OPENING A MARLÚ BOUTIQUE OR A SHOP-IN-SHOP CORNER:
We remind you that Marlù also include a franchising project that allow you to open a full boutique in your area. Using the same modules, you can set up a shop-in-shop Marlù corner too. A Marlù boutique/space unites parents and their children, into a wonderful place that materialises the brand values which are elegance, creativity and quality. The points of sale, carefully and meticulously designed, create welcoming environments, characterised by gentle lines and light colours. The franchising project emerges from the will to provide parents with a complete boutique where they can find the full collections of Marlù couture and ready to wear 100% Made in Italy. Professional staff assists the partners in all phases: space management and design, sales assistance, HR management, sales and marketing strategies etc. The best position to locate a boutique is city centres; near city shopping streets close to high class residential areas or luxury high-end shopping malls. The best size is between 90 m2 and 120 m2. The Marlù boutique furnishing system is exclusively designed by the company to guarantee maximum display and communication efficiency. Distribuzione Stella directly manages all design. The Franchisee directly manages space adjustment and renovations based on the project. Each Marlù boutique has the same style that characterises and distinguishes it throughout the world. The entrance fee includes:
1. A full collection
and minimum product base is provided in the first supply with the entrance fee.
2. All design costs
and the right to the use of all company know how and relevant brand license.
3. Layout and Image
(window, corner, Adv. etc.) are directly provided and managed by the company which bears all layout format and image costs, that periodically change and are identical for all boutiques
4. Support during the start-up phase and throughout the relationship.
5. Boutique personnel are provided with specific sales techniques and product training. Periodic training on various point of sales activities to support partners. Additionally, the company staff assists the partner with continuous training to op