masha.socialmedia masha.socialmedia

137 posts   11,863 followers   22 followings

Instagram • Marketing Pro  𝐌𝐚𝐬𝐡𝐚 𝐕 NOT ANOTHER BORING EXPERT 🌀FREE Instagram tips - read my posts☝️ 🌀For bloggers & businesses 🌀Grow your page ⭕️Caution:Sarcasm & humor ahead

Ah the age old question: When is the best time to post?There is no standard posting time that would work for everyone.The End.

(It would be really funny to end the post now).

While there is no set standard there however, are some rules and guidelines you can use to choose the best time.

Why is choosing a specific time still important? Some argue that with feed ranking there's no need to worry about posting time.Well,that’s not exactly correct.If you want your post to be ranked high in newsfeed,it must collect as many likes as possible right after it posted.Speed of collecting 👍 is what matters.The lifetime of a post is VERY short.If your post didn’t collect many likes in first 20 min,lets be honest,it means,i̶t̶ ̶s̶u̶c̶k̶s̶ it won’t collect many likes at all.To get to the Top Posts,your post should collect many likes in first 10-20 min.To succeed,you have to post when your audience is online and ready to engage. Welcome to life at the speed of likes! 😈

What should you do?
✅Check out your Insights to understand where your followers are from.
7 am(before college/work),12 pm(lunch time),10 pm-2 am(before going to bed) are the best posting time according to the statistics.You definitely have to try it out.If your followers are from USA,but you are in Russia,use time zone converter.If your followers are from 2-3 different countries,choose a prime time for each country.

✅Think about who your followers are and what their lifestyle is.
If your followers are mamas of newborns,most likely they are awake at 4-5 am (trust me,I was there).If your followers are 80-90 years old grannies with no unexpected addiction to Playstation,there is no point in posting after 9 pm.If your followers are party animals with Jack and Coke as their best friends,posting at 8 am on Saturday morning won’t be your best choice.

✅Check out the most engaging days for Insta (google it!).

✅Try out posting in non-popular hours,when your ugly and boring posts have the chance to “stand out of the crowd”,because other people don’t post their awesome and interesting content at this time.I’m not kidding.Try it.

✅Test and test and test.Once you finished testing,test again.


Yesterday I was making a smoothie and singing. My 4-year old son was sitting next to me in the kitchen, doing his homework.

At certain moment the most-shameful-ever conversation happened:
- Mom, stop singing!
- Why???
- It’s….HORRIBLE!!! I can’t take it anymore!!! 😭

No, I would definitely understand him if I was singing Rammstein’s “Du! Du hast! Du hast mich! Du hast mich gefragen!”.🎸

But it was a nice song about a little mammoth-baby who lost his mom and was traveling the world looking for her (Russian subscribers will get me). Apparently, even very nice song won’t help my awful voice to sound better. 🤷

Yeah, I’m a terrible singer, I can accept this fact (I can’t😭), but there is something I’m truly good at and it’s social media. This fact calms me down (it doesn’t 😭) and makes the pain of having a terrible voice less painful (it doesn’t😭).

Now here comes the question: guys, who asked me about the services of my SM agency, please direct message me your emails. Once we are launched, we will email you all info.

✅ P.S. Dear clients, who bought my consulting services! First of all, you should be happy that I don’t practice singing during the consultations🙄. Second of all, you don’t need to message me, I will send you info separately. And you too, Christian.


This post is based on evidence gathered from over 2000 bloggers. We tested for successful collabs and trust me, when I say “we tested it, it doesn’t work” - I really mean it. In case if you don’t trust me, feel free to try for yourself: effect will be the same as if you bought $15 fat burning cream, applied it on your hips and hoped to wake up skinny like a ballerina.Nope you woke up as usual - like a regular sized Limpopo hippo. So if you don’t want to waste money but DO want your hopes & dreams to come true, then read my post.
Hell NO bloggers to work with:

❌ Models 
Main attributes: long legs, nice smiles, professional photos and “meaningful” comments like “Happy Sunday!”, “live, love, laugh”, “❤️❤️❤️”, “makeup by, photoshoot by”.
Why not: to be able to promote your page/product well, they have to write something meaningful about you. But their followers are not there for long-reads. Most likely they will like the photo and skip the caption.

❌ Sexy girls that are famous for have-no-idea-why
Main attributes: luxury clothes,bags and shoes (brand logos must be visible),overdose of lip fillers🦆, selfies with flowers, but no man around (“I have many admires”),photos with hands on steering wheel, selfies with flowers again, photos with girlfriends where FaceTune has been applied only on the page owner. Often half-naked. 
Why not: you’ll notice they have a lot of male followers from third world countries and comments like “you are hot, babe”. If it’s the audience you want, go for it, my dear habibi.

❌ Instagram vloggers/viners with funny videos
Main attributes: hundreds of thousands of views and comments
Why not: most of their followers are teenagers who are looking for fun, so if your target is to get customers (aka followers who will buy your product/service),I suggest skipping this category of Instagrammers. On other hand, their followers are extremely active, so if your target is to get more likes and views and your content is funny, you can test it. Don’t go to viners if you want to sell an asphalt paving machine, your courses, your realtor services or whatever “serious” you have to advertise (fidget spinners are okay).

Read further in first comment👇

When you write a caption for your post,always remember one simple rule: every post needs a call to action. EVERY. SINGLE. POST.

What are calls to action? CTAs are not “buy it”, “get it”, “call us”, “shut up and give me your money”. Yes, those are also CTAs. Stupid, too basic, not gonna fly. •
We need effective CTAs that are targeted on boosting your engagement. High engagement will eventually convert into sales and new followers 👌

Let’s work on some PROPER CTAs! 
If you want people to engage with your posts (and eventually to give you money), you need to tell them HOW to engage. The concept is simple:people won’t do sh*t unless you tell them to. So TELL them.

✅ CTAs for likes
“Like this post IF”, “Double tap IF..." statements are one of the most effective and can be fitted to anything.
Example: “My bf has just broke up with me!” Guess how many likes it will bring? Well, it will definitely bring couple (from his new gf and your enemies).But not many.
Add CTA:”My bf has just broke up with me! Like this post if you think he’s an idiot” and you will collect much more likes.

✅ CTAs for comments
Comments are harder to get than likes, but they are more important for building the connection between you and you followers. It’s worth working your ass off to get them.
Types of questions:
🔹 Multiple choice
“My bf broke up with me! Should I tell his new gf about his pathetic 1.5 inches? Type 1️⃣ for “Yes, tell her!” or 2️⃣ for “Let her to figure it out herself😈”. Easy, huh?
🔹 Yes or No, True or False, Agree or Disagree, etc.
🔹 Open-ended questions (“My bf broke up with me. How to get over breakup?”) - my favorite type because they make people to write MORE and get more involved. However it’s not easy to inspire a long reply. To succeed, use questions that a) resonate with your followers, b) push their buttons or c) controversial.

Don’t make the questions too complicated.They should easily get a reaction.A photo of you wearing bikini with the question “Guys, what positive reinforcement or punishing actions can be used to alter individual behavior?” will NOT work.Well,it will collect a lot of likes (bikini reason),but not comments.
Is it clear? Let me know😋

I got so many new followers in last weeks😍, so I decided it’s a time for intro post for my new followers. •
I’m Masha (what a surprise!). I’ve been working in Social Media for 7+years. I’m the head of a social media team for an e-commerce company, it’s my “real” job. I also create and develop SM strategies for companies/bloggers from different fields. (Except for blogs with “inspirational quotes”, they are damn hopeless😑)

In my spare time I do one-on-one consulting/coaching and teach my clients how to grow their SM channels (any channels, not limited to Instagram) and use social media to get new clients.

Here on my page I share SM strategies and tactics that have been tested by me & my team and actually work. 100% guarantee✅ (of course, if you are smart enough to implement these strategies).

In this post I want to highlight one thing☝️: if you have time to read all my posts, if you can adapt them to your own page/business, write clear strategy and be extremely proactive doing what I suggested, if you have 3-4 hours per day, you DO NOT need to get any consultations or social media services. Neither from me, not form other SM experts or SM companies. You are good to go on your own.😎

All you need are your brain 🧠 , time ⏳and money💵. Yes, I said money - nowadays magic doesn’t happen by magic. Success doesn’t happen without investments (sorry if I took off your rose-colored glasses, killed your pink unicorn🦄 and stomach butterflies 🦋 ).

It’s your turn now! Where are you from and why do you follow me? 🤨

IGTV vs. Youtube… FIGHT!💥(read this post with SOUND ON for a nice atmosphere 🤖)
Instagram killed Snapchat by launching Stories, and now it's coming after YouTube next. So what the heck is IGTV?

📺 Long-form vertical videos (as long as 10 min for a regular user and up to 1 hour for bigger creators)
📺 Videos are pre-recorded, not live
📺 It’s a a tab within Instagram, but it also exists as a stand-alone app
📺 No ads on IGTV so far (this will change for sure)

The main reason why I think it’s a threat to YouTube is because of the format. IGTV offers you vertical videos and vertical videos are the future! Yeah, it sounds unbelievable, but thats only because we're not used to vertical videos yet. What do you guys do when you watch a movie or Youtube video on your phone? You flip your phone on its side, right? But our phones are made to be held vertically. We hold them vertically 94% of the time. Facebook guys know it perfectly well. That’s why they launched a service that's tailored to our habits.

How dangerous is it for Youtube?
Well, if it wasn’t dangerous, why would Google-owned Youtube start sending five-six- figure checks to their top creators just to assure that they won’t leave Youtube and will continue sharing their content exclusively on Youtube?

Yes, right now they are safe, as long as Instagram doesn’t allow the creators to monetize their IGTV channels (not as attractive as ready-to-pay Youtube). But not for long. I’m pretty sure that Instagram will allow content creators to set-up paid subscriptions in the coming years, as they did with Facebook groups.

It’s damn interesting to see how this battle will end. Vertical or horizontal videos? Future or tradition?Who will you tell to “FINISH HIM!”? Type
1️⃣ if you vote for Facebook (Instagram) and
2️⃣ if you vote for Google (Youtube)
Type 3️⃣ if you played Mortal Kombat and you know what is Fatality.☺️

I was asked to explain how to get those cute pretty fonts for your Instagram bio/texts.

Here are some websites you can use:

Now, why would you need it? 2 possible reasons:
1️⃣ 𝔗𝔬 𝔴𝔦𝔫 𝔞𝔫 𝔞𝔴𝔞𝔯𝔡 "𝙈𝙤𝙨𝙩 𝙜𝙖𝙪𝙙𝙮 𝙥𝙧𝙤𝙛𝙞𝙡𝙚 𝙚𝙫𝙚𝙧”. 𝖨𝖿 𝗒𝗈𝗎 𝗁𝖺𝗏𝖾 𝗇𝗈 𝗈𝗍𝗁𝖾𝗋 𝗂𝖽𝖾𝖺𝗌 𝖿𝗈𝗋 𝗁𝗈𝗐 𝗍𝗈 𝗌𝗍𝖺𝗇𝖽 𝗈𝗎𝗍, 𝕛𝕦𝕤𝕥 𝕦𝕤𝕖 𝕒𝕤 𝕞𝕒𝕟𝕪 𝕗𝕠𝕟𝕥𝕤 𝕒𝕤 𝕪𝕠𝕦 𝕔𝕒𝕟! Ⓛⓞⓞⓚⓢ ⓓⓐⓜⓝ i̶n̶s̶a̶n̶e̶ ⓞⓤⓣⓢⓣⓐⓝⓓⓘⓝⓖ, ⓗⓤⓗ?

2️⃣ For business profiles, you can use another font to separate the post caption (text part that varies from post to post) from the constant part (the ways they can contact you, your prices, shipping conditions, promotion and discounts, coupon codes, etc). It also can be used in bio. Basically you should use different fonts to separate the post captions from any important account info you want to be clearly visible.

For example:
“Body positive is the new sexy, so if you want to stay on-trend, you have to be body positive. Wait, wait…What did you say? You destroyed your armpit hair with a laser, so you can’t get them back to be fully body positive again? Well, we have a magic solution for you! Buy our home-made faux armpit hair wig, stick it in place and catch the wave of true body positive image! 100% natural, organic, vegan, gluten free, kosher and environmentally-friendly.
☎️ 𝐂𝐚𝐥𝐥 𝐦𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐚𝐧 𝐨𝐫𝐝𝐞𝐫
✉️ 𝐇𝐚𝐯𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? 𝐃𝐢𝐫𝐞𝐜𝐭 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐦𝐞!
🌎 𝐒𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞
💲𝐔𝐬𝐞 𝐜𝐨𝐮𝐩𝐨𝐧 "𝐌𝐞𝐠𝐚 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐈𝐝𝐢𝐨𝐭" 𝐟𝐨𝐫 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝟑𝟎% 𝐨𝐟𝐟”

So, guys, don’t get insane and too creative with Instagram fonts. Use them wisely! Cheers! 😘

There was supposed to be a “10K, guys! Thank you!” post, but due to a busy week and also because of my amazing procrastinating skills (which actually improved this summer), here is my “10K and 5 hundred, guys. Thank you!” post 🤪

Thank you, guys, for following me and for your constant support. Actually, gaining followers was not my goal, that’s why I did nothing to grow this page, besides writing content (probably,I should start working on the growth 😬).What I truly want is to have a highly engaging and knowledgeable community,where you can come to get useful info (and a magic ass-kick),talk to likeminded people are trying to build their business on Instagram.

What’s next?
♥️ I’m planning to launch more activities (my Like Time, always a popular post of mine). Goals for the activities: a space to meet people, grow your engagement rate and practice your Instagram skills.

♥️ I’m planning to share useful e-guides and cheat sheets that you can download and use for your Instagram success.Free!

♥️ I’m launching my own SM courses by the end of year.  Courses are targeted to new bloggers, small businesses and budding social media experts. If you want to learn SM tricks, stay tuned - my followers will get all the info about start dates and special prices.

♥️ I’m starting my own Social Media agency targeted to small/medium sized businesses and bloggers. I want to support businesses with any size budget, that’s why we’re offering services a la carte. So if you want to get your Insta ads set up, you will get that and only that. If you want a list of effective influencers with your target audience (no bots!), we got you covered. If all you want is “those damn good-looking covers for my Highlights”, you will get those damn good-looking covers.

♥️ I’m not planning to stop using bad words, dark humor and my bikini pics, even if you find it unprofessional. Get used to it.

♥️ I’m not planning to “finally learn” where to use indefinite and definite articles. This is mission impossible. I’m Russian and I speak broken English with babushka accent. Get used to it. (However,I’m pretty sure my English is perfect when I’m tipsy, but maybe it’s just me…)
Thank you, guys!❤️

What to do if your Engagement Rate has dropped or it's very low?
Here are 13 effective ways to increase your ER! (Now everyone who has two hands and ten fingers, double tap this post. You won't regret. It's super useful😋)

1️⃣ You Instagram needs fresh blood. Current followers don’t see your posts in their newsfeed. So bring new followers! Once new followers start interacting with your posts, your organic reach will start growing and there will be more chances for old followers to see your posts again.

2️⃣ Block all followers who follow over 1000 people. Blocking your own followers? 😱Sound like a suicide for a blogger. But yes. It's true. ER=Number of interactions of your followers/total followers. People who follow over 1000 blogs simply can't see your posts in their newsfeed. So 0 interactions (the nominator) come from them. But they increase the number of your followers (the denominator).I'm not sure whether you are good with math, or my explanation sounds to you like if I was using Elvish language 🤪...well, if your math skills suck, just trust me. If you are still scared to do it, do it in portions: block less massfollowers per day than new followers you get. And remember: they will unfollow you anyway once they realize you don't follow them back. Zero regrets!😈

3️⃣ Don’t hesitate to ask for likes! Let people know that you treat their likes as appreciation and “thank you” for your work. Usually “please, like my post, pleasepleaseplease” and “why the french toast don’t you like my posts?” don't work. Try something less pathetic and more natural (or funny).

4️⃣“Sell" your posts. If the topic is interesting/photo is nice and followers want to know/see more, or hear the end of the story, sell it! “I will tell/show more if this post collects XX likes”.

5️⃣ ALWAYS use call to actions: ask questions, ask to tag their friends, ask for suggestions. Ask, ask, ask…Use interesting, provocative questions or discuss a trendy topic.

6️⃣ Go to your old posts and like the comments of people who left comments on your page but didn't follow you. They will get the notification and maybe will come back. I said maybe.

Find other 7 ways in first comment below👇👇

There are 7 possible ways you can use to collaborate with influencers. Double tap and save this post for your future needs!

⭐️ Sponsorships
A sponsored post is one where an influencer is paid to create content for your brand but in his or her own voice. As it’s the most popular type of cooperation, people stop paying attention to it (so called “ad blindness”). In one of my next posts I will teach you couple tricks on how to make it work better.

⭐️ Shoutouts
A shoutout is where an influencer posts a picture with a caption asking his/her followers to follow your account. Pretty cheap method that is more common for influential pages, rather than for influential people.

⭐️ Contests and Giveaways
I love it because it can be the cheapest way possible to collaborate with a big blogger. Why it’s cheap? Because it’s a win-win: the influencer gets to please his/her audience by giving away something for free and you get awareness and new followers.

⭐️ Guest Blogging / Reverse Guest Blogging
You can provide your content to publish on influencer’s page (target - to get more followers) or you can invite an influencer to write for your blog (target - mostly for branding and bringing value to your existing community). In first case the influencer can tell his followers to “read the full article at @yourname”. In order if you want to get new followers through the reverse guest blogging, ask the influencer to let their followers know that his/her article was published at @yourname.

⭐️ Takeovers
You allow the influencer to post their content on your page for a certain period of time (yes, you need to give them an access to your page 😬, so delete all dirty conversations you have in your Direct📩). In this case one post isn’t enough (for one post - use guest blogging). During a takeover, the influencer actively uses your Insta Stories and Insta Live to show insides, his/her life and how she/he benefits from using your product/service.

Find 2 more types in first comment below ⬇️⬇️⬇️
(no, seriously, guys, what’s wrong with me? Why can’t I avoid writing those damn long-reads??😫)

As you might know, besides giving free general suggestions on Instagram, I also do personal consulting - I develop customized strategy and step-by-step plan on how to grow Instagram/other channels for individuals and businesses, based on their targets and type of business/blog.

Let’s talk about individuals.
When the clients come to me for the very first time, it takes one consultation for me to see whether they will succeed or not.

There are 2 main characteristics the clients must have so that I could mark them as “future success”:
✅ They must be an action takers. People who are looking for easy steps with no effort required, who are not ready to take initiative, who don’t want to spend time on Instagram, who are looking for magic solutions, to put it simply: they won’t succeed.

✅ They must be ready to spend money (ads, influencers, giveaways, partnerships, etc.). It takes money to make money, guys. No way around it. Get used to it.

P.S. I think my posts are not only far from being inspirational, but can also kill any hope you might have left. 🤣 I’m sorry, guys, but I have to be real! There are plenty “Yes, you can!” and “The universe will help you” blogs that you can go to for inspo.

I’m here for your reality check. Get inspired elsewhere and then come back here to get that magic ass-kick.

Today I want to tell you how I got my first 1K followers in 1 month (okay, I’m lying, in 32 days).
First 1K stage is the most difficult one. I’m not telling you that after 1K it will be easier. Nop. Based on my experience, it will be a bit easier only after 10K.Get prepared for that.
What do you need to get your very first 1K in 1 month?
You will need 3 hours/day, patience and big wish to succeed.
Let’s start! You will get 1K followers, if you follow all steps. Guaranteed.
✅ Prepare:⠀
1️⃣ Come up with a clear idea and a concept for your blog.
Read here: #visualconcept_mashasm and here #instaconcept_mashasm
2️⃣ Fill your bio in a RIGHT way. Read here #instaanatomy_mashasm. Your bio can bring you 3-5 organic followers daily, 3x30=90 🎉⠀
3️⃣ Determine the target audience you will be writing posts for, their pain points and interests- basically, find your niche.
4️⃣ Create a list of RIGHT hashtags and geo tags: #hashtags_mashasm and #geotags_mashasm. It will bring you 10-15 new followers daily, 10x30=300 🎉
5️⃣ Choose right posting time. At the beginning you will have to post every day or at least once per every 2 days. Regularity is the key.
6️⃣ Upload your first 10 mega excellent posts. Work on it. Don’t move to the next steps, before you get 10 excellent posts online.
✅ Promote:⠀
1️⃣ Instagram will offer you to invite your FB friends. Do it. Let your friends be the first ones honoured with the b̶r̶a̶i̶n̶ ̶t̶r̶a̶u̶m̶a̶ access to your amazing content. Let’s say you are an introvert/lonely/awful person and you successfully invited only 100 friends 🎉
2️⃣Find the blogs with the similar audience. Use a method of effective commenting: #commenting_mashasm. Make sure you comment enough to bring to your blog at least 7 followers daily: 7x30=210 🎉
3️⃣Be generous for likes (up to 1K per day). Liking will bring you 10-15 followers daily,10x30=300 🎉
Let’s calculate: 90+300+100+210+300=1K followers.Yay!⠀
‼️Your first posts should be fantastic. You will notice that your followers number fluctuates from day to day.It’s normal,no worries.
Useful? Save it and double tap to let me know!

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