I (Candace) met Natalie six years ago while we were working on a styled shoot. I styled the props and directed the shoot while Natalie styled the models. We soon became friends, and we continued to collaborate on various styled shoots over the next few years. When I found out Natalie was going to share her styling talents with a broader audience by opening a brick and mortar (@shopthefold), I couldn't contain my excitement. Find out more about this talented local ladyprenuer below!
Who are you?
I’m Natalie, the owner of The Fold in Omaha and shopthefold.com online! I’m also a lawyer, gemini, dog lover, and believer in all things beautiful, particularly designer fashion.
Who/what inspired you to be an entrepreneur?
I don’t think there is one person or event that inspired me to be an entrepreneur, but rather it was a culmination of all the female entrepreneurs I worked for and learned from prior to opening The Fold. The owners of Standard Style in Kansas City, and Lola in Fayetteville were significant in shaping my desire to be an entrepreneur. I learned what it really took to be successful in this industry. Because of them, I was never under the impression that starting my own business would be easy. I saw firsthand the determination that it takes to be an entrepreneur, and I knew I had that same drive within me. While living in Fayetteville, I was also a Barre3 instructor, and the studio owner there, Megan, was very much an inspiration to me. She encouraged me to really listen to my heart, which eventually led me back home to Omaha. A big moment for me was interviewing with Marissa Webb in NYC in the winter of 2015, during which I helped her team set up their first brick and mortar. The opportunity to spend time with someone as successful as Marissa was the final big push that I needed. I knew I wanted to create a brand just a special as all of these entrepreneurs I had had the privilege of learning from. It took a few years of working for others, but I finally realized I had it in me to do what I had been doing for others, for myself. (Continued in comments)