagram,choose a photo, add emoji, click Post”. For you, guys,I have good news: Instagram increased the shelf life of the posts,so the followers who are active on your page, will see your posts in their feed even if the posts are not fresh ones. Stick to the schedule 3-4 posts per week,make sure every post of yours is strong and you will be fine. Quality over quantity is your strategy.
⭐️Shops/sellers.You need to sell and you can’t allow yourself to post rarely- so go for quantity. But don’t post every hour! If you have a local business,make sure you cover different periods of the day when your potential customers can be online.If you are an International seller, cover different time zones. 2-4 posts per day are fine for you as long as there is only 1 “Buy it” post on every 2-3 entertaining posts (Content rule 3:1), and as long as you track your daily number of unfollowers. If it starts growing, decrease the number of posts.
⭐️ Lifestyle/travel/food/any pages with accent on beautiful photos-every page where photos rule and captions are much less important. When you are an amazing travel photographer, or make likable cakes,or shoot cool lifestyle photos - 1-2 posts per day is your “good-to-go” schedule.
Read further below ⬇️⬇️

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