Today's ❓ from the MarketingProfs archives! Assuming you mean 📎business partners 🖇 and not ♥️ life partners ♥️ (we're leaving that one alone!) Here are 1️⃣2️⃣ things to consider:
1️⃣ Do they have the same sort of business culture, values, and ethics that you do?
2️⃣ Who are their other partners?
3️⃣ Do they have written partner agreements?
4️⃣ What can they bring to the table?
5️⃣ Are they comfortable offering information about their client base?
6️⃣ Do they have an exit plan?
7️⃣ Do they have an alliance or relationship manager?
8️⃣ Do you have leadership commitment?
9️⃣ Can they confidently outline their top objectives?
🔟 Do the marketing and sales budgets have monies set aside?
1️⃣1️⃣ Are they enthusiastic about working with you?
1️⃣2️⃣ Do you or your potential partner have a process for passing leads back and forth?
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