I love teaching because clients tend to want to have their thinking confirmed, whereas students want you to change the way they think. I'm excited about my class I teach this semester. It's a geeky one🤓.... in short: it's about branding, design and UX in the future world of the Internet of Things. It's sponsored by @instituteforthefuture. - In very long form (for my fellow nerds), 😜 The class is called Actionable Matter: technologies taking action on/in our world. I team teach with another professor whom I first worked with at Xerox Parc- Scott Minneman
The Internet is on the brink of a massive transformation, from circulating information to being about actions, taken based upon increasingly sophisticated reasoning. Networking has spread a layer of API atop much of our reality, and ambient intelligence will soon be imbued into every object and space. Everything around us, on us, and even inside us will be sensing, then acting, and eventually deciding. As our world becomes increasingly permeated by machine intelligence, the objects we use and the spaces we inhabit will become as anticipatory and tailored as our entertainment, news, and communication are becoming, today. Initially, a word or gesture from us may trigger an orchestrated cascade of digital and physical activities, eventually getting to where systems will be anticipating our needs and even acting in our stead. Over time, this is going to change how many things in our lives get done, from how we occupy our living spaces to how we get around to how we work and shop and entertain ourselves. We need to think this through now, and craft the directions it’s going, lest we end up with a world we don’t want to live in. Lots of conflicting forces are at work here, and how the worlds of identity and brand emerge from the far side of this transformation has yet to be seen. This course will examine this emerging future in a highly multidisciplinary way, using tools and techniques from interaction design, experience design, branding, graphic design, and more.
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