masha.socialmedia masha.socialmedia

126 posts   9,584 followers   21 followings

Instagram • Marketing Pro  𝐌𝐚𝐬𝐡𝐚 𝐕 NOT ANOTHER BORING EXPERT 🌀FREE Instagram tips & tricks 🌀For bloggers & businesses 🌀Grow your Instagram ⭕️Caution:Sarcasm & humor ahead

Today I want to tell you how I got my first 1K followers in 1 month (okay, I’m lying, in 32 days).
First 1K stage is the most difficult one. I’m not telling you that after 1K it will be easier. Nop. Based on my experience, it will be a bit easier only after 10K.Get prepared for that.
What do you need to get your very first 1K in 1 month?
You will need 3 hours/day, patience and big wish to succeed.
Let’s start! You will get 1K followers, if you follow all steps. Guaranteed.
✅ Prepare:⠀
1️⃣ Come up with a clear idea and a concept for your blog.
Read here: #visualconcept_mashasm and here #instaconcept_mashasm
2️⃣ Fill your bio in a RIGHT way. Read here #instaanatomy_mashasm. Your bio can bring you 3-5 organic followers daily, 3x30=90 🎉⠀
3️⃣ Determine the target audience you will be writing posts for, their pain points and interests- basically, find your niche.
4️⃣ Create a list of RIGHT hashtags and geo tags: #hashtags_mashasm and #geotags_mashasm. It will bring you 10-15 new followers daily, 10x30=300 🎉
5️⃣ Choose right posting time. At the beginning you will have to post every day or at least once per every 2 days. Regularity is the key.
6️⃣ Upload your first 10 mega excellent posts. Work on it. Don’t move to the next steps, before you get 10 excellent posts online.
Done?
✅ Promote:⠀
1️⃣ Instagram will offer you to invite your FB friends. Do it. Let your friends be the first ones honoured with the b̶r̶a̶i̶n̶ ̶t̶r̶a̶u̶m̶a̶ access to your amazing content. Let’s say you are an introvert/lonely/awful person and you successfully invited only 100 friends 🎉
2️⃣Find the blogs with the similar audience. Use a method of effective commenting: #commenting_mashasm. Make sure you comment enough to bring to your blog at least 7 followers daily: 7x30=210 🎉
3️⃣Be generous for likes (up to 1K per day). Liking will bring you 10-15 followers daily,10x30=300 🎉
Let’s calculate: 90+300+100+210+300=1K followers.Yay!⠀
‼️Your first posts should be fantastic. You will notice that your followers number fluctuates from day to day.It’s normal,no worries.
Useful? Save it and double tap to let me know!

This topic was requested by one of my followers (yeah, you also can ask me to cover a specific topic. I won’t promise I will do it though, but there is always a 1% chance…)

So…the follower/following ratio and why it’s important.
Do you remember what I said about new visitors of your page? Of course you don’t, my gold fish friend. I will repeat: You have 5 seconds to make new visitors interested and click the Follow button. In these 5 sec they will quickly scan: your profile photo, the number of your followers, your bio, last 9 posts.

In case if your account has less than 20K followers, there is an additional thing that they will scan: the number of your followings.

General info:
☝️ Maximum number of accounts you can follow is 7500.
☝️ Average number of accounts people follow is 150.
☝️ The comparison between the number of follower and following is called the follower/following ratio.
☝️ The higher F/F ratio, the better/more popular page.

So let’s talk about YOU:
✅ The less followers you have, the more chances that users will judge the quality of your page based on your number of followings. If you have less than 20K followers, always maintain your F/F rate high.
✅ If you are developing your own brand, or yourself as a brand (for example, you are a doctor, a teacher, a singer, an expert in some field), my suggestion for you is 350 followings. Stick to this number to look professional.
✅ If you want to follow more pages, open an additional account. It’s very easy to switch between several accounts in Instagram. So don’t look stupid - follow Justin Bieber from a new account. Don’t ruin your family - move those 1000 hot girls you follow to another account. Keep looking serious and professional - save your LOL comments for all of 9gag’s posts for your other account.
✅ If you are a big well-known influencer or a celebrity, screw all the rules - you deserve the right to follow 7500 users, if you want.

Let’s talk about OTHER USERS’ F/F ratio: ⬇️⬇️⬇️
(Read further in comments)

My biggest passion, my hobby and my drug of choice is reading. Here are some facts about us (I mean the lovely couple, “Me & Reading”):
🔥 I start reading books when I was 4 years old.
🔥I read really fast and paper books only.🤷‍♀️
🔥 My reading rule: For every 2 books “for pleasure” (fiction) I read there should be 1 educational book (business, psychology, historical).
🔥While I don’t care what language educational book is in (EN or RU), I read fiction books only in Russian.
🔥My ideal retirement plan: read new book daily while eating cakes and Nutella with no limitations and no pricks of conscience.
🔥I never give up reading a book even if it sucks. I will read it to the end, just to be able to say “What a piece of crap!” (Hello to E.L. James and her “50 Shades of Gray” and sincere wishes for her to finally get laid.)
🔥I’ve been able to read Twilight in Chinese, because it’s such basic bullshit, made up of sentences that my 4 years old son uses to speak to our cat.
🔥I look for the lists like “100 The Best books” by Wikipedia, The Guardian, etc. and read them from top to bottom.
🔥After my last trip to Russia, I brought to the States 18 kg/ 40 lbs of books. Yes, I’m that insane🤪.
🔥I have too many favorite books that I can’t even pick my most favorite one.
🔥I have a bad memory for the names of main characters 😬. (Although “One Hundred Years of Solitude”, with its total overdose on the number of characters’s names is still one of my favorite books). I also have a bad memory for the dates, so historical books drive me crazy (I’m a lost case when it comes to remembering dates, I even have to set up the notifications in my phone for my family & friends’ birthdays). The only one date I remember perfectly (and the only one I honestly I wish I could forget) is my birthday date.
🔥I have “Must read” list in my Note app, that I update regularly and use every time I go for book shopping.
What’s your “One ❤️” book?

“Like Time” is the most popular activity I’ve ever had on my page. Let’s do it again in order to increase a bit each other’s engagement!

Rules:
👍Like this post (your gift for me);
👍Leave any emoticon in the comment;
👍Like 3 any posts of the persons who left emoticons before you;
👍Comment Done + tag @ people who’s posts you liked (to make sure they will see your likes).
PROFIT! Wait for new likes on your posts (no cheating, guys, no cheating 😝)

You can save this post, come back regularly and keep entering over and over to get even more likes. I recommend you to Like the comments of those people who’s posts you liked before. Just to tag them, so you don’t need to remember everyone.

‼️Aaaand...invite your friends who want more likes too! More people, more likes everyone gets.

I will like 3 posts of every participant. More likes for everyone! Mmmmmagic!🔮

If you love creating videos for your Instagram or (Heaven forbid!) you happened to be hired to create commercials videos for someone’s Instagram, the question of music choice is bound to come up.

What 🐷 people usually do:
1️⃣ Open any Video Merger that allows to add audio to the videos
2️⃣ Upload there the video they made
3️⃣ Choose the song from iTunes
4️⃣ Merge them together
5️⃣ Feel extremely proud of yourself

What 💡 people usually do:
1️⃣ Open any Video Merger
2️⃣ Upload there the video they made
3️⃣ Realize that they don’t have legal rights to use “Oh, you touch my tralala; Mmm, my ding ding dong” song for their video, no matter how they desire to! (don’t tell me you don’t remember this song!!)
4️⃣ Feel extremely sad
5️⃣ Find a legal way to add music.

And here are the legal ways:
©️ Check out what Creative Commons (CC) license means. You are allowed to freely use music that is under CC license.
©️ Use royalty-free music websites:Incompetech, DanoSongs, FreeSoundtrackMusic,Partners In Rhyme,SmartSound,сcMixter, etc.When you use those websites,choose music that falls under CC license.Ah,if you are a fan of Moby and “lift me up, lift me up, higher now ama” is exactly what you need,go to MobyGratis.Moby provides tons of his music for free download and usage.
©️ Buy the rights to use the song you want on audio stocks.
©️ Subscribe to some video making service.For example, Animoto video maker allows you to make great videos and has tons of free music to use.
©️ Check out if the author of a desired song passed away over 70 years ago.If he dared stay alive,or passed away less than 70 years ago,you have to wait. Depending on how lucky you are, you will be able to use this song in your 80-90’s. Stay patient. Or find an author who was lucky enough to pass away before you were born and can now roll over in his grave while you merge your crappy video with his amazing music:Beethoven, Chopin,Rachmaninoff, etc.

Trust me, there’s nothing more painful than working hard on a video only to have IG take it down couple minutes later after you post it,because of a music copyright violation.Ah, I’m wrong.Being sued by an author sounds much more painful. Cheers! 😘

I love reading “The Little Prince” to my son. It’s one of my favorite books:

«When you tell the grown-ups that you have made a new friend, they never ask you any questions about essential matters. They never say to you, "What does his voice sound like? What games does he love best? Does he collect butterflies?" Instead, they demand: "How old is he? How many brothers has he? How much does he weigh? How much money does his father make?" Only from these figures do they think they have learned anything about him.

If you were to say to the grown-ups: "I saw a beautiful house made of rosy brick, with geraniums in the windows and doves on the roof," they would not be able to get any idea of that house at all. You would have to say to them: "I saw a house that cost $20,000." Then they would exclaim: "Oh, what a pretty house that is!”»

I wish we, the grown-ups, all could understand what those essential matters really are, and manage to see FIRST the rosy bricks, the geraniums and the doves on the roof. At any age and any stage of our lives.❤️
(Right, sis? @nastassiaby )

We all know those IG bloggers who post photos with captions like “Nice day”, “❤️” and receive many likes and comments.Usually those are either celebs,super hot girls,big popular bloggers,or cats.Basically everyone but you.

If you are a beginner blogger or trying to promote your biz on IG,creating a successful post is not a matter of 10 seconds!It’s not as simple as just “take a pic;apply 4 filters in VSCO;get rid of 10 pounds,wrinkles,acne and enlarge boobs,lips in FaceTune;add Maserati and LV bag in PS” and you’re good to go.

Nope,when just posting a random photo won’t fly,you NEED to put some time and effort into your post.You need an interesting,valuable,engaging post.

I know how it’s not easy to find the time to sit down and prepare a post,especially when you can scroll your newsfeed,pick your nose and procrastinate instead.But I also know that consistency and regularity is the key to success (if you want to grow your follower base or your biz).

Here’s what to do:
📌 Write down your posting schedule. Yes,it’s a full-time job and you need a schedule.
📌 Have a list of topics you want to discuss with your followers.I always write down my ideas in Evernote,so when the time comes,I can choose what I’m in mood to write about.
📌 Always have “back-up” posts-those ones you prepare in advance,in case if you suddenly get busy,depressed or drunk and won’t be able to write on schedule.
📌 Use planning and scheduling tools. My favs:SMMplanner for scheduling (can schedule to Stories too) and Plann app (I use it to preview my future feed to see how posts visually look together).
📌 Read “The 7 Habits of Highly Effective People” by Stephen Covey.The part about effective time management is just amazing.
📌 Understand that while you’re sitting around not posting and only liking,some other disciplined asshole is blowing up on IG and earning money.
📌 Remember:you have 2 hands,so writing a post and picking your nose can be successfully combined!Leaving the sofa isn’t necessary either.So feel free to combine your procrastination habits with post writing.
📌 If all above don’t work,hire a content creator.Upwork.com is the place to go then, my dear lazy ass.
Cheers! 😘

Have you read “1984” by George Orwell? I hope you did.If not - do it.Seriously, do it. In the society that Orwell describes in his novel, every person is under constant surveillance by telescreens (Big Brother). The people are constantly reminded of this by the phrase "Big Brother is watching you”. Nowadays ”Big Brother" became a synonym for abuse of civil liberties, often specifically related to mass surveillance. That was the intro.

What I want to talk about today is the data that Facebook/Instagram is collecting. Your data,btw.

What do they collect?
Sit down and get ready for it:the data they collect includes tracking where you are,what applications you have installed,when you use them, what you use them for,access to your webcam and microphone, your contacts,your emails,the files you download,the games you play,your photos and videos, your music,your browsing history.Your SMS messages and phone calls.Your private messages on Messenger or WhatsApp.

Basically they know more about you than your mom:your interests,what you buy,where you go,how many pounds you gained last year,your fake Louboutin, your secret obsession about BDSM,that message of shame you sent your ex last night -all your deepest,darkest secrets.

W-w-w-h-y are they doing this?FB is the world’s second largest advertising company in the world behind Google.So one of the ways FB uses your data is to provide you with relevant information,including highly targeted ads and retargeting ads (Retargeting - ads you see after you spent some time on a website but didn’t buy anything or put a product into the cart, but didn’t check out).FB calls it “Personalization” and claims it works for your benefit.

Is ad personalization good or bad? Good question.I launch FB/Instagram ads weekly.It’s a part of my job.I’m also okay to see personalized ads in my newsfeed...AS LONG AS I get the sense that FB is treating my personal information properly. Do I have this sense now?Nope.

If I ask YOU whether you want the ads you see to be tailored to your interests,you probably will say yes.Will you change your mind when you understand that it’s done by collecting and using your private information? Let’s discuss!

Recently I was doing consulting for an e-commerce Instagram shop with about 300K followers. The owner honestly told me that at minimum, half of the followers were bots she bought to “make the account look more attractive for new people”.

From my experience I know perfectly well that developing big accounts with bots is actually more difficult than growing small accounts from scratch. It’s like if you got a 1 month old puppy from a pet shop and taught it how to behave vs. if you got 1 year old dog from the street. You can’t expect it to behave. You have to wash it first and kill all the fleas...

The same with accounts with bots - their owners did everything possible to destroy organic ER. Then they decided to play by the rules. Account cleaning is the first thing they have to do. (Yes, it’s painful to delete the bots after you spent some $$$ to buy them, but it must be done).

When it comes to Instagram nowadays, there are no quick ways. But there are RIGHT ways.💪

🔥How many followers do you have now and what is your target by the end of this year? (Of course, don’t count the bots you bought to look fancy 🤖 )

When I named the post “Your Precious”, I wasn’t thinking about those precious moments you share with the people you love. Let’s leave all romantic BS aside and talk about serious stuff - the clickable link in your Instagram. The one and only one clickable link you can have in Instagram. Your precious. Your golden mile. Your 3.50ct Graff ring you have on your finger in your imaginary dream world and only there. The link in your Instagram bio you must use wisely.

So here’s the question: What should that link be? For many companies, the answer is simple: their website homepage. For many bloggers - link to their blog.

♠️ But what if besides the website, you also have a shop on Etsy, two Facebook pages,one Pinterest board and a bookmarked link to your favorite video on PornHub you want to share with your followers?The answer will be…just send people to all of them!

There are some companies that have developed workarounds for this link issue (and they didn’t pay me for this post!!!):LinkTree (linktr.ee) or Taplink (taplink.at)

For something like $6-$15/ a month these tools allow you to send your followers to multiple pages from your single Instagram bio link.Simply sign up and create a customized link that contains the list of links you want to share.Taplink also allows to add messengers like WhatsApp, FB Messenger or even a link to download your files.

♠️ But what if your Instagram page is one and only asset you have? (we don’t count your precious collection of fidget spinners).No website, no other SM profiles…Then the deep link to your WhatsApp will be the right solution for you.Of course, if you want your followers to reach you easily at any time.

Once your followers click the deep link, they will be redirected straight to your WhatsApp and enjoy the conversation with you. Maybe they will even buy whatever you sell (maybe not)

How to create your deep link?
1️⃣ Type:
https://api.whatsapp.com/send?phone=XXXXXXX
“XXXXXX” is your cell number starting with a country code.
2️⃣ Insert this link into Website field of your Instagram bio.Done!Now your customers are only 1 click away from WhatsApp conversation with you.

What link do you have in your bio now?🤨

Recently T̶h̶e̶ ̶U̶m̶b̶r̶e̶l̶l̶a̶ ̶C̶o̶r̶p̶o̶r̶a̶t̶i̶o̶n̶ Facebook invited a group of reporters to their new office to t̶e̶l̶l̶ ̶t̶h̶e̶m̶ ̶t̶h̶e̶ ̶t̶r̶u̶t̶h̶ explain how Instagram algorithm really works.
I expected FB guys to use the memory erasers right after the meeting to wipe the memories of those lucky reporters,but fortunately, they forgot to do it.
So here is the report from @techcrunch team:
“Main factors determine what you see in your Instagram feed:
✅ Interest:How much Instagram predicts you’ll care about a post, determined by past behavior on similar content;
✅ Recency:How recently the post was shared, with prioritization for timely posts over weeks-old ones;
✅ Relationship:How close you are to the person who shared it.
✅ Frequency:How often you open Instagram, as it will try to show you the best posts since your last visit.
✅ Following:If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.
✅ Usage: How long you spend on Instagram determines if you’re just seeing the best posts during short sessions,or it’s digging deeper into its catalog if you spend more total time browsing.”
And this is the part of @techcrunch report I like the most:
“TechCrunch can’t verify the accuracy of these claims,but this is what Instagram’s team told us:
💎 Instagram does not hide posts in the feed,and you’ll see everything posted by everyone you follow if you keep scrolling.
💎 Feed ranking does not favor the photo or video format universally.
💎 Instagram’s feed doesn’t favor users who use Stories or Live.
💎 Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.
💎 Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.
💎 Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.”
So guys,before Facebook comes after you for reading this post, tell me how you like the way your feed works.Are you satisfied with it?🤔

The power of marketing 💣
I was born in the Soviet Union (no, I’m not THAT old. When The Evil Empire collapsed, I was just learning how to tie the shoelaces, not working in marketing).

I remember my mom’s stories about all the craziness around American goods. Young people in the Soviet Union were pretty obsessed with any product contradicted Party ideology, especially Levis 501 jeans. They were willing to pay through the teeth to have a pair of Levis and look like an American rock star. 😎🤘

Unfortunately the Iron Curtain didn’t allow for direct channels to bring them in. As the result, a black market was created and the jeans, brought in by diplomats, tourists and sailors, were resold at crazy prices (something like 2-3x the average salary of a Soviet worker). In addition, it wasn’t easy/legal to buy them even if you has the money. Due to these factors (high price and the difficulties to get it), Levis 501 became iconic in the USSR.🔥

When the Soviet Union collapsed and American goods finally got a chance to come to the market, the amount of the commercials promoting American denim was huge. I still remember the slogan of one TV commercial: it was something like (translated from Russian) “Jordache Jeans - The Jeans Americans Grew Up In!”.📺

So here is the power of old school marketing: I’m 30 (ok, ok almost 31), but I still remember this slogan and I’m ready to pay $$$ for a pair of vintage 501 or a vintage denim jacket.

On this photo I’m wearing customized vintage 501 produced in 1993. 1993, guys!! When they had been produced, I just finished learning how to tie my shoelaces! Many things have changed from that time: I grew up, started working in marketing and understood that it’s better to teach men how to tie my shoelaces rather doing it myself, but one thing didn’t/won’t change: my inner Soviet Union-born girl remembers old Russian commercials and gets crazy each time she sees/touches vintage American denim.👖

Guys,do you remember any old commercials?Are there any goods that wake up your childhood memories and make you want to sell your soul to get them?Tell me,so I don’t feel like i’m the only one nostalgic person here. 🤪
#myredones #vintage

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