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Instagram • Marketing Pro  𝐌𝐚𝐬𝐡𝐚 𝐕 NOT ANOTHER BORING EXPERT 🌀FREE Instagram tips & tricks 🌀For bloggers & businesses 🌀Grow your Instagram ⭕️Caution:Sarcasm & humor ahead

I was asked to explain how to get those cute pretty fonts for your Instagram bio/texts.

Here are some websites you can use:
✅ ingojam.com
✅ sprezzkeyboard.com
✅ http://qaz.wtf/u/convert.cgi

Now, why would you need it? 2 possible reasons:
1️⃣ 𝔗𝔬 𝔴𝔦𝔫 𝔞𝔫 𝔞𝔴𝔞𝔯𝔡 "𝙈𝙤𝙨𝙩 𝙜𝙖𝙪𝙙𝙮 𝙥𝙧𝙤𝙛𝙞𝙡𝙚 𝙚𝙫𝙚𝙧”. 𝖨𝖿 𝗒𝗈𝗎 𝗁𝖺𝗏𝖾 𝗇𝗈 𝗈𝗍𝗁𝖾𝗋 𝗂𝖽𝖾𝖺𝗌 𝖿𝗈𝗋 𝗁𝗈𝗐 𝗍𝗈 𝗌𝗍𝖺𝗇𝖽 𝗈𝗎𝗍, 𝕛𝕦𝕤𝕥 𝕦𝕤𝕖 𝕒𝕤 𝕞𝕒𝕟𝕪 𝕗𝕠𝕟𝕥𝕤 𝕒𝕤 𝕪𝕠𝕦 𝕔𝕒𝕟! Ⓛⓞⓞⓚⓢ ⓓⓐⓜⓝ i̶n̶s̶a̶n̶e̶ ⓞⓤⓣⓢⓣⓐⓝⓓⓘⓝⓖ, ⓗⓤⓗ?

2️⃣ For business profiles, you can use another font to separate the post caption (text part that varies from post to post) from the constant part (the ways they can contact you, your prices, shipping conditions, promotion and discounts, coupon codes, etc). It also can be used in bio. Basically you should use different fonts to separate the post captions from any important account info you want to be clearly visible.

For example:
“Body positive is the new sexy, so if you want to stay on-trend, you have to be body positive. Wait, wait…What did you say? You destroyed your armpit hair with a laser, so you can’t get them back to be fully body positive again? Well, we have a magic solution for you! Buy our home-made faux armpit hair wig, stick it in place and catch the wave of true body positive image! 100% natural, organic, vegan, gluten free, kosher and environmentally-friendly.
☎️ 𝐂𝐚𝐥𝐥 𝐦𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐚𝐧 𝐨𝐫𝐝𝐞𝐫
✉️ 𝐇𝐚𝐯𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? 𝐃𝐢𝐫𝐞𝐜𝐭 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐦𝐞!
🌎 𝐒𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞
💲𝐔𝐬𝐞 𝐜𝐨𝐮𝐩𝐨𝐧 "𝐌𝐞𝐠𝐚 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐈𝐝𝐢𝐨𝐭" 𝐟𝐨𝐫 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝟑𝟎% 𝐨𝐟𝐟”

So, guys, don’t get insane and too creative with Instagram fonts. Use them wisely! Cheers! 😘

There was supposed to be a “10K, guys! Thank you!” post, but due to a busy week and also because of my amazing procrastinating skills (which actually improved this summer), here is my “10K and 5 hundred, guys. Thank you!” post 🤪

Thank you, guys, for following me and for your constant support. Actually, gaining followers was not my goal, that’s why I did nothing to grow this page, besides writing content (probably,I should start working on the growth 😬).What I truly want is to have a highly engaging and knowledgeable community,where you can come to get useful info (and a magic ass-kick),talk to likeminded people are trying to build their business on Instagram.

What’s next?
♥️ I’m planning to launch more activities (my Like Time, always a popular post of mine). Goals for the activities: a space to meet people, grow your engagement rate and practice your Instagram skills.

♥️ I’m planning to share useful e-guides and cheat sheets that you can download and use for your Instagram success.Free!

♥️ I’m launching my own SM courses by the end of year.  Courses are targeted to new bloggers, small businesses and budding social media experts. If you want to learn SM tricks, stay tuned - my followers will get all the info about start dates and special prices.

♥️ I’m starting my own Social Media agency targeted to small/medium sized businesses and bloggers. I want to support businesses with any size budget, that’s why we’re offering services a la carte. So if you want to get your Insta ads set up, you will get that and only that. If you want a list of effective influencers with your target audience (no bots!), we got you covered. If all you want is “those damn good-looking covers for my Highlights”, you will get those damn good-looking covers.

♥️ I’m not planning to stop using bad words, dark humor and my bikini pics, even if you find it unprofessional. Get used to it.

♥️ I’m not planning to “finally learn” where to use indefinite and definite articles. This is mission impossible. I’m Russian and I speak broken English with babushka accent. Get used to it. (However,I’m pretty sure my English is perfect when I’m tipsy, but maybe it’s just me…)
Thank you, guys!❤️

What to do if your Engagement Rate has dropped or it's very low?
Here are 13 effective ways to increase your ER! (Now everyone who has two hands and ten fingers, double tap this post. You won't regret. It's super useful😋)

1️⃣ You Instagram needs fresh blood. Current followers don’t see your posts in their newsfeed. So bring new followers! Once new followers start interacting with your posts, your organic reach will start growing and there will be more chances for old followers to see your posts again.

2️⃣ Block all followers who follow over 1000 people. Blocking your own followers? 😱Sound like a suicide for a blogger. But yes. It's true. ER=Number of interactions of your followers/total followers. People who follow over 1000 blogs simply can't see your posts in their newsfeed. So 0 interactions (the nominator) come from them. But they increase the number of your followers (the denominator).I'm not sure whether you are good with math, or my explanation sounds to you like if I was using Elvish language 🤪...well, if your math skills suck, just trust me. If you are still scared to do it, do it in portions: block less massfollowers per day than new followers you get. And remember: they will unfollow you anyway once they realize you don't follow them back. Zero regrets!😈

3️⃣ Don’t hesitate to ask for likes! Let people know that you treat their likes as appreciation and “thank you” for your work. Usually “please, like my post, pleasepleaseplease” and “why the french toast don’t you like my posts?” don't work. Try something less pathetic and more natural (or funny).

4️⃣“Sell" your posts. If the topic is interesting/photo is nice and followers want to know/see more, or hear the end of the story, sell it! “I will tell/show more if this post collects XX likes”.

5️⃣ ALWAYS use call to actions: ask questions, ask to tag their friends, ask for suggestions. Ask, ask, ask…Use interesting, provocative questions or discuss a trendy topic.

6️⃣ Go to your old posts and like the comments of people who left comments on your page but didn't follow you. They will get the notification and maybe will come back. I said maybe.

Find other 7 ways in first comment below👇👇

There are 7 possible ways you can use to collaborate with influencers. Double tap and save this post for your future needs!

⭐️ Sponsorships
A sponsored post is one where an influencer is paid to create content for your brand but in his or her own voice. As it’s the most popular type of cooperation, people stop paying attention to it (so called “ad blindness”). In one of my next posts I will teach you couple tricks on how to make it work better.

⭐️ Shoutouts
A shoutout is where an influencer posts a picture with a caption asking his/her followers to follow your account. Pretty cheap method that is more common for influential pages, rather than for influential people.

⭐️ Contests and Giveaways
I love it because it can be the cheapest way possible to collaborate with a big blogger. Why it’s cheap? Because it’s a win-win: the influencer gets to please his/her audience by giving away something for free and you get awareness and new followers.

⭐️ Guest Blogging / Reverse Guest Blogging
You can provide your content to publish on influencer’s page (target - to get more followers) or you can invite an influencer to write for your blog (target - mostly for branding and bringing value to your existing community). In first case the influencer can tell his followers to “read the full article at @yourname”. In order if you want to get new followers through the reverse guest blogging, ask the influencer to let their followers know that his/her article was published at @yourname.

⭐️ Takeovers
You allow the influencer to post their content on your page for a certain period of time (yes, you need to give them an access to your page 😬, so delete all dirty conversations you have in your Direct📩). In this case one post isn’t enough (for one post - use guest blogging). During a takeover, the influencer actively uses your Insta Stories and Insta Live to show insides, his/her life and how she/he benefits from using your product/service.

Find 2 more types in first comment below ⬇️⬇️⬇️
(no, seriously, guys, what’s wrong with me? Why can’t I avoid writing those damn long-reads??😫)

As you might know, besides giving free general suggestions on Instagram, I also do personal consulting - I develop customized strategy and step-by-step plan on how to grow Instagram/other channels for individuals and businesses, based on their targets and type of business/blog.

Let’s talk about individuals.
When the clients come to me for the very first time, it takes one consultation for me to see whether they will succeed or not.

There are 2 main characteristics the clients must have so that I could mark them as “future success”:
✅ They must be an action takers. People who are looking for easy steps with no effort required, who are not ready to take initiative, who don’t want to spend time on Instagram, who are looking for magic solutions, to put it simply: they won’t succeed.

✅ They must be ready to spend money (ads, influencers, giveaways, partnerships, etc.). It takes money to make money, guys. No way around it. Get used to it.

P.S. I think my posts are not only far from being inspirational, but can also kill any hope you might have left. 🤣 I’m sorry, guys, but I have to be real! There are plenty “Yes, you can!” and “The universe will help you” blogs that you can go to for inspo.

I’m here for your reality check. Get inspired elsewhere and then come back here to get that magic ass-kick.

Today I want to tell you how I got my first 1K followers in 1 month (okay, I’m lying, in 32 days).
First 1K stage is the most difficult one. I’m not telling you that after 1K it will be easier. Nop. Based on my experience, it will be a bit easier only after 10K.Get prepared for that.
What do you need to get your very first 1K in 1 month?
You will need 3 hours/day, patience and big wish to succeed.
Let’s start! You will get 1K followers, if you follow all steps. Guaranteed.
✅ Prepare:⠀
1️⃣ Come up with a clear idea and a concept for your blog.
Read here: #visualconcept_mashasm and here #instaconcept_mashasm
2️⃣ Fill your bio in a RIGHT way. Read here #instaanatomy_mashasm. Your bio can bring you 3-5 organic followers daily, 3x30=90 🎉⠀
3️⃣ Determine the target audience you will be writing posts for, their pain points and interests- basically, find your niche.
4️⃣ Create a list of RIGHT hashtags and geo tags: #hashtags_mashasm and #geotags_mashasm. It will bring you 10-15 new followers daily, 10x30=300 🎉
5️⃣ Choose right posting time. At the beginning you will have to post every day or at least once per every 2 days. Regularity is the key.
6️⃣ Upload your first 10 mega excellent posts. Work on it. Don’t move to the next steps, before you get 10 excellent posts online.
Done?
✅ Promote:⠀
1️⃣ Instagram will offer you to invite your FB friends. Do it. Let your friends be the first ones honoured with the b̶r̶a̶i̶n̶ ̶t̶r̶a̶u̶m̶a̶ access to your amazing content. Let’s say you are an introvert/lonely/awful person and you successfully invited only 100 friends 🎉
2️⃣Find the blogs with the similar audience. Use a method of effective commenting: #commenting_mashasm. Make sure you comment enough to bring to your blog at least 7 followers daily: 7x30=210 🎉
3️⃣Be generous for likes (up to 1K per day). Liking will bring you 10-15 followers daily,10x30=300 🎉
Let’s calculate: 90+300+100+210+300=1K followers.Yay!⠀
‼️Your first posts should be fantastic. You will notice that your followers number fluctuates from day to day.It’s normal,no worries.
Useful? Save it and double tap to let me know!

This topic was requested by one of my followers (yeah, you also can ask me to cover a specific topic. I won’t promise I will do it though, but there is always a 1% chance…)

So…the follower/following ratio and why it’s important.
Do you remember what I said about new visitors of your page? Of course you don’t, my gold fish friend. I will repeat: You have 5 seconds to make new visitors interested and click the Follow button. In these 5 sec they will quickly scan: your profile photo, the number of your followers, your bio, last 9 posts.

In case if your account has less than 20K followers, there is an additional thing that they will scan: the number of your followings.

General info:
☝️ Maximum number of accounts you can follow is 7500.
☝️ Average number of accounts people follow is 150.
☝️ The comparison between the number of follower and following is called the follower/following ratio.
☝️ The higher F/F ratio, the better/more popular page.

So let’s talk about YOU:
✅ The less followers you have, the more chances that users will judge the quality of your page based on your number of followings. If you have less than 20K followers, always maintain your F/F rate high.
✅ If you are developing your own brand, or yourself as a brand (for example, you are a doctor, a teacher, a singer, an expert in some field), my suggestion for you is 350 followings. Stick to this number to look professional.
✅ If you want to follow more pages, open an additional account. It’s very easy to switch between several accounts in Instagram. So don’t look stupid - follow Justin Bieber from a new account. Don’t ruin your family - move those 1000 hot girls you follow to another account. Keep looking serious and professional - save your LOL comments for all of 9gag’s posts for your other account.
✅ If you are a big well-known influencer or a celebrity, screw all the rules - you deserve the right to follow 7500 users, if you want.

Let’s talk about OTHER USERS’ F/F ratio: ⬇️⬇️⬇️
(Read further in comments)

My biggest passion, my hobby and my drug of choice is reading. Here are some facts about us (I mean the lovely couple, “Me & Reading”):
🔥 I start reading books when I was 4 years old.
🔥I read really fast and paper books only.🤷‍♀️
🔥 My reading rule: For every 2 books “for pleasure” (fiction) I read there should be 1 educational book (business, psychology, historical).
🔥While I don’t care what language educational book is in (EN or RU), I read fiction books only in Russian.
🔥My ideal retirement plan: read new book daily while eating cakes and Nutella with no limitations and no pricks of conscience.
🔥I never give up reading a book even if it sucks. I will read it to the end, just to be able to say “What a piece of crap!” (Hello to E.L. James and her “50 Shades of Gray” and sincere wishes for her to finally get laid.)
🔥I’ve been able to read Twilight in Chinese, because it’s such basic bullshit, made up of sentences that my 4 years old son uses to speak to our cat.
🔥I look for the lists like “100 The Best books” by Wikipedia, The Guardian, etc. and read them from top to bottom.
🔥After my last trip to Russia, I brought to the States 18 kg/ 40 lbs of books. Yes, I’m that insane🤪.
🔥I have too many favorite books that I can’t even pick my most favorite one.
🔥I have a bad memory for the names of main characters 😬. (Although “One Hundred Years of Solitude”, with its total overdose on the number of characters’s names is still one of my favorite books). I also have a bad memory for the dates, so historical books drive me crazy (I’m a lost case when it comes to remembering dates, I even have to set up the notifications in my phone for my family & friends’ birthdays). The only one date I remember perfectly (and the only one I honestly I wish I could forget) is my birthday date.
🔥I have “Must read” list in my Note app, that I update regularly and use every time I go for book shopping.
What’s your “One ❤️” book?

“Like Time” is the most popular activity I’ve ever had on my page. Let’s do it again in order to increase a bit each other’s engagement!

Rules:
👍Like this post (your gift for me);
👍Leave any emoticon in the comment;
👍Like 3 any posts of the persons who left emoticons before you;
👍Comment Done + tag @ people who’s posts you liked (to make sure they will see your likes).
PROFIT! Wait for new likes on your posts (no cheating, guys, no cheating 😝)

You can save this post, come back regularly and keep entering over and over to get even more likes. I recommend you to Like the comments of those people who’s posts you liked before. Just to tag them, so you don’t need to remember everyone.

‼️Aaaand...invite your friends who want more likes too! More people, more likes everyone gets.

I will like 3 posts of every participant. More likes for everyone! Mmmmmagic!🔮

If you love creating videos for your Instagram or (Heaven forbid!) you happened to be hired to create commercials videos for someone’s Instagram, the question of music choice is bound to come up.

What 🐷 people usually do:
1️⃣ Open any Video Merger that allows to add audio to the videos
2️⃣ Upload there the video they made
3️⃣ Choose the song from iTunes
4️⃣ Merge them together
5️⃣ Feel extremely proud of yourself

What 💡 people usually do:
1️⃣ Open any Video Merger
2️⃣ Upload there the video they made
3️⃣ Realize that they don’t have legal rights to use “Oh, you touch my tralala; Mmm, my ding ding dong” song for their video, no matter how they desire to! (don’t tell me you don’t remember this song!!)
4️⃣ Feel extremely sad
5️⃣ Find a legal way to add music.

And here are the legal ways:
©️ Check out what Creative Commons (CC) license means. You are allowed to freely use music that is under CC license.
©️ Use royalty-free music websites:Incompetech, DanoSongs, FreeSoundtrackMusic,Partners In Rhyme,SmartSound,сcMixter, etc.When you use those websites,choose music that falls under CC license.Ah,if you are a fan of Moby and “lift me up, lift me up, higher now ama” is exactly what you need,go to MobyGratis.Moby provides tons of his music for free download and usage.
©️ Buy the rights to use the song you want on audio stocks.
©️ Subscribe to some video making service.For example, Animoto video maker allows you to make great videos and has tons of free music to use.
©️ Check out if the author of a desired song passed away over 70 years ago.If he dared stay alive,or passed away less than 70 years ago,you have to wait. Depending on how lucky you are, you will be able to use this song in your 80-90’s. Stay patient. Or find an author who was lucky enough to pass away before you were born and can now roll over in his grave while you merge your crappy video with his amazing music:Beethoven, Chopin,Rachmaninoff, etc.

Trust me, there’s nothing more painful than working hard on a video only to have IG take it down couple minutes later after you post it,because of a music copyright violation.Ah, I’m wrong.Being sued by an author sounds much more painful. Cheers! 😘

I love reading “The Little Prince” to my son. It’s one of my favorite books:

«When you tell the grown-ups that you have made a new friend, they never ask you any questions about essential matters. They never say to you, "What does his voice sound like? What games does he love best? Does he collect butterflies?" Instead, they demand: "How old is he? How many brothers has he? How much does he weigh? How much money does his father make?" Only from these figures do they think they have learned anything about him.

If you were to say to the grown-ups: "I saw a beautiful house made of rosy brick, with geraniums in the windows and doves on the roof," they would not be able to get any idea of that house at all. You would have to say to them: "I saw a house that cost $20,000." Then they would exclaim: "Oh, what a pretty house that is!”»

I wish we, the grown-ups, all could understand what those essential matters really are, and manage to see FIRST the rosy bricks, the geraniums and the doves on the roof. At any age and any stage of our lives.❤️
(Right, sis? @nastassiaby )

We all know those IG bloggers who post photos with captions like “Nice day”, “❤️” and receive many likes and comments.Usually those are either celebs,super hot girls,big popular bloggers,or cats.Basically everyone but you.

If you are a beginner blogger or trying to promote your biz on IG,creating a successful post is not a matter of 10 seconds!It’s not as simple as just “take a pic;apply 4 filters in VSCO;get rid of 10 pounds,wrinkles,acne and enlarge boobs,lips in FaceTune;add Maserati and LV bag in PS” and you’re good to go.

Nope,when just posting a random photo won’t fly,you NEED to put some time and effort into your post.You need an interesting,valuable,engaging post.

I know how it’s not easy to find the time to sit down and prepare a post,especially when you can scroll your newsfeed,pick your nose and procrastinate instead.But I also know that consistency and regularity is the key to success (if you want to grow your follower base or your biz).

Here’s what to do:
📌 Write down your posting schedule. Yes,it’s a full-time job and you need a schedule.
📌 Have a list of topics you want to discuss with your followers.I always write down my ideas in Evernote,so when the time comes,I can choose what I’m in mood to write about.
📌 Always have “back-up” posts-those ones you prepare in advance,in case if you suddenly get busy,depressed or drunk and won’t be able to write on schedule.
📌 Use planning and scheduling tools. My favs:SMMplanner for scheduling (can schedule to Stories too) and Plann app (I use it to preview my future feed to see how posts visually look together).
📌 Read “The 7 Habits of Highly Effective People” by Stephen Covey.The part about effective time management is just amazing.
📌 Understand that while you’re sitting around not posting and only liking,some other disciplined asshole is blowing up on IG and earning money.
📌 Remember:you have 2 hands,so writing a post and picking your nose can be successfully combined!Leaving the sofa isn’t necessary either.So feel free to combine your procrastination habits with post writing.
📌 If all above don’t work,hire a content creator.Upwork.com is the place to go then, my dear lazy ass.
Cheers! 😘

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