Imagine: You got your tax refund and want to spend it wisely. So you opened farfetch.com, filtered shoes by designers, chose your favorites, placed the order, became happy. That’s what “wisely” means to me. But you a̶r̶e̶ ̶i̶n̶s̶a̶n̶e̶ undervalue investing in shoes, so you decided to invest in your Instagram development. You want to spend money on Instagram ads and on paid cooperations with bloggers. You expect to grow your Instagram from 500 followers to 50 000.
Guess what? It won’t happen ( 🎵 sad music from Titanic, the final scene, where Jack’s body is slowly sinking down. Slowly but surely, the way you are losing now your hope for immediate and sharp growth 🤷♀️)
Why it’s not possible? There is a sad truth about life in general and Instagram in particular: people tend to follow the crowd. It’s a simple social psychology. People rely on signals like popularity. You don’t need to persuade them that your content is amazing, they only need to see that OTHERS THINK SO.
You might have excellent, creative, informative, engaging content, but if you have less than 5-10K followers, your ads/ paid collaborations with bloggers won’t bring you thousands of new followers, because most of the people tend to judge your page based on the amount of followers you currently have. They see the ad, they click on it (coin sound from Super Mario Bros - you paid to Instagram for the click), they open your page, and see your 321 followers. And... they go away. Or (the best-case scenario) you will manage to get some new followers, but the price per 1 followers will be very high. Remember: when people open your page, you have about 10-20 seconds to make them decide whether they want to follow you or not, and, unfortunately, your followers number is what catch their attention first (bio and photos/videos come after. And if your blog is based on informative texts, like mine, you are in bigger trouble 😬) Of course, there are some exceptions.
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